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by • 2 July, 2008 • REAL ESTATEComments Off on CG Digest: Property Marketing in Perth| Branding hits Bangkok| Hospitality abounds in BRIC| India takes a Bollywood approach1109

CG Digest: Property Marketing in Perth| Branding hits Bangkok| Hospitality abounds in BRIC| India takes a Bollywood approach

Property Marketing “Grows Up” in Perth, as developers take cues from overseas property marketers beyond the sunny shores of Aus.
We all knew luxury brands add luster to residences…now the Bangkok post dishes the nitty-gritty of how branded residences justify higher prices per square foot, and their effect on that local market…
Introduce yourself to the acronym more popular than PB&J (peanut butter and jelly, for our British friends): BRIC, which stands for Brazil, Russia, India, and China. Oh you know what that stands for? Well, word is that hotel development is booming in BRIC markets
In India, “developers are moving away from traditional marketing techniques and adopting novel strategies to attract reluctant homebuyers.” How can you be reluctant toward Bollywood dancers and Hindu Priests? We’re sold!

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