Expertise

Criterion Global brings to its clientele the strategy, tactics + organization to effectively market an international market place. We use focused media planning and buying strategy to general tangible bottom-line business



Travel/ Hospitality
Hotel, Resort, Gaming, Destination Marketing Organisations (DMOs/CVBs)


Luxury/Lifestyle
Apparel, Accessories, Fragrance, Home Décor


Education/Non-profit
Higher Education Enrollmetn Inititves, Fundraising Campaigns


Property/Real Estate
Luxury Condominium, Planned Communities, Fractional Ownership

Deliverables

We firmly believe that advertising should be measurable, scalable, response-driven and cost-effective. Our deliverables all serve as means to this end. The following is a broad taxonomy of our services, arranged chronologically from engagement to campaign’s end.




Initial Service Overview (Competitive + Positioning Analysis)

Media Plan

Integrated Marketing + Conversion Strategy + CRM Integration

Media Touchpoints* + Schedule

Execution

Vendor Identification + Coordination

Budget Management (Exchange rate + tax protections)

Fulfilment Affidavits + 3rd Party Verification

Performance Analytics (Bottom-Line)

Click-Through + Conversion Rates

Return on Investment Data


Criterion Global is a full-service media planning consultancy, executing smart international multi-media programmes including interactive, print, outdoor, search, mobile, etc. We pride ourselves on effective negotiation with media vendors to ensure our clients receive maximum value for their budget.