02 Expertise

Advocacy & Nonprofit

“Real generosity toward the future lies in giving all to the present”

– Albert Camus

Messages With Impact

In nonprofit media buying, measuring engagement and response in order to demonstrate value to internal and external stakeholders is key to successful advocacy marketing. Our work in nonprofit advertising, with entities as varied as international arts institutions to universities, parlays short-term wins into long term momentum to meet the recurring needs of causes and institutions.

Nonprofit Media Strategy

Innovation in nonprofit marketing strategy is in great demand as organizations seek the capital needed to build relationships, earn trust, and remain competitive in a world of competing messages.

Criterion Global’s media buying for advocacy + nonprofit entities relies on data-backed strategies to create engagement for mission-driven clients. Our capabilities serve the needs of foundations, nonprofits, international NGOs, higher education institutions, social enterprises, and other advocacy groups to generate attention and accelerate their impact globally. Since our inception, advocacy and cause marketing have grown as a practice area for our media planning and buying consultancy, given our international scope and specialized media buying capabilities.


As is true for all our clients, demonstrating efficiency is key to winning stakeholder support. Nonprofit media buying benefits from digital transformation, for its measurability and flexibility. Digital empowers sharing of support – in sharing messages socially, and soliciting financial support – as never before. Digital nonprofit media buying affords tremendous advantages in efficiently reaching audiences as they consume content, visit crowdfunding sites, and engage with similar interests on social media.

Contact us to learn more about our past successes and how we can enhance measurability and improve the output of your advocacy or nonprofit media buying campaigns.

Media Strategy

Media Planning

  • Organizational Analysis of Current Media Buying
  • Paid Media Strategy development in-house teams, larger campaigns

Media Buying

  • International Nonprofit Media Buying
  • Programmatic Media Strategy

Media Measurement

  • “Metrics that Matter”SM Bespoke measurement strategy
  • Impact + ROAS– positive fundraising campaigns

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