Criterion Global is an international media buying agency and in-house media partner.

We are the leading independent, international media buying agency providing expert counsel to top global brands and in-house media teams. With Technology + Tenacity, we bring challenger brand thinking to the global media marketplace. The result? An equilibrium between price and value℠, and brilliant outcomes for ambitious brands.

01 Expertise

02 Media Buying Services

03 Select Case Studies

04 Our Practice

05 Insights

06 Contact

04 Our Practice

To our clients, we are a trusted in-house media consulting partner – not a vendor. And as media evolves, so do we.

1. What We Do: The Business of Outsmarting. Not Outspending.

First, we create an “equilibrium between price and value”℠ for client media investment, so our clients buy media smarter. Then, our process and culture, defined by Technology and Tenacity℠ cuts through clutter, and media-industry B.S. to nimbly execute global media strategy.

2. Who We Are: Your Independent Counsel

Independent thinking supports better decisionmaking. As a matter of principle, our consulting and international media planning services are objective and empirically-backed to bring you smarter media strategy.

3. When? For The Long Term

Marketing often fixates on short-term wins and fads. As a media buying agency and consulting firm hybrid, we look beyond the immediate horizon. Long-term perspective helps us future-proof global brands.
06 Contact

Criterion Global prides itself as a one-of-a-kind international media buying consultancy. Get in touch to find out why.

Call us at +1 (646) 330 4673 or fill out the form below. We can also be reached at

Contact Us