{"id":7265,"date":"2022-07-30T00:32:51","date_gmt":"2022-07-30T00:32:51","guid":{"rendered":"https:\/\/criterionglobal.com\/?p=7265"},"modified":"2024-02-26T12:46:26","modified_gmt":"2024-02-26T17:46:26","slug":"35-essential-mexico-advertising-resources-for-the-international-marketer","status":"publish","type":"post","link":"https:\/\/criterionglobal.com\/ja\/\u6d77\u5916\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u305f\u3081\u306e\u30e1\u30ad\u30b7\u30b3\u5e83\u544a\/","title":{"rendered":"\u6d77\u5916\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u5fc5\u9808\u306e\u30e1\u30ad\u30b7\u30b3\u5e83\u544a\u30ea\u30bd\u30fc\u30b935\u9078"},"content":{"rendered":"<p class=\"has-drop-cap 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<strong>\u512a\u308c\u305f\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0<\/strong> \u30b5\u30dd\u30fc\u30c8 <strong>\u30d6\u30e9\u30f3\u30c9\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577<\/strong>.\u3053\u308c\u306b\u306f\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306e\u7372\u5f97\u3084\u3001\u9867\u5ba2\u6570\u306e\u5897\u52a0\u3082\u542b\u307e\u308c\u307e\u3059\u3002 <strong>\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5<\/strong>.\u305d\u306e\u305f\u3081\u3001\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u4ed6\u306e\u5e02\u5834\u3092\u898b\u6975\u3081\u308b\u969b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9069\u5207\u306a\u8a08\u753b\u3092\u7acb\u3066\u3066\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u8a18\u4e8b\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u30a2\u30d7\u30ea\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3001\u5f79\u306b\u7acb\u3064\u6587\u5316\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002 <strong>\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u30ea\u30bd\u30fc\u30b9<\/strong> 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class=\"has-medium-font-size\">\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u30ea\u30bd\u30fc\u30b9\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u6b53\u8fce\u3057\u307e\u3059\u3002\u307e\u305f\u306f\u4ef6\u540d\u300c\u30e1\u30ad\u30b7\u30b3\u5e83\u544a\u30ea\u30bd\u30fc\u30b9\u300d\u3068\u79c1\u9054\u306b\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u7686\u69d8\u304b\u3089\u306e\u3054\u9023\u7d61\u3092\u304a\u5f85\u3061\u3057\u3066\u304a\u308a\u307e\u3059\uff01<\/p>\n\n\n\n<div class=\"wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-outline\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:0px\">\u30c6\u30b9\u30c8\uff1a\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u30ac\u30a4\u30c9\u3092\u5165\u624b<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1.\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0<\/h2>\n\n\n\n<ol>\n<li><a href=\"https:\/\/data.worldbank.org\/country\/MX\">\u30e1\u30ad\u30b7\u30b3\u3001WorldBank\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/a> \u306f\u3001\u5e73\u5747\u5bff\u547d\u3084GDP\u306a\u3069\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u4eba\u53e31\u51043000\u4e07\u4eba\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3042\u307e\u308a\u306b\u3082\u5358\u7d14\u3067\uff08\u3042\u308b\u3044\u306f\u3042\u307e\u308a\u306b\u3082 \"\u5927\u5c40\u7684 \"\u3067\uff09\u3001\u5b9f\u7528\u7684\u3067\u306a\u3044\u3068\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <strong>\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306e\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u30d0\u30a4\u30a4\u30f3\u30b0<\/strong>.  \u3057\u304b\u3057\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306f2\u3064\u306e\u70b9\u3067\u5f79\u306b\u7acb\u3061\u307e\u3059\u30021\u3064\u76ee\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306e\u898f\u6a21\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u4e88\u7b97\u3092\u7acb\u3066\u308b\u3053\u3068\u3002\u3082\u3046\u3072\u3068\u3064\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306b\u65b0\u898f\u53c2\u5165\u3059\u308b\u969b\u306e\u73fe\u5730\u4fa1\u683c\u8a2d\u5b9a\u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u5e73\u5747\u53ce\u5165\u3068\u3001\u56fd\u6c11\u4e00\u4eba\u5f53\u305f\u308a\u306e\u6d88\u8cbb\u529b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30a4\u30f3\u30d5\u30ec\u50be\u5411\u306e\u8003\u616e\u4e8b\u9805\u3092\u8abf\u67fb\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>\u30e1\u30ad\u30b7\u30b3\u306e\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u306f29\u4f4d <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_countries_by_received_FDI\">\u6d77\u5916\u76f4\u63a5\u6295\u8cc7<\/a>\u3057\u304b\u3057 <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_countries_by_received_FDI\">\u76f4\u63a5\u6295\u8cc7<\/a> (\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\uff09\u3001\u30e1\u30ad\u30b7\u30b3\u306f\u4e16\u754c\u7b2c15\u4f4d\u3067\u30012017\u5e74\u306e\u63a8\u5b9a\u53d7\u5165\u6295\u8cc7\u984d\u306f$499,400MM USD\u3002\u3053\u308c\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\uff08\u975e\u30e1\u30ad\u30b7\u30b3\uff09\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30e1\u30ad\u30b7\u30b3\u306e\u53d7\u5bb9\u6027\u306e\u4ee3\u7406\u3067\u3042\u308b\u305f\u3081\u3001\u56fd\u5225\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4e2d\u3067\u3082\u8cb4\u91cd\u306a\u6307\u6a19\u3067\u3059\u3002\u7d50\u8ad6\u30e1\u30ad\u30b7\u30b3\u306f\u3001\u65b0\u898f\u53c2\u5165\u30d6\u30e9\u30f3\u30c9\u304c\u6210\u529f\u3067\u304d\u308b\u9ad8\u5ea6\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3057\u305f\u5e02\u5834\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u7c73\u56fd\u5546\u52d9\u7701\u56fd\u969b\u8cbf\u6613\u5c40\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u3078\u306e\u8f38\u51fa\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63b2\u8f09\u3057\u305f\u30b5\u30a4\u30c8\u3092\u3044\u304f\u3064\u304b\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.trade.gov\/knowledge-product\/exporting-mexico-market-overview\"> \u30e1\u30ad\u30b7\u30b3\u56fd\u5225\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30ac\u30a4\u30c9<\/a>.\u3053\u308c\u3089\u306e\u30ea\u30bd\u30fc\u30b9\u306f\u3001\u7c73\u56fd\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u4e16\u754c\u4e2d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6709\u7528\u3067\u3059\u3002\u4e00\u3064\u306f\u8f38\u51fa\u652f\u63f4\u30bb\u30f3\u30bf\u30fc\u3067\u3001\u30e1\u30ad\u30b7\u30b3\u3078\u306e\u8f38\u51fa\u3001NAFTA\u3001\u653f\u5e9c\u8a8d\u5b9a\u306e\u8cbf\u6613\u5c02\u9580\u5bb6\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>\u7c73\u56fd\u5546\u52d9\u7701\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8Trade.Gov\u306f\u3001\u7c73\u56fd\u306e\u516c\u5f0f\u60c5\u5831\u6e90\u3067\u3059\u3002 <a href=\"https:\/\/criterionglobal.com\/ja\/expertise\/international-media-planning-and-buying\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u62e1\u5927\u6226\u7565<\/a> \u30e1\u30ad\u30b7\u30b3\u306e\u305d\u308c\u306f\"<a href=\"https:\/\/www.trade.gov\/country-commercial-guides\/mexico-market-entry-strategy\">\u5e02\u5834\u53c2\u5165\u6226\u7565<\/a>\u300c\u30e1\u30ad\u30b7\u30b3\u304c\u7c73\u56fd\u306e\u4f01\u696d\u3001\u5dde\u3001\u90fd\u5e02\u3001\u305d\u3057\u3066 <a href=\"https:\/\/criterionglobal.com\/ja\/expertise\/\u975e\u55b6\u5229\u5e83\u544a\u4ee3\u7406\u5e97\/\">\u975e\u55b6\u5229<\/a> \u3078\u306e\u8f38\u51fa\u3068\u6295\u8cc7\u306e\u62e1\u5927\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7c73\u56fd\u3068\u30e1\u30ad\u30b7\u30b3\u306e\u8cbf\u6613\u95a2\u4fc2\u306e\u91cd\u8981\u6027\u3092\u8003\u616e\u3057\u3001\u7c73\u56fd\u5546\u52d9\u90e8\u306f\u30b0\u30a2\u30c0\u30e9\u30cf\u30e9\u3001\u30e2\u30f3\u30c6\u30ec\u30a4\u3001\u30e1\u30ad\u30b7\u30b3\u30b7\u30c6\u30a3\u306a\u3069\u30e1\u30ad\u30b7\u30b3\u306b\u8907\u6570\u306e\u4e8b\u52d9\u6240\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>IMD\uff08\u56fd\u969b\u7d4c\u55b6\u958b\u767a\u7814\u7a76\u6240\uff09\u306f\u3001\u30b9\u30a4\u30b9\u3068\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u672c\u90e8\u3092\u7f6e\u304f\u56fd\u969b\u7d4c\u55b6\u958b\u767a\u7814\u7a76\u6240\u3067\u3059\u3002IMD\u306f\u3001\u6570\u591a\u304f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30e9\u30f3\u30ad\u30f3\u30b0\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4e3b\u50ac\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e <a href=\"https:\/\/wwwcontent.imd.org\/centers\/world-competitiveness-center\/\">\u4e16\u754c\u7af6\u4e89\u529b\u30bb\u30f3\u30bf\u30fc<\/a> \u5175\u5352 <a href=\"https:\/\/wwwcontent.imd.org\/centers\/world-competitiveness-center\/rankings\/world-competitiveness\/\">\u30e1\u30ad\u30b7\u30b355<\/a> \u4e16\u754c\u306764\u305d\u306e<a href=\"https:\/\/wwwcontent.imd.org\/centers\/world-competitiveness-center\/rankings\/world-digital-competitiveness\/\"> \u30c7\u30b8\u30bf\u30eb\u7af6\u4e89\u529b\u30e9\u30f3\u30ad\u30f3\u30b0<\/a> \u30e1\u30ad\u30b7\u30b3\u306f64\u30ab\u56fd\u4e2d56\u4f4d\u3002 <a href=\"https:\/\/worldcompetitiveness.imd.org\/rankings\/talent\">\u30bf\u30ec\u30f3\u30c8\u30fb\u30e9\u30f3\u30ad\u30f3\u30b0<\/a> \u30e1\u30ad\u30b7\u30b3\u306f64\u30ab\u56fd\u4e2d59\u4f4d\u30023\u3064\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u3059\u3079\u3066 <a href=\"https:\/\/worldcompetitiveness.imd.org\/countryprofile\/overview\/MX\">IMD\u4e16\u754c\u7af6\u4e89\u529b\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb<\/a> \u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/criterionglobal.com\/ja\/expertise\/international-media-planning-and-buying\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>.IMD\u306f\u307e\u305f\u3001\u69d8\u3005\u306a <a href=\"https:\/\/www.imd.org\/search\/?query=mexico&amp;category=Publications&amp;category=General%2520Info&amp;category=Events&amp;category=Faculty&amp;category=Programs&amp;category=People\">\u30e1\u30ad\u30b7\u30b3\u306e\u30ea\u30bd\u30fc\u30b9<\/a>.\u79c1\u305f\u3061\u306e\u304a\u6c17\u306b\u5165\u308a\u306f\uff1f\u30da\u30d7\u30b7\u30b3\u306e\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u3078\u306e\u9032\u51fa\u306b\u95a2\u3059\u308b\u8208\u5473\u6df1\u3044\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u30012014\u5e74\u306b\u4e16\u754c\u7d4c\u6e08\u7af6\u4e89\u529b\u30e9\u30f3\u30ad\u30f3\u30b032\u4f4d\u304b\u308960\u30ab\u56fd\u4e2d41\u4f4d\u306b\u8ee2\u843d\u3057\u305f\u30e1\u30ad\u30b7\u30b3\u306e\u5206\u6790\u3002&nbsp;<\/li>\n\n\n\n<li><a href=\"http:\/\/transparency.org\">\u30c8\u30e9\u30f3\u30b9\u30da\u30a2\u30ec\u30f3\u30b7\u30fc\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> (Transparency.org\u306eURL\u3067\u3082\u77e5\u3089\u308c\u308b\uff09\u306f\u3001100\u30ab\u56fd\u4ee5\u4e0a\u306b\u56fd\u5185\u652f\u90e8\u3092\u6301\u3061\u3001\u30d9\u30eb\u30ea\u30f3\u306b\u56fd\u969b\u4e8b\u52d9\u5c40\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u8150\u6557\u306b\u5bfe\u3059\u308b\u4e16\u754c\u7684\u306a\u884c\u52d5\u3092\u76ee\u6307\u3057\u3066\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002\u6bce\u5e742\u3064\u306e\u91cd\u8981\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u767a\u8868\u3002\u30e9\u30f3\u30ad\u30f3\u30b0 <a href=\"https:\/\/www.transparency.org\/en\/cpi\/2021\">\u8150\u6557\u8a8d\u8b58\u6307\u6570<\/a>\u3053\u308c\u306f\u3001\u516c\u5171\u90e8\u9580\u306e\u8150\u6557\u306e\u5ea6\u5408\u3044\u3092\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3067\u3059\uff08100\u306f\u975e\u5e38\u306b\u30af\u30ea\u30fc\u30f3\u30011\u306f\u975e\u5e38\u306b\u8150\u6557\u3057\u3066\u3044\u308b\uff09\u3002\u305d\u306e <a href=\"https:\/\/www.transparency.org\/en\/gcb\">\u30b0\u30ed\u30fc\u30d0\u30eb\u6c5a\u8077\u30d0\u30ed\u30e1\u30fc\u30bf\u30fc <\/a>2021\u5e74\u7248\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u4e16\u754c\u5404\u5730\u306e\u6c5a\u8077\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u306e\u8ecc\u8de1\u3092\u8a55\u4fa1\u3057\u307e\u3059\u30022021\u5e74\u5831\u544a\u66f8 <a href=\"https:\/\/www.transparency.org\/en\/cpi\/2021\">\u3053\u3061\u3089\u304b\u3089<\/a>\u30e1\u30ad\u30b7\u30b3\u306e\u8150\u6557\u8a8d\u8b58\u30b9\u30b3\u30a2\u306f34\u3067\u4e16\u754c124\u4f4d\u3002&nbsp;<\/li>\n\n\n\n<li>\u95a2\u9023\u8a18\u4e8b<a href=\"https:\/\/freedomhouse.org\/explore-the-map?type=fiw&amp;year=2022\"> \u30d5\u30ea\u30fc\u30c0\u30e0\u30cf\u30a6\u30b9\u306b\u3088\u308b\u5831\u9053\u306e\u81ea\u7531\u306b\u95a2\u3059\u308b\u4e16\u754c\u30e9\u30f3\u30ad\u30f3\u30b0 <\/a>\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5c02\u9580\u5bb6\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u6e90\u3067\u3059\u3002\u30e1\u30ad\u30b7\u30b3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306f100\u30ab\u56fd\u4e2d60\u4f4d\u3002\u305d\u306e <a href=\"https:\/\/freedomhouse.org\/country\/mexico\/freedom-world\/2022\">\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u8a55\u4fa1<\/a> \u306f\u3001\u8a00\u8ad6\u306e\u81ea\u7531\u306b\u95a2\u3059\u308b\u6587\u5316\u7684\u898f\u7bc4\u3084\u671f\u5f85\u306b\u95a2\u9023\u3057\u3066\u3001\u73fe\u5728\u306e\u653f\u6cbb\u72b6\u6cc1\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>\u3092 <a href=\"https:\/\/embamex.sre.gob.mx\/filipinas\/index.php\/negocios-y-comercio\/overviewmexicaneconomy\">\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30e1\u30ad\u30b7\u30b3\u5927\u4f7f\u9928<\/a> \u30e1\u30ad\u30b7\u30b3\u7d4c\u6e08\u30c7\u30fc\u30bf\u306e\u6700\u3082\u5305\u62ec\u7684\u3067\u8996\u899a\u7684\u306a\u6982\u8981\u3092\u7dad\u6301\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u7d4c\u6e08\u7701\u3001INEGI\u3001BANXICO\u3001FMI\u3001Global Trade Atlas\u3001\u4e16\u754c\u9280\u884c\u3001UNCTAD\u304b\u3089\u5f97\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.consumersinternational.org\">\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30ba\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u306f\u3001\u6d88\u8cbb\u8005\u306e\u6a29\u5229\u3092\u64c1\u8b77\u3057\u3001\u300c\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3084\u8cea\u306e\u9ad8\u3044\u30b5\u30fc\u30d3\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u6a29\u5229\u3092\u78ba\u4fdd\u3059\u308b\u300d\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u8996\u70b9\u306f\u5f37\u304f\u6d88\u8cbb\u8005\u5bc4\u308a\u3067\u3059\u304c\u3001\u65b0\u3057\u3044\u5730\u57df\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u30b5\u30a4\u30c8\u306f\u8cb4\u91cd\u306a\u3082\u306e\u3067\u3059\u3002CI\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u8d85\u3048\u305f\u6d88\u8cbb\u8005\u306e\u6a29\u5229\u306b\u95a2\u3059\u308b\u5546\u696d\u7684\u57fa\u6e96\u3084\u671f\u5f85\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e2\u5b58\u306e\u65e2\u5b58\u30d6\u30e9\u30f3\u30c9\u304c\u3072\u3057\u3081\u304f\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u65b0\u898f\u53c2\u5165\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u8005\u57fa\u6e96\u3092\u8d85\u3048\u3001\"\u30cf\u30fc\u30c9\u30eb\u3092\u4e0a\u3052\u308b \"\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306b\u95a2\u3059\u308b\u30cb\u30e5\u30fc\u30b9\u3068\u6700\u65b0\u60c5\u5831 <a href=\"https:\/\/www.consumersinternational.org\/search-results\/?criteria=mexico\">\u3053\u308c<\/a>.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/imco.org.mx\/\">\u30e1\u30ad\u30b7\u30b3\u7af6\u4e89\u529b\u7814\u7a76\u6240\uff08IMCO\uff09<\/a> \u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u8996\u70b9\u304b\u3089\u30e1\u30ad\u30b7\u30b3\u306e\u7d4c\u6e08\u7af6\u4e89\u529b\u3092\u7814\u7a76\u3059\u308b\u975e\u55b6\u5229\u306e\u4e3b\u8981\u30b7\u30f3\u30af\u30bf\u30f3\u30af\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gob.mx\/se\/acciones-y-programas\/trade-and-investment\">\u30e1\u30ad\u30b7\u30b3\u7d4c\u6e08\u7701 <\/a> \u3053\u306e\u30da\u30fc\u30b8\u3067\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306b\u304a\u3051\u308b\u767a\u660e\u306e\u5546\u696d\u5316\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5317\u7c73\u958b\u767a\u9280\u884c\uff08NADB\uff09\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u3001\u7c73\u56fd\u3001\u30ab\u30ca\u30c0\u306b\u304a\u3051\u308b\u958b\u767a\u3068\u4e8b\u696d\u62e1\u5927\u306e\u305f\u3081\u306e\u8cc7\u91d1\u3092\u63d0\u4f9b\u3059\u308b\u5730\u57df\u958b\u767a\u9280\u884c\u3067\u3059\u3002IMPI\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u653f\u5e9c\u6a5f\u95a2\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306b\u304a\u3051\u308b\u77e5\u7684\u8ca1\u7523\u3092\u4fdd\u8b77\u3057\u3001\u30e1\u30ad\u30b7\u30b3\u4f01\u696d\u306e\u7279\u8a31\u3001\u8457\u4f5c\u6a29\u3001\u4f01\u696d\u6a29\u3001\u5546\u6a19\u6a29\u306e\u4fdd\u8b77\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u7d4c\u6e08\u958b\u767a\u9762\u3067\u306f\u3001 <a href=\"http:\/\/www.promexico.gob.mx\/\">\u30d7\u30ed\u30e1\u30ad\u30b7\u30b3<\/a> \u306f\u30012007\u5e74\u4ee5\u6765\u3001\u30e1\u30ad\u30b7\u30b3\u7d4c\u6e08\u7701\u306e\u7d4c\u6e08\u90e8\u9580\u3067\u3059\u3002ProM\u00e9xico\u306f\u30e1\u30ad\u30b7\u30b3\u4f01\u696d\u3092\u56fd\u969b\u7684\u306b\u4fc3\u9032\u3057\u3001\u30e1\u30ad\u30b7\u30b3\u3078\u306e\u5916\u56fd\u76f4\u63a5\u6295\u8cc7\uff08FDI\uff09\u306e\u300c\u8a98\u81f4\u3092\u6307\u5c0e\u300d\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u30e1\u30ad\u30b7\u30b3\u6295\u8cc7\u30de\u30c3\u30d7\uff08\"Mapa de Inversi\u00f3n en M\u00e9xico\"\uff09\u306f\u3001\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3068\u305d\u306e\u6295\u8cc7\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8a55\u4fa1\u8005\u306b\u3001\u30e1\u30ad\u30b7\u30b3\u304c\u4e8b\u696d\u8a2d\u7acb\u306b\u6700\u9069\u306a\u9078\u629e\u80a2\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u4e8b\u5b9f\u300d\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002MIM\u306f\u30e1\u30ad\u30b7\u30b3\u306e\u30a4\u30f3\u30d5\u30e9\u3068\u751f\u7523\u57fa\u76e4\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002MIM\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u30a4\u30f3\u30d5\u30e9\u3068\u751f\u7523\u57fa\u76e4\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u591a\u304f\u306e\u30bb\u30af\u30bf\u30fc\u3092\u30ab\u30d0\u30fc\u3057\u3001\u5dde\u3054\u3068\u306e\u60c5\u5831\u3092\u542b\u3080\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u542b\u3093\u3067\u3044\u307e\u3059\u3002\u5165\u624b\u65b9\u6cd5 <a href=\"https:\/\/www.yumpu.com\/es\/document\/read\/14401537\/estado-mapa-de-inversion-en-mexico\">\u3053\u308c<\/a>.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">2.\u30e1\u30ad\u30b7\u30b3\u5e83\u544a\u696d\u754c\u306e\u80cc\u666f<\/h2>\n\n\n\n<ol>\n<li>\u3092<a href=\"https:\/\/www.iabmexico.com\/\"> IABMexico<\/a> \u306f\u3001\u7814\u7a76\u3001\u6559\u80b2\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u958b\u767a\u3092\u901a\u3058\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u696d\u754c\u306e\u6210\u9577\u3092\u7d71\u5408\u30fb\u4fc3\u9032\u3059\u308b\u975e\u55b6\u5229\u56e3\u4f53\u3067\u3059\u3002\u30cd\u30b9\u30ec\u3001\u30b0\u30eb\u30fc\u30dd\u30fb\u30d5\u30a7\u30ec\u30fc\u30eb\u3001\u30e1\u30bf\u306a\u3069195\u793e\u4ee5\u4e0a\u304c\u52a0\u76df\u3001 <a href=\"https:\/\/criterionglobal.com\/ja\/faq\/amazon\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\/\">\u30a2\u30de\u30be\u30f3\u5e83\u544a<\/a>Google\u3001Mercado Ads\u3001BNN\u3001Danone\u3001Aerom\u00e9xico\u306a\u3069\u3002<\/li>\n\n\n\n<li>\u4e16\u754c\u5e83\u544a\u8abf\u67fb\u8a55\u8b70\u4f1a\uff08WARC\uff09\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u91cd\u8981\u306a\u5e83\u544a\u8cc7\u6599\u3001\u8abf\u67fb\u3001\u4e8b\u4f8b\u7814\u7a76\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u7a4d\u6975\u7684\u306b\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e <a href=\"https:\/\/www.warc.com\/search\/Latin-America\/Mexico\">\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab &gt; \u30e1\u30ad\u30b7\u30b3\u306e\u30da\u30fc\u30b8<\/a> WARC\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u8abf\u67fb\u3092\u3001\u4ed6\u306eLATAM\u5e02\u5834\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e83\u544a\u4e3b\u304b\u3089\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3068\u3068\u3082\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002WARC\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3084LATAM\u9032\u51fa\u3092\u691c\u8a0e\u3059\u308bCMO\u306b\u3068\u3063\u3066\u3001\u975e\u5e38\u306b\u6709\u7528\u306a\u60c5\u5831\u6e90\u3067\u3059\u3002&nbsp;<\/li>\n\n\n\n<li><s>\u3092 <\/s><a href=\"https:\/\/www.iaaglobal.org\/\"><s>IAA\u3001\u56fd\u969b\u5e83\u544a\u5354\u4f1a <\/s><\/a><s>\u56fd\u5883\u3092\u8d8a\u3048\u3066\u9867\u5ba2\u3068\u6210\u9577\u3092\u6c42\u3081\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u305f\u3081\u306e\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u300d\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/s>.\"IAA \"<s>\u30ac\u30a4\u30c9<\/s>[s]<s> \u4e16\u754c\u7684\u306a\u5e83\u544a\u306e\u5909\u9769\u3092\u901a\u3057\u3066\u3001\u79c1\u305f\u3061\u306e\u30e1\u30f3\u30d0\u30fc\u304c<\/s> \u73fe\u5728\u3001IAA\u306b\u306f\u30e1\u30ad\u30b7\u30b3\u652f\u90e8\u304c\u3042\u308a\u307e\u305b\u3093\u3002&nbsp;<\/li>\n\n\n\n<li>\u5275\u9020\u7684\u306a\u6d1e\u5bdf\u3068\u7814\u7a76\u306e\u305f\u3081\u306b\u3001 <a href=\"https:\/\/www.adsoftheworld.com\/campaigns?search=&amp;country_ids%5B%5D=126&amp;button=\">AdsOfTheWorld\u306e\u30e1\u30ad\u30b7\u30b3<\/a> \u3053\u306e\u30da\u30fc\u30b8\u3067\u306f\u3001\u6ce8\u76ee\u3059\u3079\u304d\u5e83\u544a\u4f5c\u54c1\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u6642\u306b\u306f\u3001\u5e02\u5834\u5185\u306e\u5b66\u751f\u3084\u5358\u72ec\u3067\u6d3b\u52d5\u3059\u308b\u30af\u30ea\u30a8\u30fc\u30bf\u30fc\u304c\u5b8c\u6210\u3055\u305b\u305f\u30b9\u30da\u30c3\u30af\u30ef\u30fc\u30af\u3082\u542b\u307e\u308c\u307e\u3059\u3002Clio Awards, LLC\u304c\u6240\u6709\u30fb\u904b\u55b6\u3059\u308bAds of the World\u306f\u3001\u5168\u4e16\u754c\u3067\u6708\u959370\u4e07\u56de\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30bb\u30b9\u3068\u7d04400\u4e07\u56de\u306e\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002Ads of the World\u306e\u6b74\u53f2\u306f2005\u5e74\u307e\u3067\u3055\u304b\u306e\u307c\u308a\u3001\u30a4\u30f4\u30a1\u30f3\u30fb\u30e9\u30ba\u30eb\u304c\u5275\u8a2d\u3057\u307e\u3057\u305f\u3002<\/li>\n\n\n\n<li>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u95a2\u9023\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u3084\u30bb\u30af\u30bf\u30fc\u5206\u6790\u3092\u5b9a\u671f\u7684\u306b\u767a\u884c\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8abf\u67fb\u3001\u8a18\u4e8b\u3001\u5305\u62ec\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u306f <strong>\u30c7\u30b8\u30bf\u30eb\u7d4c\u6e08\u3068\u3057\u3066\u306e\u30e1\u30ad\u30b7\u30b3\u306e\u53f0\u982d<\/strong>. <a href=\"https:\/\/www.mckinsey.com\/mx\/our-insights\">\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306b\u7279\u5316\u3057\u305f\u30ea\u30bd\u30fc\u30b9\u306f\u3053\u3061\u3089<\/a>\u30e1\u30ad\u30b7\u30b3\u304a\u3088\u3073LATAM\u5168\u57df\u306e\u30ea\u30fc\u30c0\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u6d1e\u5bdf\u3068\u3057\u3066\u958b\u767a\u3055\u308c\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u7279\u306b\u8208\u5473\u6df1\u3044\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a\"<a href=\"https:\/\/www.mckinsey.com\/mx\/our-insights\/thriving-in-latin-americas-next-normal-commercial-excellence-in-cpg\">\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u306e\u30cd\u30af\u30b9\u30c8\u30fb\u30ce\u30fc\u30de\u30eb\u3067\u6210\u529f\u3092\uff1aCPG\u306b\u304a\u3051\u308b\u5353\u8d8a\u3057\u305f\u5546\u696d<\/a>\".&nbsp;<\/li>\n\n\n\n<li>\u30cb\u30b3\u30eb\u30fb\u30dd\u30e9\u30f3\u30b3*\u3001\u30d0\u30c7\u30a3\u30fc\u30b8\u30e7\u30fb\u30f4\u30a3\u30af\u30c8\u30ea\u30a2\u30fb\u30b5\u30e9\u30b6\u30fc\u30eb\u30fb\u30de\u30e8\u30eb\u30ac\u3001\u30e8\u30cf\u30f3\u30ca\u30fb\u30d7\u30ea\u30f3\u30b9\u3001\u30a8\u30a4\u30c9\u30ea\u30a2\u30f3\u30fb\u30d9\u30cd\u30eb\u306e\u5404\u5968\u5b66\u751f\u306f\u3053\u306e\u307b\u3069\u3001\"<a href=\"https:\/\/www.globalmediajournal.com\/open-access\/tik-tok-and-the-possible-perseverance-of-cultural-imperialism.php?aid=91599\">Tik Tok\u3068\u6587\u5316\u5e1d\u56fd\u4e3b\u7fa9\u306e\u5b58\u7d9a\u306e\u53ef\u80fd\u6027<\/a>Global Media Journal\u306b\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u5b66\u8853\u8ad6\u6587\u306f <strong>\u30e1\u30ad\u30b7\u30b3\u7279\u6709\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9<\/strong> \u5e02\u5834\u3002\u305d\u308c\u306b\u3088\u308b\u3068\u3001TikTok\u306e\u300c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30e1\u30ad\u30b7\u30b3\u307e\u305f\u306f\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u7cfb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u3080\u300d\u3082\u306e\u306e\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u591a\u304f\u306f\u7c73\u56fd\u304b\u3089\u767a\u4fe1\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u306f\u3001\u56fd\u5883\u3092\u8d8a\u3048\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8003\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6ce8\u76ee\u306b\u5024\u3057\u307e\u3059\u3002\u5b66\u8005\u305f\u3061\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\uff1a\u300cTik Tok\u306f\u3001\u6587\u5316\u7684\u5e1d\u56fd\u4e3b\u7fa9\u3092\u3001\u9ad8\u3044\u63a8\u5968\u5ea6\u3068\u9ad8\u3044 <a href=\"https:\/\/criterionglobal.com\/ja\/faq\/\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\/\">\u30d3\u30e5\u30fc<\/a> \u7c73\u56fd\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u300c\uff08\u30c8\u30ec\u30f3\u30c9\u3084\u30d0\u30a4\u30e9\u30eb\u5316\u306b\u3064\u306a\u304c\u308b\uff09\u6570\u5b57\u300d\u3002\u3057\u304b\u3057\u3001\u5f7c\u3089\u306f\u300cTik Tok\u306f\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u8af8\u56fd\u9593\u306e\u6587\u5316\u4ea4\u6d41\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3092\u3082\u305f\u3089\u3059\u300d\u3068\u7d50\u8ad6\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/mx.yougov.com\/\">\u30e1\u30ad\u30b7\u30b3<\/a> \u306f\u3001\u4e16\u754c\u4fa1\u5024\u89b3\u8abf\u67fb\u3088\u308a\u3082\u65e9\u3044\u983b\u5ea6\u3067\u3001\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306e\u6587\u5316\u901a\u8ca8\u306b\u95a2\u3059\u308b\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u30ea\u30bd\u30fc\u30b9\u306f\u7d20\u6674\u3089\u3057\u3044\u3082\u306e\u3067\u3059\uff08\u901a\u5e38\u3001\u8981\u7d04\u5f62\u5f0f\u306f\u7121\u6599\u3067\u3059\uff09\u3002YouGov\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306e\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3068\u4e16\u8ad6\u306b\u95a2\u3059\u308b\u6700\u65b0\u304b\u3064\u5305\u62ec\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u3092 <a href=\"https:\/\/www.unstereotypealliance.org\/en\">\u56fd\u9023\u30a2\u30f3\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u540c\u76df <\/a>\u306f\u30e1\u30ad\u30b7\u30b3\u306b\u9032\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u306b\u3088\u308b\u3068 <a href=\"http:\/\/www.ift.org.mx\/sites\/default\/files\/contenidogeneral\/medios-y-contenidos-audiovisuales\/estudiorolesdegeneroift-31012020.pdf\">2019\u5e74\u8abf\u67fb<\/a>\u5e02\u5834\u3067\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u7d0450%\u304c\u6027\u5dee\u5225\u7684\u306a\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u3092\u542b\u3093\u3067\u3044\u307e\u3059\u3002UnStereotype Alliance\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u662f\u6b63\u3059\u308b\u305f\u3081\u306b\u4e16\u754c\u7684\u306b\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u30e1\u30ad\u30b7\u30b3\u306b\u304a\u3051\u308b\u5e83\u544a\u306e\u3057\u3084\u3059\u3055\uff08\u30d3\u30b8\u30cd\u30b9\u5b9f\u52d9\uff09<\/h2>\n\n\n\n<ol>\n<li><a href=\"http:\/\/doingbusiness.org\/\">DoingBusiness.Org<\/a> \u306f\u3001\u4e16\u754c\u9280\u884c\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3067 <a href=\"https:\/\/www.worldbank.org\/en\/programs\/business-enabling-environment\">\"\u30d3\u30b8\u30cd\u30b9\u3092\u53ef\u80fd\u306b\u3059\u308b\u74b0\u5883\"<\/a> \u4e16\u754c\u7d4c\u6e08\u306e\u305d\u308c\u306f <a href=\"https:\/\/archive.doingbusiness.org\/en\/data\/exploreeconomies\/mexico\">\u30e1\u30ad\u30b7\u30b3\u30ec\u30dd\u30fc\u30c8<\/a> \u30e1\u30ad\u30b7\u30b3\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u52b9\u7387\u6027\u3068\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u8d77\u696d\u304b\u3089\u8f38\u51fa\u3001\u88fd\u9020\u696d\u306e\u8a2d\u7acb\u3001\u8cc7\u91d1\u8abf\u9054\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u554f\u984c\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/content.next.westlaw.com\/practical-law\/document\/Ieb49d7031cb511e38578f7ccc38dcbee\/Doing-Business-in-Mexico-Overview?viewType=FullText&amp;transitionType=Default&amp;contextData=(sc.Default)\">\u30a6\u30a8\u30b9\u30c8\u30ed\u30fc\u306e\u30e1\u30ad\u30b7\u30b3\u30d3\u30b8\u30cd\u30b9\u30ac\u30a4\u30c9<\/a> \u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u958b\u653e\u7d4c\u6e08\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u305f\u3081\u306e\u6cd5\u7684\u624b\u7d9a\u304d\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\uff08\u5f53\u7136\u306a\u304c\u3089\uff09\u6cd5\u7684\u89b3\u70b9\u304b\u3089\u7269\u4e8b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u7b46\u3059\u3079\u304d\u306f <strong>\u30e1\u30ad\u30b7\u30b3\u3067\u306e\u30e1\u30c7\u30a3\u30a2\u8cb7\u3044\u4ed8\u3051\u307e\u305f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u53d6\u5f15<\/strong> \u306f\u30e1\u30ad\u30b7\u30b3\u306e\u5546\u6163\u7fd2\u306b\u5f93\u3063\u3066\u904b\u55b6\u3055\u308c\u307e\u3059\u3002\u81ea\u56fd\u306e\u5546\u7fd2\u6163\u3068\u306e\u9055\u3044\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u4e16\u754c\u5e83\u544a\u4e3b\u9023\u76df\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30de\u30fc\u30b1\u30bf\u30fc\u3092\u4ee3\u8868\u3059\u308b\u696d\u754c\u56e3\u4f53\u3067\u3059\u3002 <a href=\"https:\/\/wfanet.org\/search-results?q=mexico\">\u30e1\u30ad\u30b7\u30b3\u5e02\u5834<\/a> \u30ea\u30bd\u30fc\u30b9\u306b\u306f\u3001\u5e83\u544a\u306b\u304a\u3051\u308b\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u3092\u6839\u7d76\u3059\u308b\u305f\u3081\u306e\u56fd\u9023\u4e3b\u5c0e\u306e\u9023\u5408\u4f53\u3067\u3042\u308bUnstereotype Alliance\u3078\u306e\u53c2\u52a0\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f <a href=\"https:\/\/wfanet.org\/l\/searchengine\/o?u=6j%7Eggsom6YAnOlrnWUd74qjJFT_yp0ceNt0AKpT_wqvURVKdh1NNHj_JpVToNV1A1DMq0wgMQuR5m1lAIWO8Bxb3JT6Yx%7E45FWMsYwimN3BG0UQtSzp_85HbrrsMrzW6bbXB9dKFXDhkRRJK_QMk%7EhJFyRYG5rGjtlL_gimQW7M-&amp;q=HETWZYZS6tjAbmwsRYP71AT_X9qMePFXh7mu9x9gJ7c-\">\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306b\u304a\u3051\u308b\u4f53\u9a13\u578b\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/a> \u307e\u305f\u3001\u30e1\u30ad\u30b7\u30b3\u3067LATAM\u5730\u57df\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u5411\u3051\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u30e1\u30ad\u30b7\u30b3\u306fLATAM\u8af8\u56fd\u306b\u304a\u3044\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u4e0a\u3067\u6700\u3082\u52b9\u7387\u7684\u306a\u5e02\u5834\u3068\u3057\u3066\u5b9a\u671f\u7684\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3055\u308c\u3066\u3044\u307e\u3059\u30022021\u5e74\u306b\u5236\u5b9a\u3055\u308c\u305f\u5e83\u544a\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u6cd5\u5f8b\u306f\u3001\u5730\u7403\u4e0a\u3067\u6700\u3082\u8b66\u6212\u3055\u308c\u3066\u3044\u308b\u6cd5\u5f8b\u3067\u3059\u304c\u3001\u3053\u306e\u52b9\u7387\u6027\u306f\u4e00\u822c\u7684\u306b\u5e83\u544a\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6cd5\u5f8b\u81ea\u4f53\u3082\u3001\u9593\u9055\u3044\u306a\u304f\u3001\u4e16\u754c\u7684\u306b\u307f\u3066\u3082\u305d\u306e\u52b9\u7387\u6027\u306b\u304a\u3044\u3066\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u3067\u3059\u3002 <strong>\u30af\u30e9\u30ea\u30c6\u30a3<\/strong>.<\/p><cite>DoingBusiness.Org<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4.\u30e1\u30ad\u30b7\u30b3\u3067\u5e83\u544a\u3092\u51fa\u3059\u306b\u306f<\/h2>\n\n\n\n<p>\u305d\u306e\u6642\u304c\u6765\u305f\u3089 <strong>\u30e1\u30ad\u30b7\u30b3\u306e\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u30d0\u30a4\u30a4\u30f3\u30b0<\/strong>2021\u5e749\u67081\u65e5\u306b\u65bd\u884c\u3055\u308c\u305f\u300c\u5e83\u544a\u5951\u7d04\u306b\u304a\u3051\u308b\u4e0d\u516c\u6b63\u306a\u884c\u70ba\u306e\u9632\u6b62\u7b49\u306b\u95a2\u3059\u308b\u6cd5\u5f8b\u300d\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002  \u304a\u554f\u3044\u5408\u308f\u305b\u5148 <a href=\"https:\/\/mexicoadvertising.com\">\u30e1\u30ad\u30b7\u30b3\u5e83\u544a\u30c9\u30c3\u30c8\u30b3\u30e0<\/a> \u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u9593\u306b\u3001\u6e96\u5099\u306b\u5f79\u7acb\u30644\u3064\u306e\u512a\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ol>\n<li>\u3092 <a href=\"https:\/\/www.gob.mx\/impi\">\u30e1\u30ad\u30b7\u30b3\u5de5\u696d\u6240\u6709\u6a29\u5354\u4f1a<\/a>\u30e1\u30ad\u30b7\u30b3\u5de5\u696d\u6240\u6709\u6a29\u7814\u7a76\u6240\uff08Institute of Industrial Property of Mexico\uff09\u306f\u3001\u77e5\u7684\u8ca1\u7523\u306e\u6cd5\u7684\u4fdd\u8b77\u3068\u57f7\u884c\u3092\u63a8\u9032\u3059\u308b\u653f\u5e9c\u6a5f\u95a2\u3067\u3059\u3002\u30e1\u30ad\u30b7\u30b3\u56fd\u5185\u4f01\u696d\u306e\u305f\u3081\u306e\u8457\u4f5c\u6a29\u3084\u5546\u6a19\u306b\u95a2\u3059\u308b\u8c4a\u5bcc\u306a\u60c5\u5831\u3092\u6301\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u3082\u6301\u3063\u3066\u3044\u307e\u3059\u3002 <strong><a href=\"https:\/\/criterionglobal.com\/ja\/cases\/\u30b0\u30ed\u30fc\u30d0\u30eb\u8f38\u51fa\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0-\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u306e\/\">\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9<\/a><\/strong>.\u77e5\u7684\u8ca1\u7523\u3068\u30d6\u30e9\u30f3\u30c9\u5546\u6a19\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306f\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3080\u305f\u3081\u306e\u4e0d\u53ef\u6b20\u306a\u7b2c\u4e00\u6b69\u3067\u3059\u3002 <strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> \u30e1\u30ad\u30b7\u30b3\u306b\u3066&nbsp;<\/li>\n\n\n\n<li>\u306e\u6df1\u304f\u3001\u305d\u3057\u3066\u885d\u6483\u7684\u306a\u307b\u3069\u9762\u767d\u3044\u3042\u3089\u3059\u3058\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <strong>\u30e1\u30ad\u30b7\u30b3\u306e\u30c6\u30ec\u30d3\u4e8b\u60c5<\/strong>Wikipedia\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u306e\u6587\u5316\u7684\u610f\u7fa9\u306b\u3064\u3044\u3066\u6b74\u53f2\u7684\u306a\u8996\u70b9\u3092\u5f97\u306a\u304c\u3089\u3001\u30dd\u30c3\u30d7\u30b3\u30fc\u30f3\u3092\u304a\u697d\u3057\u307f\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Television_in_Mexico\">\u30e1\u30ad\u30b7\u30b3\u306e\u30c6\u30ec\u30d3<\/a>.\u30e1\u30ad\u30b7\u30b3\u306e\u30c6\u30ec\u30ce\u30d9\u30e9\u30b9\u30012006\u5e74FIFA\u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7\u306e\u30e1\u30ad\u30b7\u30b3\u306b\u304a\u3051\u308b\u610f\u7fa9\u3001\u5730\u4e0a\u6ce2\u304b\u3089\u30c6\u30ec\u30d3\u653e\u9001\u3078\u306e\u79fb\u884c\u306a\u3069\u3002 <strong>\u30c7\u30b8\u30bf\u30eb\u30c6\u30ec\u30d3<\/strong> \u30e1\u30ad\u30b7\u30b3\u3067\u306e\u4f1d\u67d3\uff08\u305d\u306e\u6b74\u53f2\u306f\u3053\u3061\u3089\u3067\u3082\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002 <a href=\"http:\/\/www.tdt.mx\/index.php\">\u3053\u308c<\/a>).&nbsp;<\/li>\n\n\n\n<li>\u30b0\u30fc\u30b0\u30eb\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u4e00\u9023\u306e\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/criterionglobal.com\/ja\/expertise\/international-media-planning-and-buying\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a<\/a> \u69d8\u3005\u306a\u5e02\u5834\u3067\u306b\u542b\u307e\u308c\u308b\u30ea\u30bd\u30fc\u30b9 <a href=\"https:\/\/marketfinder.thinkwithgoogle.com\/intl\/en_gb\/guide\/doing-business-mexico\/\">\u30b0\u30fc\u30b0\u30eb\u306e\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u691c\u7d22<\/a> \u57fa\u672c\u7684\u306a\u4eba\u53e3\u3068\u7d4c\u6e08\u7d71\u8a08\u3068\u4e8b\u5b9f\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002\u60b2\u3057\u3044\u3053\u3068\u306b\u3001Google\u306e\u30c7\u30fc\u30bf\u306e\u591a\u304f\u306f\u3001\u3053\u306e\u30da\u30fc\u30b8\u306e\u4ed6\u306e\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u30ea\u30bd\u30fc\u30b9\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u6642\u6298\u3001\u542b\u307e\u308c\u3066\u3044\u308b\u6709\u7528\u306a\u8981\u7d04\u3067\u3059\u3002 <strong>Google\u72ec\u81ea\u306e\u30a4\u30f3\u30b5\u30a4\u30c8<\/strong> \u540c\u3058\u304f\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/mexicobusiness.news\/\">\u30e1\u30ad\u30b7\u30b3\u30d3\u30b8\u30cd\u30b9\u30cb\u30e5\u30fc\u30b9<\/a> \u306f\u3001\u30e1\u30ad\u30b7\u30b3\u56fd\u5185\u306e\u8cbf\u6613\u6d3b\u52d5\u3084\u30d3\u30b8\u30cd\u30b9\u30cb\u30e5\u30fc\u30b9\u306e\u8c4a\u5bcc\u306a\u82f1\u8a9e\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002\u30cf\u30a4\u30c6\u30af\u3001\u77f3\u6cb9\u30fb\u30ac\u30b9\u3001\u30a4\u30f3\u30d5\u30e9\u3001\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u8d77\u696d\u3001\u5065\u5eb7\u3001\u9271\u696d\u306a\u3069\u3001\u30e1\u30ad\u30b7\u30b3\u7d4c\u6e08\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30bb\u30af\u30bf\u30fc\u3092\u7279\u306b\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4ed6 <a href=\"https:\/\/www.eleconomista.com.mx\/\">\u30a8\u30eb\u30fb\u30a8\u30b3\u30ce\u30df\u30b9\u30bf<\/a> (\u82f1\u8a9e\u7248\u300e\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u300f\u3068\u306f\u7121\u95a2\u4fc2\uff09\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8a18\u4e8b\u3092\u63b2\u8f09\u3002 <a href=\"https:\/\/www.eleconomista.com.mx\/tecnologia\/SDP-Noticias-logro-su-numero-de-visitantes-unicos-mas-alto-en-un-ano-20200402-0094.html\">2020\u5e74\u30b9\u30da\u30a4\u30f3\u8a9e\u30e9\u30f3\u30ad\u30f3\u30b0<\/a> \u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30cd\u30a4\u30c6\u30a3\u30d6\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u308c\u306f <strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005<\/strong> \u3068\u5354\u529b\u3057\u3001\u3053\u306e\u5e02\u5834\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u4e3b\u8981\u51fa\u7248\u793e\u3092\u7406\u89e3\u3057\u307e\u3059\u3002 <strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30c8\u30ea\u30af\u30b9<\/strong> \u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306ecomScore\u3002&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u4ed8\u304d\u30e1\u30c7\u30a3\u30a2\u3067\u30c8\u30c3\u30d710\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u610f\u5916\u306a\u30b5\u30a4\u30c8\u3068\u306f\uff1f <strong>\u30c7\u30ea\u30b7\u30e3\u30b9\u30fb\u30ad\u30c3\u30c1\u30f3<\/strong> \u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570\u306f31\u51044,800\u4e07\u4eba\u3002 <br><\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5.\u30e1\u30ad\u30b7\u30b3\u5e02\u5834 \u30cb\u30e5\u30a2\u30f3\u30b9\uff0b\u30d3\u30b8\u30cd\u30b9\u30c8\u30e9\u30d9\u30eb<\/h2>\n\n\n\n<ol>\n<li>\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u300f\u8a8c\u306f\u3001\u305d\u306e\u6709\u540d\u306a\u7c21\u6f54\u3067\u4e7e\u3044\u305f\u30e6\u30fc\u30e2\u30a2\u3067\u3001\u6b21\u306e\u3088\u3046\u306b\u767a\u8868\u3057\u307e\u3057\u305f\uff1a\"<a href=\"https:\/\/www.economist.com\/the-economist-reads\/2022\/07\/22\/what-to-read-to-understand-mexico\">\u30e1\u30ad\u30b7\u30b3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4f55\u3092\u8aad\u3080\u3079\u304d\u304b<\/a>\u300c2022\u5e74\u3055\u3089\u306b\u3001\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u8a8c\u306e\u8efd\u5feb\u306a\u5831\u9053\u3068 <a href=\"https:\/\/www.economist.com\/podcasts\">\u5fc5\u8074\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/a>.\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u300f\u8a8c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u30e1\u30ad\u30b7\u30b3\u30ac\u30a4\u30c9\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u304a\u697d\u3057\u307f\u304f\u3060\u3055\u3044\uff01&nbsp;<\/li>\n\n\n\n<li>Lingvist\u306f\u3001\u4e16\u754c\u4e2d\u3067\u8a71\u3055\u308c\u3066\u3044\u308b\u8a00\u8a9e\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u60c5\u5831\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <a href=\"https:\/\/lingvist.com\/blog\/spain-spanish-vs-mexican-spanish\/\">\u30b9\u30da\u30a4\u30f3\u3068\u30e1\u30ad\u30b7\u30b3\u306e\u30b9\u30da\u30a4\u30f3\u8a9e\u306e\u9055\u3044 <\/a>\u306f\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u306f\u4e16\u754c\u30675\u51045,900\u4e07\u4eba\uff08\u3046\u3061\u30cd\u30a4\u30c6\u30a3\u30d6\u306f4\u51046,000\u4e07\u4eba\uff09\u306b\u8a71\u3055\u308c\u3066\u3044\u308b\u3068\u306f\u3044\u3048\u3001\u5747\u8cea\u306a\u8a00\u8a9e\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306b\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306e\u6bcd\u96c6\u56e3\u306b\u5408\u308f\u305b\u3066\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba <strong>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> \u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>\u4ee5\u524d\u306b\u3082\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u7c73\u56fd\u306etrade.gov Country Commercial Guides\u306f\u518d\u8a2a\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e <a href=\"https:\/\/www.trade.gov\/country-commercial-guides\/mexico-business-travel-and-etiquette\">\u30e1\u30ad\u30b7\u30b3\u306e\u30d3\u30b8\u30cd\u30b9\u65c5\u884c\u3068\u30a8\u30c1\u30b1\u30c3\u30c8<\/a> \u3067\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u53d6\u5f15\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u3057\u3044\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u6587\u5316\u7684\u6163\u7fd2\u3084\u30d3\u30b8\u30cd\u30b9\u898f\u7bc4\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30e2\u30ce\u30af\u30eb\u30fb\u30de\u30ac\u30b8\u30f3\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u30fb\u30b7\u30c6\u30a3\u306e\u697d\u3057\u3044\u65c5\u884c\u8005\u30ac\u30a4\u30c9\u3092\u767a\u884c\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u96d1\u8a8c\u306f\u5178\u578b\u7684\u306a\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u8cc7\u6599\u3067\u306f\u3042\u308a\u307e\u305b\u3093 <em>\u305d\u308c\u81ea\u4f53<\/em>.\u3057\u304b\u3057 <a href=\"https:\/\/monocle.com\/search\/mexico\/\">\u30e1\u30ad\u30b7\u30b3\u6587\u5316\u3092\u5e45\u5e83\u304f\u30ab\u30d0\u30fc <\/a>\u306f\u3001\u8ce2\u3044\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306b\u5f79\u7acb\u3064\u6587\u5316\u7684\u6d1e\u5bdf\u306b\u6e80\u3061\u3066\u3044\u307e\u3059\u3002\u8a73\u7d30\u306f\u3053\u3061\u3089 <a href=\"https:\/\/monocle.com\/magazine\/issues\/69\/liquid-courage\/\">\u30aa\u30a2\u30cf\u30ab\u306e\u30e1\u30b9\u30ab\u30eb\u751f\u7523<\/a>.\u3042\u308b\u3044\u306f\u3001\u8ab0\u304c\u30c1\u30e3\u30fc\u30c8\u3092\u4f5c\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002 <a href=\"https:\/\/monocle.com\/radio\/shows\/the-global-countdown\/9\/\">\u30e1\u30ad\u30b7\u30b3\u306e\u30dd\u30c3\u30d7\u30df\u30e5\u30fc\u30b8\u30c3\u30af\u30fb\u30e9\u30f3\u30ad\u30f3\u30b0<\/a> \u30e2\u30ce\u30af\u30eb\u30e9\u30b8\u30aa\u5f7c\u3089\u306e\u697d\u3057\u304f\u96e3\u89e3\u306a\u5831\u9053\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u304c\u4e16\u754c\u7684\u306a\u6587\u5316\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u30c1\u30fc\u30e0\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u8907\u96d1\u306a\u6587\u5316\u306b\u3064\u3044\u3066\u77e5\u308b\u306b\u306fMonocle\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 <strong>\u65b0\u3057\u3044\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834<\/strong>.<\/li>\n\n\n\n<li>\u30e1\u30ad\u30b7\u30b3\u653f\u5e9c\u306e\u6587\u5316\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u306f\u3001\u65ad\u7d9a\u7684\u306b\"<a href=\"https:\/\/www.cultura.gob.mx\/encuesta_nacional\/#.YuRyKOxME6A\">\u56fd\u6c11\u751f\u6d3b\u30fb\u7fd2\u6163\u30fb\u6d88\u8cbb\u6587\u5316\u8abf\u67fb<\/a>\"\uff08\u5168\u56fd\u6587\u5316\u7fd2\u6163\u30fb\u6163\u884c\u30fb\u6d88\u8cbb\u8abf\u67fb\uff09\u3002\u6700\u65b0\u306e2010\u5e74\u306e\u8abf\u67fb\u306f\u53e4\u3044\u3067\u3059\u304c\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u6d88\u8cbb\u8005\u306e\u4e00\u822c\u7684\u306a\u7fd2\u6163\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li>\u30e1\u30ad\u30b7\u30b3\u89b3\u5149\u5c40 <a href=\"https:\/\/www.visitmexico.com\/en\/\">\u30e1\u30ad\u30b7\u30b3\u8a2a\u554f<\/a>\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u6b74\u53f2\u3001\u898b\u3069\u3053\u308d\u3001\u5546\u696d\u306e\u4e2d\u5fc3\u5730\u306a\u3069\u3001\u5dde\u3054\u3068\u306e\u898b\u8b58\u3092\u6df1\u3081\u308b\u306e\u306b\u6700\u9069\u306a\u60c5\u5831\u6e90\u3067\u3059\u3002\u306b\u3064\u3044\u3066\u306f <strong><a href=\"https:\/\/criterionglobal.com\/ja\/expertise\/\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30db\u30c6\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a8\u30fc\u30b8\/\" data-type=\"expertise\" data-id=\"17\">\u65c5\u884c\u304a\u3088\u3073\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u30fb\u30d6\u30e9\u30f3\u30c9<\/a><\/strong> \u30d3\u30b8\u30c3\u30c8\u30fb\u30e1\u30d2\u30b3\u306f\u3001\u30e1\u30ad\u30b7\u30b3\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u305f\u3081\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u305f\u3081\u306e\u4e0d\u53ef\u6b20\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002 <strong>\u89b3\u5149\u632f\u8208<\/strong>.<\/li>\n\n\n\n<li>\u3092 <a href=\"https:\/\/www.worldvaluessurvey.org\/\">\u4e16\u754c\u4fa1\u5024\u89b3\u8abf\u67fb<\/a> \u306f\u3001\u300c\u30b8\u30a7\u30f3\u30c0\u30fc\u3001\u5bb6\u65cf\u3001\u5b97\u6559\u306b\u5bfe\u3059\u308b\u6587\u5316\u7684\u4fa1\u5024\u89b3\u3001\u614b\u5ea6\u3001\u4fe1\u5ff5\u3001\u8ca7\u56f0\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3068\u7d4c\u9a13\u3001\u6559\u80b2\u3001\u5065\u5eb7\u3001\u5b89\u5168\u4fdd\u969c\u3001\u793e\u4f1a\u7684\u5bdb\u5bb9\u3068\u4fe1\u983c\u3001\u591a\u56fd\u9593\u6a5f\u95a2\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3001\u5730\u57df\u3084\u793e\u4f1a\u9593\u306e\u6587\u5316\u7684\u5dee\u7570\u3068\u985e\u4f3c\u6027\u300d\u306b\u95a2\u3059\u308b\u8208\u5473\u6df1\u3044\u8abf\u67fb\u3067\u3059\u3002\u6700\u65b0\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u306f\u3001\u300c\u6b63\u7fa9\u3001\u9053\u5fb3\u539f\u5247\u3001\u6c5a\u8077\u3001\u8aac\u660e\u8cac\u4efb\u3068\u30ea\u30b9\u30af\u3001\u79fb\u6c11\u3001\u56fd\u5bb6\u5b89\u5168\u4fdd\u969c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30ac\u30d0\u30ca\u30f3\u30b9\u306e\u554f\u984c\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5185\u5bb9\u306f <a href=\"https:\/\/www.worldvaluessurvey.org\/WVSOnline.jsp\">\u30e1\u30ad\u30b7\u30b3\u3084\u81ea\u56fd\u3092\u542b\u3080\u591a\u304f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u95a2\u3059\u308b\u751f\u30c7\u30fc\u30bf\u5206\u6790<\/a> - \u306b\u5f79\u7acb\u3064\u6d1e\u5bdf\u3084\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8<\/strong>, <strong>CMO<\/strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u3084\u305d\u306e\u4ed6\u306e\u95a2\u4fc2\u8005 <a href=\"https:\/\/criterionglobal.com\/ja\/expertise\/international-media-planning-and-buying\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b<\/a> \u30e1\u30ad\u30b7\u30b3\u3078\u306e\u53d6\u308a\u7d44\u307f&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u6ce8\u610f\u30b9\u30da\u30a4\u30f3\u8a9e\u306f\u540c\u8cea\u8a00\u8a9e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u57fa\u672c\u3067\u3059\u3002 <\/p><\/blockquote><\/figure>\n\n\n\n<p>\u3053\u306e\u7d20\u6674\u3089\u3057\u3044\u5e02\u5834\u3078\u306e\u30d6\u30e9\u30f3\u30c9\u9032\u51fa\u3092\u8a08\u753b\u3059\u308b\u4e0a\u3067\u3001\u30e1\u30ad\u30b7\u30b3\u306e\u5e83\u544a\u30ea\u30bd\u30fc\u30b9\u306e\u5927\u8981\u304c\u304a\u5f79\u306b\u7acb\u3066\u3070\u5e78\u3044\u3067\u3059\u3002\u79c1\u305f\u3061\u306e\u56fd\u969b\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u306e\u5b9f\u8df5\u3068\u4e16\u754c\u4e2d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u63f4\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b\u3054\u8a18\u5165\u3044\u305f\u3060\u304f\u304b\u3001\u79c1\u305f\u3061\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <a href=\"http:\/\/www.mexicoadvertising.com\">\u7121\u6599 \u30e1\u30ad\u30b7\u30b3\u5e83\u544a\u5e02\u5834\u5206\u6790<\/a> \u3053\u3053\u3067 <\/p>","protected":false},"excerpt":{"rendered":"<p>\u56fd\u969b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u5fc5\u9808\u306e\u30e1\u30ad\u30b7\u30b3\u5e83\u544a\u30ea\u30bd\u30fc\u30b935\u9078\uff1a\u7d4c\u6e08\u30c7\u30fc\u30bf\u304b\u3089\u6587\u5316\u7684\u6d1e\u5bdf\u3001\u5e83\u544a\u30ea\u30b5\u30fc\u30c1\u307e\u3067\u3002<\/p>","protected":false},"author":5,"featured_media":6887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"20","_seopress_titles_title":"The Top 35 Mexico Advertising Resources for Global Marketers in 2024","_seopress_titles_desc":"35 Essential Mexico Advertising Resources for the International Marketer: from Economic Data to Cultural Insights to Ad Research.","_seopress_robots_index":"","footnotes":""},"categories":[20],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/posts\/7265"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/comments?post=7265"}],"version-history":[{"count":0,"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/posts\/7265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/media\/6887"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/media?parent=7265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/categories?post=7265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criterionglobal.com\/ja\/wp-json\/wp\/v2\/tags?post=7265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}