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by • 25 August, 2008 • Media CultureComments (0)1423

Hitwise’s Real Estate Site Report: Debunked!

Hitwise, online category-specific rankings tabulator, recently sent out the following top 10 most visited real estate sites listings, per a report from Marketing pilgrim.

Hitwise Most Visited Real Estate Web Site Rankings
1. realtor.com – 9.08 percent
2. HomeGain – 2.44 percent
3. Yahoo Real Estate – 2.25 percent
4. RE/MAX real estate – 2.21 percent
5. Rent.com – 2.19 percent
6. Zillow – 2.06 percent
7. Apartments.com – 2 percent
8. Move.com – 1.91 percent
9. ZipRealty – 1.86 percent
10. U.S. Department of Housing and Urban Development – 1.42 percent.

Joe Hall, like Criterion Global, scratched his head thinking this was totally off, and irrelevant data. Do average consumers seriously check out the US Dept. of Housing while looking for a 2 bedroom condo? Triangulating multiple data sources, Hall found that Zillow outperformed REMAX.com, as did Trulia – not even reported by Hitwise. Check out his article.

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