MENU

by • 6 April, 2012 • CONSUMER INSIGHT, LUXURY MARKETING, MEDIA, REAL ESTATE, TRAVEL / HOSPITALITYComments (0)1272

The 1%: Cross-Sectioning Populations by Demographics

The first step to developing a media strategy is to define the target audience – and as narrowly as possible to maximize efficiency. This NYT infographic designed by Peter Funt and Martin Venezky looks at the meaning of the now-controversial term “1%” and finds new ways to redefine what 1% of the American Population means.

Which 1% do you belong to? FYI: Brand Managers, Advertising Execs, and Media Minds like the folks at Criterion Global are just .07% of the US population according to the Bureau of Labor Statistics.

Image

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *