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by • 21 September, 2011 • CONSUMER INSIGHT, LUXURY MARKETING, RETAIL, TRAVEL / HOSPITALITYComments (0)3670

Consumer Spending Seasonal Insight

Check out these graphs on seasonal consumer spending. It’s no surprise that January/February always has a “post-holiday dip,” but you might find some of the other ebb and flows surprising. What’s more interesting is consumer spending does not directly correlate with ad spend. While consumers are generally are more reserved with their wallets in early Fall, advertising sees an increase in activity as companies gear up for the pre-holiday push:

To learn more about how to properly budget your annual ad spend, contact us at hello@criterionglobal.com, or visit Criterion Global.

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