02 Expertise

Performance Marketing 101: Venture-Backed Startup Media Buying

“I love the smell of fresh spackle and hope.”

– Erlich Bachman

Performance Marketing 101: Powering Disruption

Venture-backed startups must satisfy founders’ ambitions of new customer acquisition – and investors’ expectations of return. Startup media buying for venture-backed brands means using paid media to fuel customer acquisition, at scale.

Like the startup world generally, marketing often falls prey to formula and cliché. Think: the “Uber of X,” or “Tinder of Y.”

We deliver the tools, strategy and systems to rapidly scale performance marketing, forgoing formula by creating a bespoke approach for each client. Because copycat strategies are for copycat brands.

Startup Perspective

The difference between traditional media buying and Performance Marketing (aka. growth hacking, or startup media buying), is “10x”ing growth overnight, and with one tenth of the budget. Fortunately, our experience and expertise in new customer acquisition proves as valuable to startups as established brands – if not more.

So let’s imagine you’re a founder that’s just landed a first round of alpha.

Where do we begin?


  • New Customer Acquisition Analysis
  • Market Sizing, Budget Planning
  • Performance Marketing Audit


  • Pipeline-based paid acquisition modeling
  • Audience-based optimization analysis
  • Performance Marketing Media Strategy


  • Full-service Paid Media Execution
  • 360* Digital: Affiliate, Search, Display
  • Broadcast/Traditional (TV, Out of Home)


  • ROAS-based cross-channel reporting
  • Quantitative and Qualitative Stakeholder Reporting
  • 24/7 Optimization

Invaluable Experience

First, we will start with a basic conversation with your team to understand your current performance marketing strategy, and customer acquisition funnel. Channels of acquisition should compliment pricing and product strategy – whether for DTC or B2B or subscription-based startup businesses – so these conversations usually happen on-site with all-hands on deck. 

Moving across the organization, however deep it may or may not be, we’ll help you navigate the full spectrum of digital and analog marketing, including Affiliate, Product Listings, Comparison Shopping Engines, Marketplace Sales, and On-Site Personalization.

Our best clients view us an an extension of their team because we understand the value of being nimble and needing to outsmart the market.

Contact us to catalyze your growth.

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