NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. That’s right: there’s an “Inc.”
The DMO, with its innovative NYC GO Campaign, is a private, non-profit organization complete with a CEO and Board of Directors. Its “Just ask the locals” campaign makes use of New York’s best asset: the city’s über famous, super fabulous residents.
The campaign features Tim Gunn, Cynthia Rowley, Alan Cumming, Tom Colicchio and Padma Lakshmi, Sean “Diddy” Combs, Itzhak Perelman, Debbie Harry, Jonathan Adler among many others, but in honour of David Ambrose (author of Data.Insights.Ideas) we’ve chosen this one with a sepia-toned vintage feel.
In anticipation of World Travel Mart in London, we’re taking a walk down destination marketing memory lane with some favourite vintage and current DMO creative. If your DMO or CVB has a video you’d like us to post, send it along between now and 11/9!