{"id":6142,"date":"2019-07-15T14:47:02","date_gmt":"2019-07-15T14:47:02","guid":{"rendered":"https:\/\/criterionglobal.com\/?post_type=glossary_terms&#038;p=6142"},"modified":"2024-03-26T09:25:54","modified_gmt":"2024-03-26T13:25:54","slug":"ooh-out-of-home-media","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/ko\/faq\/\uc544\uc6c3-\uc624\ube0c-\ud648-\ubbf8\ub514\uc5b4\/","title":{"rendered":"OOH(\uc625\uc678\uad11\uace0) \ubbf8\ub514\uc5b4\ub780 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"<p><strong>O<\/strong>ut <strong>O<\/strong>f <strong>H<\/strong>OOH \uad11\uace0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c '\uc9d1' \ub610\ub294 '\uac07\ud78c' \uacf5\uac04 \ubc16\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uc2dc\uac01\uc801 \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \uc815\uc758\uc785\ub2c8\ub2e4. \uc885\uc885 OOH\ub85c \uc904\uc5ec\uc11c \ubd80\ub974\uae30\ub3c4 \ud558\uc9c0\ub9cc, \ud2b9\ubcc4\ud55c \uacbd\uc6b0\uac00 \uc544\ub2c8\ub77c\uba74 \uc808\ub300 'ooooooh'\ub85c \ubc1c\uc74c\ud558\uc9c0 \ub9c8\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OOH \ubbf8\ub514\uc5b4\uc5d0\ub294 \uc5b4\ub5a4 \uc885\ub958\uac00 \uc788\ub098\uc694?<\/h2>\n\n\n\n<ul>\n<li><strong>\uc57c\uc678,<\/strong> \uad11\uace0\ud310, \ud0a4\uc624\uc2a4\ud06c, \ubc84\uc2a4 \uc258\ud130, \uc57c\uc0dd \uac8c\uc2dc\ubb3c, \uc2a4\uce74\uc774\ub77c\uc774\ud305, \uae30\ucc28\ub098 \ubc84\uc2a4 \ub7a9\ud551, \ube44\ud589\uc120 \ub4f1\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac8c\ub9b4\ub77c OOH<\/strong>\uc2a4\ud2f0\ucee4 \ucea0\ud398\uc778, \ucee4\ud53c \ucef5 \uc2ac\ub9ac\ube0c, \ub4dc\ub77c\uc774\ud074\ub9ac\ub2dd \ubc31 \ub610\ub294 \uc5ec\uc804\ud788 \uc804\ubcf5\uc801\uc77c \uc218 \uc788\ub294 <a href=\"https:\/\/criterionglobal.com\/ko\/wild_posting_and_media_buying-make-brand-cool-not-get-sued\/\">\uc640\uc77c\ub4dc \ud3ec\uc2a4\ud305<\/a>.<\/li>\n\n\n\n<li><strong>\uc5c4\ubc00\ud788 \ub9d0\ud558\uba74 '\uc2e4\ub0b4'\uc5d0 \uc788\uc9c0\ub9cc \uc9d1 \ubc16\uc5d0 \uc788\ub294 \ubbf8\ub514\uc5b4<\/strong>\uc0ac\ubb34\uc2e4 \uac74\ubb3c \uc5d8\ub9ac\ubca0\uc774\ud130 \uc2a4\ud06c\ub9b0, \uacf5\ud56d \uad11\uace0\ud310, FBO \uc218\ud558\ubb3c \ucc3e\ub294 \uacf3 \uc124\uce58, \uc81c\ud2b8\uad50 \uc0ac\uc774\ub2c8\uc9c0 \ub4f1 \ub300\uc911\uad50\ud1b5 \uacf5\uac04\uc758 \uc2a4\ud06c\ub9b0 \ub610\ub294 \uc0ac\uc774\ub2c8\uc9c0.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">OOH\uc758 \uc7a5\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\uc720\uc77c\ud558\uac8c \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\ub294 '\uc804\ud1b5\uc801\uc778' \ubbf8\ub514\uc5b4<\/h3>\n\n\n\n<p>2019\ub144 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc625\uc678\uad11\uace0\ub294 '\uc804\ud1b5\uc801\uc778' \uad11\uace0\uc758 \uc720\uc77c\ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.marketingcharts.com\/featured-104785\">\uc131\uc7a5 \ud45c\uc2dc<\/a>\uc640 \uac19\uc740 \ub300\uccb4\ud560 \uc218 \uc5c6\ub294 \uc774\uc810\uc774 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n<ul>\n<li><strong>\uc601\ud5a5\ub825<\/strong><\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ub192\uc774\ub294 \ub2a5\ub825<\/strong><\/li>\n\n\n\n<li><strong>OOH\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \uae0d\uc815\uc801 \uc815\uc11c<\/strong> (\uc18c\ube44\uc790\uc758 571%\ub294 \uc625\uc678 \uad11\uace0\ub97c \uc2e0\ub8b0\ud558\uba70, \uc774\ub294 \ube44\uad50\uc801 \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4).<\/li>\n<\/ul>\n\n\n\n<p>OOH\ub294 \ub610\ud55c \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \ud1b5\ud569\ub418\uace0 \uc788\ub294 \ubd84\uc57c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \ub300\ud45c\uc801\uc778 \uc0ac\ub840\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.billboardinsider.com\/netflix-buys-32-regency-billboards-for-150-million\/\">\ub137\ud50c\ub9ad\uc2a4\uc758 \uc720\uba85\ud55c 2018\ub144 \uad6c\ub9e4<\/a> \ub9ac\uc820\uc2dc \ubbf8\ub514\uc5b4\uc758 LA \ubc0f \uc120\uc14b \uc2a4\ud2b8\ub9bd \uc778\ubca4\ud1a0\ub9ac\ub97c 1\uc5b5 4\ucc9c 5\ubc31\ub9cc \ub2ec\ub7ec\uc5d0 \uc778\uc218\ud588\ub294\ub370, \uc774\ub294 \ud604\uc9c0\ud654\ub41c \uc778\ubca4\ud1a0\ub9ac\ub97c \ub4a4\uc5ce\uace0 \ud55c\uc815\ub41c \uc778\ubca4\ud1a0\ub9ac\ub85c \uc778\ud574 \ube44\uc6a9\uc774 \uae09\uaca9\ud788 \uc0c1\uc2b9\ud558\ub294 \uacb0\uacfc\ub97c \ucd08\ub798\ud588\uc2b5\ub2c8\ub2e4. OOH \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud569\ud558\ub824\uba74 \ud1b5\ud569\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \ub192\uc740 \ube44\uc6a9\uc744 \ucc98\ub9ac\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc801 \uae30\ub3d9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud06c\ub9ac\ud14c\ub9ac\uc628 \uae00\ub85c\ubc8c\uc758 \ud601\uc2e0\uc801\uc778 \uc625\uc678 \ubbf8\ub514\uc5b4 \ud50c\ub798\ub2dd \uad6c\ub9e4\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc77d\uc5b4\ubcf4\uc138\uc694. <a href=\"https:\/\/criterionglobal.com\/ko\/wild_posting_and_media_buying-make-brand-cool-not-get-sued\/\">\uc640\uc77c\ub4dc \ud3ec\uc2a4\ud305<\/a>\uc758 \ud30c\uad34\uc801\uc778 \uc2dc\uc791\ubd80\ud130 \uc8fc\ub958 \ube0c\ub79c\ub4dc\uac00 \uc640\uc77c\ub4dc \ud3ec\uc2a4\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ubbf8\ub514\uc5b4\uc5d0 \uc5e3\uc9c0\uc640 OOH \ud6a8\uacfc\ub97c \ub354\ud558\ub294 \ubc29\ubc95\uae4c\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694. <a href=\"https:\/\/criterionglobal.com\/ko\/cases\/innovative-out-of-home-strategy\/\">\uc774 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ud655\uc778\ud558\uc138\uc694.<\/a><\/p>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\">\ucd94\ucc9c \uc77d\uae30:<\/h4>\n\n\n\n<ul>\n<li>\ud06c\ub9ac\ud2f0\uceec \uae00\ub85c\ubc8c | <a href=\"https:\/\/criterionglobal.com\/ko\/media-services\/out-of-home-and-outdoor-advertising\/\">\uc544\uc6c3 \uc624\ube0c \ud648 \ubc0f \uc625\uc678 \uad11\uace0\uc5d0 \uc131\uacf5\ud558\ub294 \ubc29\ubc95<\/a><\/li>\n\n\n\n<li>\ub9c8\ucf00\ud305 \ucc28\ud2b8 | <a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/out-of-home-228250\">\ubbf8\uad6d OOH \uad11\uace0 \ud68c\ubcf5\uc138 \uc9c0\uc18d<\/a><\/li>\n\n\n\n<li>Forbes | <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/02\/13\/what-ooh-ad-format-is-best-for-your-messaging-or-industry\/?sh=2be8d9be21c4\">\uadc0\uc0ac\uc758 \uba54\uc2dc\uc9c0 \ub610\ub294 \uc5c5\uacc4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c OOH \uad11\uace0 \ud615\uc2dd\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/a><\/li>\n\n\n\n<li>ANA | <a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/ii-2022-08-interview-quan-media-group\">OOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694?<\/a><\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/faq\/6142"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/types\/faq"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media?parent=6142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}