{"id":6142,"date":"2019-07-15T14:47:02","date_gmt":"2019-07-15T14:47:02","guid":{"rendered":"https:\/\/criterionglobal.com\/?post_type=glossary_terms&#038;p=6142"},"modified":"2024-03-26T09:25:54","modified_gmt":"2024-03-26T13:25:54","slug":"ooh-out-of-home-media","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/ja\/faq\/\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u30fb\u30e1\u30c7\u30a3\u30a2\/","title":{"rendered":"OOH\uff08\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\uff09\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f"},"content":{"rendered":"<p><strong>O<\/strong>\u30a2\u30a6\u30c8 <strong>O<\/strong>f <strong>H<\/strong>ome\u3001OOH\u5e83\u544a\u306f\u3001\u4e00\u822c\u7684\u306b\u30d3\u30b8\u30e5\u30a2\u30eb\u3001 \u00b3\"\u30db\u30fc\u30e0\u00b3\"\u307e\u305f\u306f \u00b3\"\u30ad\u30e3\u30d7\u30c6\u30a3\u30d6\u00b3\"\u30b9\u30da\u30fc\u30b9\u306e\u5916\u306b\u6d88\u8cbb\u8005\u306b\u5230\u9054\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u305f\u3081\u306e\u5e83\u7fa9\u306e\u5b9a\u7fa9\u3067\u3059\u3002OOH\u3068\u7565\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u3042\u306a\u305f\u304c\u6c17\u5408\u3092\u5165\u308c\u3066\u3044\u308b\u306e\u3067\u306a\u3044\u9650\u308a\u3001\u6c7a\u3057\u3066\u300c\u30a6\u30fc\u30aa\u30fc\u300d\u3068\u306f\u767a\u97f3\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OOH\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h2>\n\n\n\n<ul>\n<li><strong>\u30a2\u30a6\u30c8\u30c9\u30a2<\/strong> \u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u30ad\u30aa\u30b9\u30af\u3001\u30d0\u30b9\u30b7\u30a7\u30eb\u30bf\u30fc\u3001\u91ce\u7acb\u3066\u770b\u677f\u3001\u30b9\u30ab\u30a4\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3001\u96fb\u8eca\u3084\u30d0\u30b9\u306e\u30e9\u30c3\u30d4\u30f3\u30b0\u3001\u98db\u884c\u8239\u306a\u3069\u3002<\/li>\n\n\n\n<li><strong>\u30b2\u30ea\u30e9OOH<\/strong>\u30b9\u30c6\u30c3\u30ab\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30b3\u30fc\u30d2\u30fc\u30ab\u30c3\u30d7\u306e\u30b9\u30ea\u30fc\u30d6\u3001\u30c9\u30e9\u30a4\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u306e\u888b\u3001\u3042\u308b\u3044\u306f\u307e\u3060\u7834\u58ca\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3067\u3059\u3002 <a href=\"https:\/\/criterionglobal.com\/ja\/wild_posting_and_media_buying-make-brand-cool-not-get-sued\/\">\u4e71\u4e01<\/a>.<\/li>\n\n\n\n<li><strong>\u53b3\u5bc6\u306b\u306f \"\u5c4b\u5185 \"\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u5bb6\u5ead\u306e\u5916\u306b\u3042\u308b\u30e1\u30c7\u30a3\u30a2<\/strong>\u30aa\u30d5\u30a3\u30b9\u30d3\u30eb\u306e\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u3001\u7a7a\u6e2f\u306e\u30d3\u30eb\u30dc\u30fc\u30c9\u3001FBO\u306e\u624b\u8377\u7269\u53d7\u53d6\u6240\u3001\u30b8\u30a7\u30c3\u30c8\u30d6\u30ea\u30c3\u30b8\u306e\u30b5\u30a4\u30f3\u306a\u3069\u3001\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u3084\u30b5\u30a4\u30f3\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">OOH\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6210\u9577\u3092\u793a\u3059\u552f\u4e00\u306e\u300c\u4f1d\u7d71\u7684\u300d\u30e1\u30c7\u30a3\u30a2<\/h3>\n\n\n\n<p>2019\u5e74\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001OOH\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u5f93\u6765\u578b\u300d\u5e83\u544a\u306e\u552f\u4e00\u306e\u5f62\u614b\u3067\u3059\u3002 <a href=\"https:\/\/www.marketingcharts.com\/featured-104785\">\u6210\u9577<\/a>\u305d\u306e\u4ee3\u3048\u304c\u305f\u3044\u5229\u70b9\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u30a4\u30f3\u30d1\u30af\u30c8<\/strong><\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u80fd\u529b<\/strong><\/li>\n\n\n\n<li><strong>\u6d88\u8cbb\u8005\u306eOOH\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5<\/strong> (57%\u306e\u6d88\u8cbb\u8005\u304c\u5c4b\u5916\u5e83\u544a\u3092\u4fe1\u983c\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u6bd4\u8f03\u7684\u9ad8\u3044\u6570\u5b57\u3067\u3059\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p>OOH\u306f\u307e\u305f\u3001\u5e83\u544a\u696d\u754c\u3067\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u5206\u91ce\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u7c73\u56fd\u3067\u306e\u5177\u4f53\u7684\u306a\u4f8b\u3068\u3057\u3066\u306f <a href=\"https:\/\/www.billboardinsider.com\/netflix-buys-32-regency-billboards-for-150-million\/\">\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\u306e2018\u5e74\u8cb7\u53ce<\/a> \u30ea\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u30fb\u30e1\u30c7\u30a3\u30a2\u306eLA\u3068\u30b5\u30f3\u30bb\u30c3\u30c8\u30fb\u30b9\u30c8\u30ea\u30c3\u30d7\u306e\u5728\u5eab\u3092$1\u51045,000\u4e07\u30c9\u30eb\u3067\u8cb7\u3044\u53d6\u308a\u307e\u3057\u305f\u3002OOH\u5728\u5eab\u306e\u7d71\u5408\u306f\u3001\u7d71\u5408\u304c\u751f\u307f\u51fa\u3059\u9ad8\u30b3\u30b9\u30c8\u306b\u5bfe\u5fdc\u3059\u308b\u6226\u7565\u7684\u7b56\u7565\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Criterion Global\u306e\u9769\u65b0\u7684\u306aOut of Home\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/criterionglobal.com\/ja\/wild_posting_and_media_buying-make-brand-cool-not-get-sued\/\">\u4e71\u4e01<\/a>\u305d\u306e\u7834\u58ca\u7684\u306a\u59cb\u307e\u308a\u304b\u3089\u3001\u30e1\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u30d6\u30e9\u30f3\u30c9\u304c\u30ef\u30a4\u30eb\u30c9\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3001\u81ea\u793e\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u30a8\u30c3\u30b8\u3092\u52a0\u3048\u3001OOH\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u307e\u3067\u3002 <a href=\"https:\/\/criterionglobal.com\/ja\/cases\/innovative-out-of-home-strategy\/\">\u3053\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/a><\/p>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\">\u63a8\u85a6\u56f3\u66f8<\/h4>\n\n\n\n<ul>\n<li>\u30af\u30e9\u30a4\u30c6\u30ea\u30aa\u30f3\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb <a href=\"https:\/\/criterionglobal.com\/ja\/media-services\/out-of-home-and-outdoor-advertising\/\">\u30a2\u30a6\u30c8\u30fb\u30aa\u30d6\u30fb\u30db\u30fc\u30e0\u3068\u5c4b\u5916\u5e83\u544a\u306e\u30a8\u30fc\u30b9\u3068\u306a\u308b\u65b9\u6cd5<\/a><\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30fc\u30c8 <a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/out-of-home-228250\">\u7c73OOH\u5e83\u544a\u306e\u56de\u5fa9\u7d9a\u304f<\/a><\/li>\n\n\n\n<li>\u30d5\u30a9\u30fc\u30d6\u30b9 <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/02\/13\/what-ooh-ad-format-is-best-for-your-messaging-or-industry\/?sh=2be8d9be21c4\">\u3042\u306a\u305f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u696d\u754c\u306b\u6700\u9069\u306aOOH\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u306f\uff1f<\/a><\/li>\n\n\n\n<li>ANA\uff5c\u5168\u65e5\u7a7a <a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/ii-2022-08-interview-quan-media-group\">OOH\u3092\u4f7f\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\uff1f<\/a><\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/faq\/6142"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/types\/faq"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/media?parent=6142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}