Technology + Tenacity℠

Technology and Tenacity ℠ sums up our approach to media planning and buying.  Specifically, we harness technology with a neutral approach to building each brand's custom "stack" of ad tech suited to their unique challenges. And we tenaciously represent our client's interest in creating media strategies that drive business results. From time to time, that tenacity is handy when wrangling the breakneck pace of technological change as well. This area of our "intelligence" archive investigates the role of data and technology, as well as economic factors impacting both, on brands in an ever-changing marketplace.