The first step to developing a media strategy is to define the target audience – and as narrowly as possible to maximize efficiency. This NYT infographic designed by Peter Funt and Martin Venezky looks at the meaning of the now-controversial term “1%” and finds new ways to redefine what 1% of the American Population means.
Which 1% do you belong to? FYI: Brand Managers, Advertising Execs, and Media Minds like the folks at Criterion Global are just .07% of the US population according to the Bureau of Labor Statistics.
Consumer Spending Seasonal Insight Next Post:
What’s a ‘Follower’ Worth? Organic vs Paid Social Strategies