02 Expertise

Travel / Hospitality

“On the ground. In the air. Engines on.”

– W+K for Delta

Travel Media Buying: Influencing Travel Decisions

Throughout the travel planning journey, great travel media buying media buying aims to inspire planners and put “heads in beds.” Our deep experience in travel gives us a clear methodology for travel and hospitality media buying that delivers, whether your business is rooms, cabins, seats or experiences:

  1. Improved brand awareness,
  2. Increased direct bookings,
  3. Measurable, incremental revenue, and
  4. Repeat guest loyalty.

Travel Media Strategy Experience

Criterion Global’s travel and hospitality clients range from destination marketing organizations, luxury and long-term stay hotel brands, trains, cruises, and international airlines.

Travel brands are held to extraordinarily stringent ROI standards; our work in the media planning and buying space for travel and hospitality works to exceed expectations while capturing travelers’ imagination. Through innovative travel media planning, we develop and implement campaigns that engage with travelers – seeking inspiration and yearning to share braggable travel memories.


Travel and hospitality media planning is a specialty for Criterion Global. Since our founding, travel has been the focus of roughly one third of our business. In this span of time, few industries have experienced more disruption of traditional practices than travel and hospitality.

Digital innovation is shaping the future of travel, influencing how travel is priced, sold, and marketed. From paid social to multilingual metasearch, our clients remain a step ahead through our globally minded marketing strategies and valuable ad tech infrastructure.


-Competitive Brand Landscape Analysis

-Communication mapping (right message, right time)


-Effectiveness Analysis of Current Media Buying

-Paid Media Strategy for Brand Awareness, ROAS

Media Buying

-International Travel Media Buying

Programmatic Media Strategy


ROAS-based reporting

– Cross-property media measurement (hotels)

– Destination Marketing Organizations (DMOs) Measurement

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