Copart (NASDAQ:CPRT), a publicly-traded ecommerce auto auction marketplace sought global expansion advertising across 9 countries and 3 continents [1]. To test growing demand in emerging markets, the brand sought Criterion Global for its specialty in international media planning and buying. The work that resulted created a framework for global advertising, specifically multinational B2B advertising, for the auto marketplace. Due, in part, to its growth in global markets[2]:
Since initial global expansion advertising partnership, CPRT stock is up 1,103.86% and is regularly cited among NASDAQ’s greatest global growth stories.