02 Expertise

E-commerce / Retail

“Meet me in the mall, it’s going down.”

– Young Joc

Rethinking Customer Acquisition Media Buying for Retail

Innovative retail media planning and buying practice anticipates change. Consumers expect variety, ease and delight in how and where they shop. And in turn, agile retailers must adapt to new approaches to retail and e-commerce customer acquisition. Those that do will thrive.

Eclectic in scope and impressive in scale, our work has informed e-commerce and retail marketing strategies for retailers large and small. Our retail media buying reflects the fluid and symbiotic relationship between digital and brick and mortar.

Retailers must commit to testing and learning to evolve at the pace of the consumer in an omnichannel world. Read on to learn more.

Retail Experience

Our empirically-backed retail media planning and buying comes tested by long term relationships with leading retail and e-commerce businesses.

Some of our retail and ecommerce media planning experience includes:

Retail Perspective

Our retail and e-commerce media buying services are comprehensive. We address marketing challenges across the full omnichannel retail ecosystem, including, but not limited to:

  • 1st and 3rd party data strategy
  • Attribution analytics,
  • Affiliate strategy,
  • Emerging platforms,
  • Cross-border trade,
  • Regulated retail markets – such as COPPA-regulated target markets.

Above all, we understand that retail is changing, and so, too should customer acquisition strategies. Like our clients, we evolve.


  • Competitive Planning
  • Media Buy Auditing
  • New Market Analysis


  • Ecommerce Growth/Acquisition
  • Feed-based pipeline planning
  • Agile retail media planning

Media Buying

  • Ecommerce Paid Media
  • Programmatic Strategy
  • Affiliate Management
  • Channel optimization


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