Out of Home is the broad definition for media, typically visual, reaching consumers outside “home” or “captive” spaces. Often abbreviated as OOH, and never pronounced “ooooooh,” unless you’re feeling fiesty.
Out of Home media can include:
- Outdoor, such as billboard, kiosk, bus shelter, wild posting, skywriting, train or bus wraps, or blimp.
- Guerilla OOH, which might include sticker campaigns, coffee cup sleeves, dry cleaning bags, or still-subversive wild posting.
- Media which is technically “Indoor,” yet out of home: office building elevator screens, screens or signage in public transit spaces such as airport billboards, FBO baggage claim installations, or jetbridge signage.
According to 2019 data, Out of Home media is the only form of “traditional” advertising showing growth, due to its impact, ability to drive brand visibility, and the generally positive sentiment consumers have toward OOH (57% of consumers trust outdoor ads – a relatively high figure). For more on Criterion Global’s innovative Out of Home media planning buying, checkout this case study.