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by • 12 October, 2009 • MEDIA, TRAVEL / HOSPITALITYComments (0)1237

Destination Marketing: Creative from Down Under

One of Tourism Queensland’s pre-“Best Job in the World” campaigns seemed to toy with the emotions of New Yorkers, Londoners, and others in need of fun and sun… This spot’s starring bellhop begins at the Roosevelt Hotel in NYC, just outside Grand Central station. Great music!

And here’s a clip directed by Baz Luhrmann for Australia’s “Come Walkabout” campaign. If you think a minute and a half doesn’t do justice to Aus, you’re right. Go see Luhrmann’s “Australia,” or better yet go visit and see for yourself!

In anticipation of World Travel Mart in London, we’re taking a walk down destination marketing memory lane with some favourite vintage and current DMO creative. If your DMO or CVB has a video you’d like us to post, send it along between now and 11/9!

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