Brian Groom, in his FT column, writes on how globalisation steps on the toes of local identity, and ponders the histories that “regional branding” overlooks as UK metro areas band together to court foreign investment (i.e. Greater Manchester and Greater Birmingham).
Putting a name on the many small, but proud cities under these umbrellas poses the question: are we selling out the local for the global? This article is a must-read for municipalities seeking development initiatives.
Perhaps we will see a spread in the popularity of regional branding at MIPIM this year?
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