by • 5 May, 2009 • CONSUMER INSIGHT, MEDIAComments (0)1444

Tolerate Ads or Pay for Content? UK Users Speak Out

A survey by KPMG in the UK finds that 60% of those polled said they would rather watch advertising onlinroyal_queene in return for free content than pay for it. This is another blow for services expecting users to pay for content, but positive news for advertisers and the publishers who love them!

Only 16% of consumers said they would rather pay for content and avoid ads. The survey’s results proved true for internet, as well as mobile platforms, with regard to video, article, music, or other content provided free with advertisers’ support.

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