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by • 2 August, 2010 • CONSUMER INSIGHT, LUXURY MARKETING, MEDIA, TRAVEL / HOSPITALITYComments (0)2062

Byte-Sized Affluent Audience Factoids

Just a few top-of-mind Affluent Audience (HHI $100K+) factoids from a current project:

-30+ Hours/Week Online in 2008, most of any demographic (up from 10 hours/week in 2005) comScore 2008
-80% research goods online before buying (Mendelsohn)
-95% of millionaires made their last luxury purchase online (AdAge, Oct. 2008)

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