by • 27 April, 2009 • CONSUMER INSIGHT, LUXURY MARKETING, MEDIAComments (0)1288

Chinese Affluent: A Rapidly Growing Consumer Base

According to global management consultant McKinsey & Co., China is home to 1.6M affluent consumers, a figure that is growing at a rate of 16% annually. Although this currently accounts for less than 1% of urban households in mainland China, China will have over 4M affluent households by 2015.

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