Top-Line

Criterion Global understands the choices presented to consumers in a globalised, digital world. Our interactive media buying strategists have executed award-winning campaigns to reach new buyer bases, target specific demographics and capture valuable traffic and conversion data in the process.

This experience and knowledge base informs our top-line interactive media buying strategy. We determine what messages are delivered to specific consumer segments via behavioural, geographic or other criteria at each campaign phase. We cross-reference online and offline media channels to structure coherent campaigns.

Then we let the magic happen.

Top-line interactive media buying strategy leads to bottom line results, and vise-versa. We track every ad and the response generated, allowing us to map patterns of influence, cut dead weight, streamline interactive media investment to understand what makes your consumer tick.

Bottom-Line

Criterion Global uses ad serving data, backend analytics, and e-CRM database technologies to track advertising response and returns on investment. Whether our clients are concerned with branding, prospecting, Ecommerce, driving point-of-sale (human) traffic, or some combination thereof, our interactive media buying campaigns are built to meet measurable bottom-line goals.

If this selection of service specialties sounds a bit new to you, give us a call.

-Interactive Media Buying + Display Advertising

-Search Engine Marketing (SEM)

-Multilingual SEO

-Search Engine Optimisation (SEO/Organic)

-Behavioural + Contextual-targeting

-Ecommerce (Conversion Path Optimisation)

-Mobile Marketing + SMS Short-Code Mobile Promotions

-Prospect re-targeting to raise browser-to-buyer conversion rates