B2B Paid Media Agency: Calculated Growth

In the realm of business-to-business (B2B) pursuits, success hinges on hitting the right notes – the right audience, message, and timing. Paid media is a catalyst, creating impact where it counts. To impact decisions, create visibility, and over time, grow brand and demand. If you’re a B2B firm that’s been in business for any amount of time, there comes a point when your natural, organic reach begins to taper. That’s why and when you probably need the power of paid media to grow your reach and pipeline. Whether it’s sustaining growth or navigating B2B brands through the complexities of global expansion, we love plotting strategies for B2B.

But, importantly, we’re not a B2B-only media planning and buying agency. But time and time again, our skillset as an independent paid media agency and partner has proven the perfect fit for major global B2B players. So we said, hey why not help others? We like the niche industries. The trades. The acronyms (every industry has alphabets). But mostly the people. And we’ve learned that, by working across a VERY wide array of industries, we’re sometimes better than entrenched players at bringing fresh eyes to old challenges.

B2B performance marketing is the starting line, par for the course. So naturally, ur B2B performance marketing services blend data, creativity, and precise international insight. That’s because it’s not always about mass exposure; it’s about resonating with key industry influencers at the right moment. Our track record as a B2B Paid Media Agency spans diverse sectors, from finance players like Amerant Bank, N.A. looking to grow B2B accounts, to Bain Capital. We’re about measurable outcomes and strategic victories, turning investments into tangible ROI.

B2B advertising platforms are cluttered with marketing noise. Oversaturation, brands that don’t belong, imprecise targeting, and rampant waste. B2B advertising platforms, on a CPM basis, command higher CPMs than all other advertising categories (other than travel). And it’s because data – informing the job titles, industries, job function, and other B2B attributes – is rare and expensive.

This is where our data work shines. Most out-of-the-box B2B advertising platforms are not friendly to external 3P data or measurement. It’s contrarian but true that these platforms take some second-guessing. With a bit of lean infrastructure, we help B2B advertisers leverage external data sources to lower their overall advertising costs and add precision to their media buying. Our experience as a B2B Paid Media Agency reaches well beyond typical B2B advertising platforms; we orchestrate campaigns to position challenger B2B brands in online and offline media on a global scale.

As a B2B Chief Marketing Officer (CMO), your goal is more than just industry buzz; it’s about tangible impact. You need to impress CFOs, drive demand, and create industry waves. Criterion Global acts as a strategic ally, justifying sound decisions, supporting your case, providing the financials both pre- and post-campaign, and guiding you toward success. With our deep expertise in paid media buying, we unravel the intricacies of new customer acquisition and global expansion. We pride ourselves on being more than just a B2B Paid Media Agency; we work as partners to great marketing leaders.

Partnerships are proven in results. Criterion Global boasts a history of success that spans industries and continents. We’ve propelled GoDaddy.com to international recognition (and its IPO) by reaching SMEs in India (not easy!), amplified the reach of ZEISS Optics, and are raising funds and profiles for Brookfield as it invests in the future of responsible energy. Our clients stay because they grow with us. With an average client tenure of over 5 years, our journey evolves with the marketing leaders we empower.