Public-private partnerships, particularly those responsible for tourism and travel marketing, have a tough job trying to please everyone. Private firms must pursue profit, which is hard enough. Public entities must prove value for the whole community. While a brand launch is profit-seeking, any economic development marketing plan must deliver value for both sides of the table.
This travel marketing case study does exactly this. We’ll show how media consulting can deliver outsized value for a new cruise line brand launch, as well as the stakeholders of PortMiami in a true public-private partnership.
In the end, travel marketing has many stakeholders. Cities, public-private partnerships, business improvement districts, media firms, destination marketing organizations, airlines, cruise lines, transport, cargo companies and property owners and more... We know the value of visibility, and provide neutral, empirical input on these high-stakes deals. It’s why our paid media consulting practice was born.