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by • 12 January, 2011 • CONSUMER INSIGHT, CRITERION GLOBAL, MEDIA, TRAVEL / HOSPITALITYComments (0)1287

A Million To Yuan

The China Tourism Academy predicts that more than 57 million  well to do Chinese tourists will use their passports this year and spend a hefty USD 55 billion. Any destination that can effectively market to China in 2011 only needs to stake claim on a small portion of the predicted spend to get back a fantastic ROI.

Last Year the average outbound Chinese tourist out spent the average inbound tourist nearly 3 to 1.

India is taking the lead in wooing this export tourism with their ‘Namaste India campaign’.

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