The “Malaysia, Truly Asia” commercials, aired frequently on CNN International, are part of Tourism Malaysia’s longstanding destination marketing campaign which inspires wanderlust among leisure and business travellers alike. Slogans aside, the campaign for Malaysia truly was “Asia’s Best Long-Term Marketing and Branding Campaign” according to the Asian Marketing Effectiveness AMEGold awards in 2008, which again awarded the campaign “Best Sustained Success” in 2009.
According to the Tourism body, Malaysia has experienced increases in annual tourism arrivals from about 6 M in 1998 to more than 21 M in 2007 — as well as increased tourism expenditures in the country, which total about US$14 billion last year.
In anticipation of World Travel Mart in London, we’re taking a walk down destination marketing memory lane with some favourite vintage and current DMO creative. If your DMO or DVB has a video you’d like us to post, send it along between now and 11/9!
Pre-Olympic Destination Marketing: Hong Kong lured with humour Next Post:
Ad Men More Optimistic Outside North America