{"id":2212,"date":"2018-07-30T20:58:24","date_gmt":"2018-07-31T00:58:24","guid":{"rendered":"https:\/\/criterionglobal.com\/ad-ops-ad-operations\/"},"modified":"2024-03-26T14:06:30","modified_gmt":"2024-03-26T18:06:30","slug":"ad-ops-ad-operations","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/ko\/faq\/\uad11\uace0-\uc6b4\uc601-\uad11\uace0-\uc6b4\uc601\/","title":{"rendered":"'\uc560\ub4dc \uc6b4\uc601'(\uad11\uace0 \uc6b4\uc601)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \uc911\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p><strong>\uad11\uace0 \uc6b4\uc601\uc758 \uc904\uc784\ub9d0\uc778 \uad11\uace0 \uc6b4\uc601\uc740 \ub514\uc9c0\ud138 \uad11\uace0 \uc0b0\uc5c5\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0 \ucea0\ud398\uc778\uc758 \uae30\uc220\uc801 \uce21\uba74\uc744 \uad00\ub9ac\ud558\uace0 \uc2e4\ud589\ud558\ub294 \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud558\ub294 \ud300 \ub610\ub294 \ubd80\uc11c\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/strong>. \uad11\uace0 \uc6b4\uc601\uc740 \uad11\uace0\uac00 \uc62c\ubc14\ub978 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc801\uc2dc\uc5d0 \uc62c\ubc14\ub974\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-wpseopress-table-of-contents\"><h2>\ubaa9\ucc28<\/h2><nav><ol><li><a href=\"#so-why-is-ad-ops-essential\">\uadf8\ub807\ub2e4\uba74 \uad11\uace0 \uc6b4\uc601\uc774 \ud544\uc218\uc801\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? <\/a><\/li><li><a href=\"#what-is-ad-trafficking-exactly\">\uad11\uace0 '\ud2b8\ub798\ud551'\uc774\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc778\uac00\uc694? <\/a><\/li><li><a href=\"#ad-ops-the-most-important-job-youve-never-heard-of\">\uad11\uace0 \uc6b4\uc601: \uac00\uc7a5 \uc911\uc694\ud55c \uc9c1\uc5c5(\ub4e4\uc5b4\ubcf8 \uc801 \uc5c6\ub294)<\/a><\/li><li><a href=\"#learn-more-behind-the-scenes-of-media\">\ubbf8\ub514\uc5b4\uc758 '\ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac'\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/a><\/li><\/ol><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"so-why-is-ad-ops-essential\">\uadf8\ub807\ub2e4\uba74 \uad11\uace0 \uc6b4\uc601\uc774 \ud544\uc218\uc801\uc778 \uc774\uc720\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? <\/h2>\n\n\n\n<p><strong>\uad11\uace0 \uc6b4\uc601\ud300\uc740 \uad11\uace0 \uc11c\ubc84, DSP(\uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc), SSP(\uacf5\uae09 \uce21 \ud50c\ub7ab\ud3fc), DMP(\ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc) \ubc0f \uae30\ud0c0 \uad11\uace0 \uae30\uc220 \ub3c4\uad6c\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uad11\uace0 \uae30\uc220\uc758 \uad6c\ud604\uacfc \uad00\ub9ac\ub97c \ub2f4\ub2f9\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc601\uc5c5, \uacc4\uc815 \uad00\ub9ac, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub4f1 \ub2e4\ub978 \ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uc5ec \ucea0\ud398\uc778\uc774 \uc62c\ubc14\ub974\uac8c \uc124\uc815\ub418\uace0 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \ubaa9\ud45c\uac00 \ub2ec\uc131\ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-ad-trafficking-exactly\">\uad11\uace0 '\ud2b8\ub798\ud551'\uc774\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc778\uac00\uc694? <\/h2>\n\n\n\n<p>\uad11\uace0 \uc6b4\uc601\ud300\uc758 \uc8fc\uc694 \ucc45\uc784 \uc911 \ud558\ub098\ub294 \uad11\uace0 \ud2b8\ub798\ud53d \uad00\ub9ac\uc785\ub2c8\ub2e4. <strong>\ud2b8\ub798\ud0b9\uc5d0\ub294 \uc801\uc808\ud55c \uad11\uace0 \ud615\uc2dd \uc120\ud0dd\uc744 \ud3ec\ud568\ud55c \uad11\uace0 \ucea0\ud398\uc778 \uc124\uc815 \ubc0f \uad00\ub9ac\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4, <a href=\"https:\/\/criterionglobal.com\/ko\/faq\/\ube0c\ub79c\ub4dc-\uc778\uc9c0\ub3c4\/\">\ud0c0\uac9f\ud305 \uc635\uc158<\/a>\ubc0f \uc785\ucc30 \uc804\ub7b5. <\/strong>\uad11\uace0 \uc6b4\uc601\ud300\uc740 \ub2e4\uc74c\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <a href=\"https:\/\/criterionglobal.com\/ko\/faq\/\uad11\uace0-\uac8c\uc7ac\/\" data-type=\"faq\" data-id=\"7933\">\uad11\uace0 \uc11c\ubc84<\/a> \ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\ub97c \uad00\ub9ac\ud558\uace0 \uc804\ub2ec\ud558\uc5ec \uc62c\ubc14\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uad11\uace0\uac00 \uc804\ub2ec\ub418\ub3c4\ub85d \ud558\uace0 <a href=\"https:\/\/criterionglobal.com\/ko\/faq\/\ubcf4\uae30-\uac00\ub2a5\uc131\/\">\uc758\ub3c4\ub41c \ub300\uc0c1\uc5d0 \uc758\ud574 \uc5f4\ub78c<\/a>. \ub610\ud55c \uad11\uace0 \uc2e4\uc801\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uc2e4\uc801\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud55c \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0 \uc6b4\uc601\ud300\uc740 \ub610\ud55c \uad11\uace0\uac00 \uc5c5\uacc4 \ud45c\uc900 \ubc0f \uaddc\uc815\uc744 \uc900\uc218\ud558\ub3c4\ub85d \ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad11\uace0\uac00 \uc800\uc791\uad8c\ubc95\uc744 \uc704\ubc18\ud558\uac70\ub098 \ubd80\uc801\uc808\ud55c \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud558\uac70\ub098 \ud074\ub9ad \uc0ac\uae30\uc640 \uac19\uc740 \uc0ac\uae30 \ud589\uc704\uc5d0 \uc5f0\ub8e8\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0 \uc6b4\uc601\ud300\uc740 \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \uc720\uc9c0\ud558\uc5ec \uc548\uc804\ud558\uc9c0 \uc54a\uac70\ub098 \ubd80\uc801\uc808\ud55c \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud560 \ucc45\uc784\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ad-ops-the-most-important-job-youve-never-heard-of\">\uad11\uace0 \uc6b4\uc601: \uac00\uc7a5 \uc911\uc694\ud55c \uc9c1\uc5c5(\ub4e4\uc5b4\ubcf8 \uc801 \uc5c6\ub294)<\/h2>\n\n\n\n<p>\uad11\uace0 \uc6b4\uc601\uc758 \uc5ed\ud560\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/criterionglobal.com\/ko\/faq\/\">\ub514\uc9c0\ud138 \uad11\uace0<\/a> \uc5c5\uacc4\ub294 \uc810\uc810 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\uc81c \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud3ec\ud568\ud55c \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4, <a href=\"https:\/\/criterionglobal.com\/ko\/faq\/seo-\uac80\uc0c9-\uc5d4\uc9c4-\ucd5c\uc801\ud654\/\">\uac80\uc0c9 \uc5d4\uc9c4<\/a>, \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc \ub4f1\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0 \uc6b4\uc601\ud300\uc740 \ub2e4\uc591\ud55c \uad11\uace0 \uae30\uc220 \ub3c4\uad6c\uc640 \ud50c\ub7ab\ud3fc\uc744 \ub2a5\uc219\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uba70, \ub300\ub7c9\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc694\uc57d\ud558\uc790\uba74, \uad11\uace0 \uc6b4\uc601\uc740 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uad11\uace0 \ucea0\ud398\uc778\uc758 \uae30\uc220\uc801 \uce21\uba74\uc744 \uad00\ub9ac\ud558\uace0 \uc2e4\ud589\ud558\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uc0b0\uc5c5\uc758 \ud575\uc2ec \ubd84\uc57c\uc785\ub2c8\ub2e4. \uad11\uace0 \uc6b4\uc601\ud300\uc740 \uad11\uace0\uac00 \uc62c\ubc14\ub978 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc801\uc2dc\uc5d0 \uc62c\ubc14\ub974\uac8c \uc804\ub2ec\ub418\ub3c4\ub85d \ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more-behind-the-scenes-of-media\">\ubbf8\ub514\uc5b4\uc758 '\ube44\ud558\uc778\ub4dc \uc2a4\ud1a0\ub9ac'\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/h2>\n\n\n\n<p>\uc555\ub3c4\uc801\uc73c\ub85c \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \ubbf8\ub514\uc5b4 \uae30\ud68d \ubc0f \uad6c\ub9e4\uc758 \ub0b4\ubd80 \uc791\ub3d9 \ubc29\uc2dd\uacfc \ubcf4\uc774\uc9c0 \uc54a\ub294 \uc138\ubd80 \uc0ac\ud56d, \uc989 \ubbf8\ub514\uc5b4 \uc131\uacfc\uc5d0 \ucc28\uc774\ub97c \ub9cc\ub4dc\ub294 \uc138\ubd80 \uc0ac\ud56d\uc5d0 \ub300\ud574 \uad50\uc721\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc5ed\ub7c9\uc5d0 \uc8fc\ubaa9\ud569\ub2c8\ub2e4. \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30 <a href=\"https:\/\/criterionglobal.com\/ko\/expertise\/\">\ubbf8\ub514\uc5b4 \uc804\ubb38\uc131 <\/a>\ubc0f \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc0b4\ud3b4\ubcf4\uace0, \ub2e4\uc74c\uacfc \uac19\uc740 \uc778\uae30 \uc791\ud488\uc744 \uc0b4\ud3b4\ubcf4\uac70\ub098 <a href=\"https:\/\/criterionglobal.com\/ko\/\uc5f0\ub77d\ucc98\/\" data-type=\"page\" data-id=\"7746\">\ubb38\uc758\ud558\uae30<\/a> \ub97c \ud074\ub9ad\ud574 \ubbf8\ub514\uc5b4\ub97c \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc6b4\uc601\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc9c8\ubb38\ud558\uc138\uc694.<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/criterionglobal.com\/ko\/cases\/\uc720\ub8cc-\ubbf8\ub514\uc5b4-\ucee8\uc124\ud134\ud2b8-\ubc84\uc9c4-\ubcf4\uc57c\uc9c0\uc2a4-\ud3ec\ud2b8-\ub9c8\uc774\uc560\ubbf8\/\">\ucd9c\uc2dc \uc804\uc5d0\ub3c4 \uc720\ub8cc \ubbf8\ub514\uc5b4 \ucee8\uc124\ud134\ud2b8\uac00 \ud544\uc694\ud55c \uc774\uc720<\/a> (\uc0ac\ub840 \uc5f0\uad6c)<\/li>\n\n\n\n<li><a href=\"https:\/\/criterionglobal.com\/ko\/expertise\/\uc131\uc7a5-\ub9c8\ucf00\ud305-\ub300\ud589\uc0ac\/\">\"\uc131\uc7a5 \ub9c8\ucf00\ud305 \ub300\ud589\uc0ac\"\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a> - \ud544\uc694\ud55c\uac00\uc694?<\/li>\n\n\n\n<li><a href=\"https:\/\/criterionglobal.com\/ko\/\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\ub124\ud2b8\uc6cc\ud06c-\ubaa9\ub85d\/\">\ucd5c\uace0\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c<\/a> CPG \ub9c8\ucf00\ud305\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \ubc29\ubc95<\/li>\n\n\n\n<li><a href=\"https:\/\/criterionglobal.com\/ko\/media-services\/\ud654\uc774\ud2b8-\ub77c\ubca8-\ubbf8\ub514\uc5b4-\uad6c\ub9e4\/\">'\ud654\uc774\ud2b8 \ub77c\ubca8' \ubbf8\ub514\uc5b4 \uad6c\ub9e4\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/a> (\uadf8\ub9ac\uace0 \ub300\ud589\uc0ac\uc5d0 \ud544\uc694\ud55c \uc774\uc720)<\/li>\n\n\n\n<li><a href=\"https:\/\/criterionglobal.com\/ko\/media-services\/\uad11\uace0-\uc608\uc0b0-\ucc45\uc815-\ubc29\ubc95\/\">\uc720\ub8cc \ubbf8\ub514\uc5b4 \uc608\uc0b0 \ucc45\uc815 \ubc29\ubc95<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/criterionglobal.com\/ko\/cases\/\uae00\ub85c\ubc8c-\uc218\ucd9c-\ub9c8\ucf00\ud305-\uce98\ub9ac\ud3ec\ub2c8\uc544-\ud3ec\ub3c4\/\">\uae00\ub85c\ubc8c \uc218\ucd9c \ub9c8\ucf00\ud305<\/a> (\uc0ac\ub840 \uc5f0\uad6c)<\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/faq\/2212"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/types\/faq"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media?parent=2212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}