In marketing, the term “organic” often arises in conversations on allocating resources. What is “organic” in advertising? It means 2 things: 1) it is used to distringuish “owned” marketing assets from those which as paid – such as an organic search result vs. a paid cost-per-click search ad.
But 2) When followed by “advertising,” organic advertising can mean advertising that happens as a result of being in business. What do we mean?
What is Organic Advertising?
Organic advertising is a type of advertising that focuses on creating content that will naturally attract and engage an audience without the use of paid promotion. This content can take many forms, including blog posts, social media updates, and videos. The goal is to build brand awareness, increase website traffic, and ultimately drive conversions without the need for costly ad spend.
Organic Advertising vs Paid Advertising
Organic advertising is different from paid advertising in that it does not involve the use of paid promotion, such as pay-per-click ads or sponsored social media posts. Instead, organic advertising relies on the creation of compelling content that will resonate with the target audience and encourage them to share it with their own followers.
Organic Advertising vs Organic Traffic
Organic traffic, on the other hand, refers to the traffic that comes to a website through non-paid channels, such as search engine optimization (SEO), social media, or referral traffic. While organic traffic is an important metric for website success, it is not necessarily the same as organic advertising.
For advertisers and chief marketing officers, organic advertising is important because it can be a cost-effective way to build brand awareness and drive conversions. By creating content that is engaging and valuable to the target audience, brands can develop a loyal following and increase their reach over time. Additionally, organic advertising can be a powerful complement to paid advertising efforts, as it can help to amplify the impact of paid campaigns.
One of the key advantages of organic advertising is that it can build trust and credibility with the target audience. When brands create valuable content that resonates with their audience, it can help to establish the brand as an authority in their industry and foster a sense of community with their followers. This can lead to increased engagement, higher conversion rates, and more effective customer retention.
Another advantage of organic advertising is that it can be highly targeted. By creating content that speaks directly to the needs and interests of the target audience, brands can develop a more personalized relationship with their customers and build long-term loyalty.
Overall, while paid advertising will always have an important role in the marketing mix, organic advertising can be an effective way to build brand awareness, drive engagement, and ultimately grow your business. By creating content that is both valuable and relevant to the target audience, brands can establish a loyal following and build a strong reputation within their industry.