{"id":2240,"date":"2018-07-30T20:58:25","date_gmt":"2018-07-30T20:58:25","guid":{"rendered":"https:\/\/criterionglobal.com\/direct-response-campaign\/"},"modified":"2024-03-26T16:12:44","modified_gmt":"2024-03-26T20:12:44","slug":"direct-response-campaign","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/ko\/faq\/\uc9c1\uc811-\ub300\uc751-\ucea0\ud398\uc778\/","title":{"rendered":"\uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uacfc \ube0c\ub79c\ub529 \ucea0\ud398\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"<p><strong>\uad11\uace0 \uc138\uacc4\uc5d0\ub294 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uc8fc\uc694 \uc720\ud615\uc758 \ucea0\ud398\uc778\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-wpseopress-table-of-contents\"><h2>\ube0c\ub79c\ub529 \ub300 \uc9c1\uc811 \ubc18\uc751: \ucf58\ud150\uce20<\/h2><nav><ol><li><a href=\"#what-is-a-brand-campaign\">\ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? <\/a><\/li><li><a href=\"#what-is-a-direct-response-or-performance-campaign\">\uc9c1\uc811 \ubc18\uc751 \ub610\ub294 \uc131\uacfc \ucea0\ud398\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? <\/a><\/li><li><a href=\"#whats-are-the-differences-and-why-does-it-matter\">\ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694? <\/a><\/li><li><a href=\"#why-it-matters-and-when-to-use-which\">\uc911\uc694\ud55c \uc774\uc720\uc640 \uc0ac\uc6a9 \uc2dc\uae30<\/a><\/li><\/ol><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-brand-campaign\">\ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? <\/h2>\n\n\n\n<p><strong>\ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc774 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc18c\ube44\uc790\uc640 \uac10\uc131\uc801\uc778 \ucc28\uc6d0\uc5d0\uc11c \uc18c\ud1b5\ud558\ub294 \uac83\uc774\ub77c\uba74, \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \uc18c\ube44\uc790\uc758 \uc989\uac01\uc801\uc778 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uace0\uc548\ub41c \ucea0\ud398\uc778\uc785\ub2c8\ub2e4.<\/strong> \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc774 \ub2e4\ub985\ub2c8\ub2e4. <a href=\"https:\/\/criterionglobal.com\/ko\/media-services\/\ube0c\ub79c\ub4dc-\ub860\uce6d-\ucea0\ud398\uc778\/\" data-type=\"media-services\" data-id=\"8613\">\ube0c\ub79c\ub4dc \ub860\uce6d \ucea0\ud398\uc778<\/a>\ube0c\ub79c\ub4dc\uc758 \uc218\uba85\uacfc \uc7a5\uae30\uc801\uc778 \ud6a8\uacfc\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubc18\uba74 \ube0c\ub79c\ub4dc \ub860\uce6d\uc740 \uc2dc\uc7a5\uc5d0 \uc0c8\ub85c \uc9c4\uc785\ud558\ub294 \uae30\uc5c5\uc744 \uc704\ud55c \uac83\uc73c\ub85c, \uc790\uccb4\uc801\uc73c\ub85c \uc804\ubb38\ud654\ub41c <a href=\"https:\/\/criterionglobal.com\/ko\/expertise\/\">\uc804\ubb38 \uc9c0\uc2dd<\/a> \uc720\ub8cc \ubbf8\ub514\uc5b4 \uad00\uc810\uc5d0\uc11c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-direct-response-or-performance-campaign\">\uc9c1\uc811 \ubc18\uc751 \ub610\ub294 \uc131\uacfc \ucea0\ud398\uc778\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? <\/h2>\n\n\n\n<p><strong>\uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \uc2dc\uccad\uc790\ub098 \uccad\ucde8\uc790\uac00 \uad6c\ub9e4, \uc591\uc2dd \uc791\uc131, \uc804\ud654 \uac78\uae30 \ub4f1 \uc989\uac01\uc801\uc778 \ud589\ub3d9\uc744 \ucde8\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad11\uace0 \ucea0\ud398\uc778 \uc720\ud615\uc785\ub2c8\ub2e4.<\/strong> \uc774\ub97c \ub2e4\uc74c\uacfc \uac19\uc774 \ubd80\ub974\uae30\ub3c4 \ud569\ub2c8\ub2e4. <a href=\"https:\/\/criterionglobal.com\/ko\/media-services\/\ud37c\ud3ec\uba3c\uc2a4-\ub9c8\ucf00\ud305-\uc5d0\uc774\uc804\uc2dc\/\" data-type=\"media-services\" data-id=\"335\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778<\/a>\uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ub9e5\ub77d\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uad6c\ucd95\ubcf4\ub2e4\ub294 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \ub354 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uce21\uc815\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc628\ub77c\uc778\uc5d0\uc11c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc5d0\uc11c \uc790\uc8fc \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-are-the-differences-and-why-does-it-matter\">\ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00\uc694? <\/h2>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc5d0\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uac00\uc7a5 \ud070 \ucc28\uc774\uc810 \uc911 \ud558\ub098\ub294 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uace0\uac1d \ucc38\uc5ec\ub3c4 \ubc0f \uc815\uc11c\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \uc0dd\uc131\ub41c \ub9ac\ub4dc \uc218, \ud310\ub9e4 \uc218 \ub610\ub294 \uc804\ud658\ub2f9 \ube44\uc6a9\uacfc \uac19\uc740 \uc804\ud658\uc758 \uad00\uc810\uc5d0\uc11c \uce21\uc815\ub429\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc758 \ub610 \ub2e4\ub978 \uc8fc\uc694 \ucc28\uc774\uc810\uc740 \uc0ac\uc6a9\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uac10\uc131\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc640 \ub354 \uae4a\uc774 \uc18c\ud1b5\ud558\ub294 \ubc18\uba74, \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \ubcf4\ub2e4 \uc9c1\uc811\uc801\uc774\uace0 \uc124\ub4dd\ub825 \uc788\ub294 \uc5b4\uc870\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc790\ub3d9\ucc28 \ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc740 \uc6b4\uc804\uc758 \uc990\uac70\uc6c0\uacfc \ud0c1 \ud2b8\uc778 \ub3c4\ub85c\uc758 \uc790\uc720\ub85c\uc6c0\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ubc18\uba74, \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \uc790\ub3d9\ucc28\uc758 \uc2e4\uc6a9\uc801\uc778 \uae30\ub2a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \ud55c\uc815\ub41c \uae30\uac04 \ub3d9\uc548 \ud2b9\ubcc4 \ud560\uc778\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc758 \uc608\ub85c\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uc788\uc2b5\ub2c8\ub2e4, <a href=\"https:\/\/criterionglobal.com\/ko\/faq\/\ud074\ub9ad\/\" data-type=\"faq\" data-id=\"2219\">\ud074\ub9ad\ub2f9 \uc9c0\ubd88(PPC) \uad11\uace0<\/a> \ucea0\ud398\uc778 \ubc0f \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ucea0\ud398\uc778\uc740 '\uc9c0\uae08 \uad6c\ub9e4' \ub610\ub294 '\uc624\ub298 \uac00\uc785\ud558\uae30'\uc640 \uac19\uc740 \ud2b9\uc815 \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \uc0ac\uc6a9\ud558\uace0 \uc778\uc13c\ud2f0\ube0c \ub610\ub294 \ud560\uc778\uc744 \uc81c\uacf5\ud558\uc5ec \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-it-matters-and-when-to-use-which\">\uc911\uc694\ud55c \uc774\uc720\uc640 \uc0ac\uc6a9 \uc2dc\uae30<\/h2>\n\n\n\n<p>\uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \uad11\uace0\uc8fc\uc640 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\uac00 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uce21\uc815\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ud074\ub9ad\ub960, \uc804\ud658\uc728, \uc804\ud658\ub2f9 \ube44\uc6a9\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \ucd94\uc801\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc5ec ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacb0\ub860\uc801\uc73c\ub85c, \uc9c1\uc811 \ubc18\uc751 \ucea0\ud398\uc778\uc740 \uc804\ud658\uc744 \uc720\ub3c4\ud558\uace0 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uce21\uc815\ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\uc640 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\ub97c \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc811\uadfc \ubc29\uc2dd\uacfc \uc131\uacf5 \uce21\uc815 \uce21\uba74\uc5d0\uc11c \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc\ub294 \ub2e4\ub974\uc9c0\ub9cc, \ub450 \uac00\uc9c0 \uc720\ud615\uc758 \ucea0\ud398\uc778 \ubaa8\ub450 \uc885\ud569\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/faq\/2240"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/types\/faq"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media?parent=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}