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Criterion Global understands the choices presented to consumers in a globalised, digital world.

Our international media planning strategists have executed award-winning campaigns to reach new markets bases, target specific demographics and capture valuable traffic and conversion data in the process. We cross-reference online and offline media channels to structure coherent campaigns. Top-line international media planning strategy leads to bottom line results, and vise-versa. We track every ad and the response generated, allowing us to map patterns of influence, cut dead weight, streamline interactive media investment to understand what makes your consumer tick.

International media planning demands diversified, up-to-the-moment expertise on global marketing best practices, and market-specific trends in media consumption. International media planning is an art. And a science. Our experience and expertise on every facet of campaign management, international media, and advertising technology ensures client success. For more on our specialist Media Expertise, check out Big Data & Advertising, Media Plan Audit,Online Media Buying, Digital Media for International Luxury Brands, Digital Media Analysis, CRM strategies for Hotel and Hospitality Brands, Media Buying Audit.