{"id":1922,"date":"2011-07-01T11:38:08","date_gmt":"2011-07-01T11:38:08","guid":{"rendered":"http:\/\/criterionglobal.wordpress.com\/?p=977"},"modified":"2024-02-20T00:03:28","modified_gmt":"2024-02-20T05:03:28","slug":"do-travel-advertisers-pay-the-highest-ad-rates-travel-ad-cpms","status":"publish","type":"post","link":"https:\/\/criterionglobal.com\/ko\/\uc5ec\ud589-\uad11\uace0\uc8fc\ub294-\uac00\uc7a5-\ub192\uc740-\uad11\uace0-\uc694\uc728\uc744-\uc9c0\ubd88\ud569\ub2c8\uae4c-\uc5ec\/","title":{"rendered":"\uc5ec\ud589 \uad11\uace0\uc8fc\uac00 \uac00\uc7a5 \ub192\uc740 \uad11\uace0 CPM\uc744 \uc9c0\ubd88\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"

\uc5bc\ub9c8 \uc804, \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uad11\uace0\uc8fc\uac00 \uc9c0\ubd88\ud558\ub294 \ud3c9\uade0 CPM\uc5d0 \ub300\ud55c \uc5f0\uad6c \uacb0\uacfc\ub97c \uacf5\uc720\ud55c \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud765\ubbf8\ub86d\uac8c\ub3c4 \uc5ec\ud589 \uad11\uace0\uc758 CPM\uc774 \uac00\uc7a5 \ub192\uc558\uc73c\uba70, \uc0c8\ub85c\uc6b4 \uc99d\uac70\uc5d0 \ub530\ub974\uba74 \uc5ec\ud589 \uad11\uace0\uc8fc\ub4e4\uc740 \uc0ac\uc6a9\uc790 \uc81c\uc791 \ucf58\ud150\uce20[\uc77d\uae30: \ud56d\uc0c1 \uc804\ubb38\uc801\uc778\/\ud504\ub9ac\ubbf8\uc5c4\/\ube0c\ub79c\ub4dc \uce5c\ud654\uc801\uc778 \ucf58\ud150\uce20\ub294 \uc544\ub2d8]\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc5d0 \uad11\uace0\ud558\uae30 \uc704\ud574\uc11c\ub77c\ub3c4 \uc5ec\uc804\ud788 \ud504\ub9ac\ubbf8\uc5c4\uc744 \uc9c0\ubd88\ud560 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ud589 \uad11\uace0 CPM: \ub370\uc774\ud130<\/h2>\n

\ub2e4\uc591\ud55c \ubc84\ud2f0\uceec \uce74\ud14c\uace0\ub9ac\uc758 \uad11\uace0\uc8fc\ub4e4\uc774 \uc9c0\ubd88\ud558\ub294 \ud3c9\uade0 CPM\uc744 \ubd84\uc11d\ud55c \uc5f0\uad6c \uacb0\uacfc\uac00 \ubc1c\ud45c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. 85\uc5b5 \uac1c\uc758 \uc774\ubbf8\uc9c0 \uae30\ubc18 \uad11\uace0\ub97c \uc0dd\uc131\ud558\ub294 \uc5ec\ud589 \uc5c5\uacc4\ub294 \uad11\uace0 \ub178\ucd9c \uc218<\/a> \uc5ec\ud589 \uad11\uace0\ub294 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uce74\ud14c\uace0\ub9ac\uc778 \ub3d9\uc2dc\uc5d0 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc640 \uc8fc\uc694 \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uc548\uc815\uc801\uc778 \uad11\uace0 \uc218\uc775\uc6d0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub2f9\uc5f0\ud788 \uc5ec\ud589 \uad11\uace0\uc758 \ud3c9\uade0 CPM\uc774 $19.89\ub85c \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774 \uc5f0\uad6c\uc758 \ub370\uc774\ud130 \uc138\ud2b8\ub294 Adify\uac00 \uc81c\uacf5\ud558\ub294 \uc57d 12,000\uac1c\uc758 \uc911\uac04 \ud2b8\ub798\ud53d \uc0ac\uc774\ud2b8(\uc6d4\uac04 \ub178\ucd9c \uc218 \uc57d 100\ub9cc \uac74 \ubbf8\ub9cc)\ub97c \uc218\uc9d1\ud55c \uac83\uc73c\ub85c, \uc77c\ubc18\uc801\uc73c\ub85c \ud2b8\ub798\ud53d\uc774 \ub9ce\uace0 \ud2f0\ucf13 \uc218\uac00 \ub9ce\uc740 \ubcf8\uaca9\uc801\uc778 \ucea0\ud398\uc778\uc5d0 \uc9c0\ubd88\ud558\ub294 \ud3c9\uade0 CPM\uc744 \uc81c\ub300\ub85c \ubc18\uc601\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ubbf8\ub514\uc5b4<\/a> \ucd9c\ucc98. \uadf8\ub798\ub3c4 \uc870\uc0ac \uacb0\uacfc\ub294 \ud0c0\ub2f9\ud574 \ubcf4\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc790\ub3d9\ucc28, \uae30\uc220, \uc5ec\ud589\uacfc \uac19\uc740 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ubd84\uc57c\uc5d0\uc11c\ub294 \ub354 \ub9ce\uc740 \uc790\uaca9\uc744 \uac16\ucd98 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\ub418\ub294 \uace0\uac00 \ud488\ubaa9\uc774 \uc788\ub294 \uce74\ud14c\uace0\ub9ac\ub294 \uad11\uace0\uc5d0 \ud504\ub9ac\ubbf8\uc5c4\uc744 \uc9c0\ubd88\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uc5ec\ud589 \uad11\uace0 \ube44\uc6a9\uc744 \ub192\uc774\ub294 \uc694\uc778<\/h2>\n

\uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ub4b7\ubc1b\uce68\ud558\ub294 \ub370\uc774\ud130\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc6cc\ub4dc\uc2a4\ud2b8\ub9bc<\/a>\u00a0\uc5ec\ud589 \ubc0f \uad00\uad11 \uad11\uace0 \uc9c0\ucd9c\uc744 Google\uc758 \uc138 \ubc88\uc9f8\ub85c \uc218\uc775\uc131\uc774 \ub192\uc740<\/em> \uce74\ud14c\uace0\ub9ac\uc758 \uad11\uace0\uc8fc\ub85c, \uad6c\uae00\uc5d0\uc11c\ub9cc 1\uc870 4,000\uc5b5 \ub2ec\ub7ec\uc758 \uad11\uace0 \uc218\uc775\uc744 \uc62c\ub838\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \ud0a4\uc6cc\ub4dc\ub294? \ub274\uc695 \ud638\ud154, \uac70\uc758 $7.50\ub2ec\ub7ec CPC<\/a> 2011\ub144\uc73c\ub85c \uac70\uc2ac\ub7ec \uc62c\ub77c\uac11\ub2c8\ub2e4.<\/p>\n

\uacf5\uaca9\uc801\uc778 \ud0c0\uac9f\ud305\uacfc \ud568\uaed8 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \uc804\ub7b5\uc774 \uc5c6\ub2e4\uba74, \uc5ec\ud589 \uad11\uace0\uc8fc\ub294 \uc140\ud504 \uc11c\ube44\uc2a4 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ube68\ub9ac \uc9c0\ucd9c\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ud50c\ub7ab\ud3fc\uc758 \ud76c\uc0dd\uc591\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><\/blockquote>\n

\uc5ec\ud589 \uc5c5\uacc4\uc5d0\uc11c OTA\uc758 \uc9c0\ubc30\ub825\uc740 \uc5ec\ud589 \uad11\uace0 CPM\uc744 \ubd80\ud480\ub9ac\ub294 \ub9c9\ub300\ud55c \ube44\uc6a9 \uc694\uc778\uc785\ub2c8\ub2e4. \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uad11\uace0\ub294 OTA\uc758 #1\uc774\uba70, \ud2c0\ub9bc\uc5c6\uc774 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ub9cc<\/em> \ube44\uc6a9. \ud638\ud154, \ud56d\uacf5\uc0ac, \ud06c\ub8e8\uc988 \ubc0f \ub80c\ud130\uce74 \ube0c\ub79c\ub4dc\ub294 \uc2dc\uc124 \uc720\uc9c0\ubcf4\uc218, \uc778\uac74\ube44, \uc0c1\ud488 \uac00\uaca9, \uac10\uac00\uc0c1\uac01\ube44 \ub4f1 \ub9c9\ub300\ud55c \ucd08\uae30 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc6cc\ub4dc\uc2a4\ud2b8\ub9bc \ubd84\uc11d\uc5d0 \uc778\uc6a9\ub41c \uc0c1\uc704 5\uac1c \uad11\uace0\uc8fc \uc911 4\uac1c\uac00 OTA\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\uc7a5\uc758 \ube44\ub300\uce6d\uc131\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4. CPM<\/a> \ud638\ud154, \ud56d\uacf5\uc0ac, \ud06c\ub8e8\uc988, \ub80c\ud130\uce74 \ube0c\ub79c\ub4dc\uc640 \uac19\uc740 \uc9c1\uc811 \uc5ec\ud589 \uad11\uace0\uc8fc\ub97c \uc704\ud55c CPA \uae30\uc900\uc785\ub2c8\ub2e4.<\/p>\n

MyCube <\/a>\uc5d0\uc11c \uc778\uad6c \ud1b5\uacc4\ubcc4\ub85c \uc870\uc0ac\ud55c Facebook\uc5d0\uc11c \uc9c0\ubd88\ud55c CPM\uacfc \ub3d9\uc601\uc0c1 \uc8fc\uc81c\ubcc4\ub85c \ubd84\ub958\ud55c YouTube\uc5d0\uc11c \uc9c0\ubd88\ud55c CPM\uc744 \uc9d1\uacc4\ud588\uc2b5\ub2c8\ub2e4. YouTube\uc5d0\uc11c\ub294 \uc5ec\ud589 \ub3d9\uc601\uc0c1\uc758 CPM\uc774 \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\ub204\uac00 \uc774\uae38\uae4c\uc694?<\/h2>\n

\ud398\uc774\uc2a4\ubd81\uacfc \uc720\ud29c\ube0c\ub294 \uc0ac\uc6a9\uc790\uc758 \ucf58\ud150\uce20\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc218\uc775\ud654\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

\ub204\uac00 \uc9c0\ub098\uc694? \uc544\ub9c8\ub3c4\uc694, \uc5ec\ud589 \ube0c\ub79c\ub4dc<\/a> \uc54c\ub798\uc2a4\uce74 \ud06c\ub8e8\uc988 \uc5ec\ud589 \ub3d9\uc601\uc0c1\uc5d0 \uc778\uc811\ud55c \uad11\uace0\ub97c \ucc3e\ub294 \uc5ec\ud589 \uad11\uace0\uc8fc\ub4e4, \uc989 \ub192\uc740 \uc5ec\ud589 \uad11\uace0 CPM\uc744 \uc9c0\ubd88\ud558\ub294 \uc5ec\ud589 \uad11\uace0\uc8fc\ub4e4\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud55c \uc804\ub7b5\uacfc \uacf5\uaca9\uc801\uc778 \ud0c0\uac9f\ud305\uc774 \uc5c6\ub2e4\uba74, \uc5ec\ud589 \uad11\uace0\uc8fc\ub294 \uc140\ud504 \uc11c\ube44\uc2a4 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ube68\ub9ac \uc9c0\ucd9c\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ud50c\ub7ab\ud3fc\uc758 \ud76c\uc0dd\uc591\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc5f0\uad6c\ub294 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \ub300\ubcc0\ud558\ub294 \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ub300\ud589\uc0ac\uc640 \ud611\ub825\ud560 \uacbd\uc6b0, \ud2b9\uc815 \uac8c\uc7ac \uc704\uce58\uc5d0 \ub300\ud574 \uc9c0\ubd88\ud574\uc57c \ud558\ub294 \uae08\uc561\uc5d0 \ub300\ud55c \uce74\ud14c\uace0\ub9ac \uc911\ub9bd\uc801\uc778 \ud3c9\uac00\ub97c \ubc14\ud0d5\uc73c\ub85c \ud611\uc0c1\uc5d0 \uc784\ud560 \uc218 \uc788\ub2e4\ub294 \uc774\uc810\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\ub9ac\uc628 \uae00\ub85c\ubc8c\uc740 \uae00\ub85c\ubc8c \uc5ec\ud589 \ubc0f \uc219\ubc15 \ube0c\ub79c\ub4dc\ub97c \uc704\ud574 \ud604\uba85\ud55c \ubc29\ubc95\uc73c\ub85c ROI\ub294 \ub192\uc774\uace0 \uc5ec\ud589 \uad11\uace0 CPM\uc740 \ub0ae\ucd94\ub294 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc0ac\ub840 \uc5f0\uad6c\ub098 \uc608\uc0b0 \ub0ad\ube44 \uc5c6\uc774 Facebook \ubc0f YouTube\uc5d0 \uad11\uace0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc774 \uc788\ub294 \uacbd\uc6b0 \ub2e4\uc74c \uc5f0\ub77d\ucc98\ub85c \ubb38\uc758\ud558\uc138\uc694. hello@criterion.criterionglobal.com<\/a>\ub97c \ubc29\ubb38\ud558\uac70\ub098 \uae30\uc900 \uae00\ub85c\ubc8c<\/a> \ub97c \ud074\ub9ad\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"

A while back, we shared studies on average CPMs paid by various categories of advertisers. Interestingly, travel ad CPMs were the highest, and new evidence suggests travel advertisers may still pay a premium – even to\u00a0advertise on social platforms which profit from user-generated [read: not always professional\/premium\/brand-friendly] content. Travel Ad CPMs: The Data A study […]<\/p>","protected":false},"author":2,"featured_media":1987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Do Travel Advertisers Pay the Highest Ad Rates? The Truth About Travel Ad CPMs","_seopress_titles_desc":"A while back, we shared a study indicating that travel advertisers paid the most for online ads. To date, travel ad CPMs are still the highest.","_seopress_robots_index":"","footnotes":""},"categories":[3317,3316,28],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/posts\/1922"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/comments?post=1922"}],"version-history":[{"count":0,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/posts\/1922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media\/1987"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/tags?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}