{"id":566,"date":"2009-05-06T07:43:26","date_gmt":"2009-05-06T07:43:26","guid":{"rendered":"http:\/\/criterionglobal.wordpress.com\/?p=566"},"modified":"2024-01-12T09:10:17","modified_gmt":"2024-01-12T14:10:17","slug":"evolution-of-media-buying-segmentation-strategy","status":"publish","type":"post","link":"https:\/\/criterionglobal.com\/ko\/\ubbf8\ub514\uc5b4-\uad6c\ub9e4-\uc138\ubd84\ud654-\uc804\ub7b5\uc758-\uc9c4\ud654\/","title":{"rendered":"\ubbf8\ub514\uc5b4 \uad6c\ub9e4 \uc804\ub7b5\uc5d0\uc11c \uc138\ubd84\ud654\uc758 \ud544\uc694\uc131"},"content":{"rendered":"<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\uc18c\ube44\uc790\uc640 \ube0c\ub79c\ub4dc \uae30\uc5ec\uc790 \uc0ac\uc774\uc758 \uacbd\uacc4\uac00 \ubaa8\ud638\ud574\uc9c0\uba74\uc11c \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\ub85c\ubd80\ud130 \ub9c8\ucf00\ud305 \ubc0f \uc81c\ud488 \uac1c\ubc1c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub4f1 \ub9c8\ucf00\ud305\uc740 \ub354\uc6b1 \ub2e4\ubc29\ud5a5\uc801\uc774\uace0 \ub300\ud654\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ube0c\ub79c\ub4dc\uac00 \uc804\uccb4 \ub9e4\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uba74\uc11c \uc18c\ube44\uc790 \uac1c\uac1c\uc778\uc744 \uc5bc\ub9c8\ub098 \uc138\ubc00\ud558\uac8c \uc138\ubd84\ud654\ud558\uac70\ub098 \uadf8\uc5d0 \ub9de\uac8c \uc870\uc815\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<p>\uc785\uc18c\uc2a4 \uba58\ub378\uc2a8 \uc5f0\uad6c, \"<a href=\"https:\/\/is.vsfs.cz\/el\/6410\/leto2016\/NA_CMM\/um\/10_CMM_A_Guide_to_getting_the_best_out_of_your_Segmentation_Analyses.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uc138\ubd84\ud654 \ubd84\uc11d\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uac00\uc774\ub4dc<\/a>\"\ub294 \"\uc720\ub9dd\ud55c \ud0c0\uac9f \uc2dc\uc7a5\uc744 \uc2dd\ubcc4\ud558\uace0 \ud504\ub85c\ud30c\uc77c\ub9c1\ud558\uc5ec \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d\" \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \uc138\ubd84\ud654 \uc804\ub7b5\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc138\ubd84\ud654\ub294 \ud2b9\uc815 \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8 \ub0b4\uc5d0\uc11c \ud310\ub9e4\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \ud0c0\uac9f\uc744 \uc881\ud788\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 1960\ub144\ub300\uc5d0 \uc0ac\uc6a9\ub41c \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ud0c0\uac9f\ud305(\uc608: \uace0\uc18c\ub4dd \uc5ec\uc131, 20~25\uc138 \ub0a8\uc131 \ub4f1)\uc5d0\uc11c \ubc1c\uc804\ud558\uc5ec \uc2ec\ub9ac\ud559\uc801 \ud0c0\uac9f\ud305\uc73c\ub85c \ubc1c\uc804\ud588\uace0, \uc774\ud6c4 \uc624\ub298\ub0a0\uc758 \ud589\ub3d9 \uae30\ubc18 \ub098\ub178 \ud0c0\uac9f\ud305\uc73c\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc591\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\ub97c \uad11\ubc94\uc704\ud55c \uce74\ud14c\uace0\ub9ac\ub85c \ubd84\ub958\ud558\ub294 \uc138\ubd84\ud654\ub294 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uac1c\ubcc4 \uc18c\ube44\uc790\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0b5\ub2c8\ub2e4. \uadf8\uc758 <a href=\"http:\/\/darmano.typepad.com\/files\/the_collective.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\ubc31\uc11c<\/a> \"\uc9d1\ub2e8\uc774 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc774\ub2e4\"\ub77c\ub294 \uc800\uc11c\uc5d0\uc11c \ub370\uc774\ube44\ub4dc \uc544\ub974\ub9c8\ub178\ub294 \uc18c\ube44\uc790 \ubc0f \uae30\ud0c0 '\ud2c8\uc0c8 \uc2dc\uc7a5'\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uace0, \ubc30\uc6b0\uace0, \ubd84\uc11d\ud558\uba74 \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\ub784\ud504 \ub85c\ub80c\uc740 \uc138\ubd84\ud654\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \ud6fc\uc190\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \ub2e4\uc591\ud55c \uace0\uac1d\uce35\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0ac\ud68c\uacbd\uc81c\uc801 \ubc30\uacbd\uc744 \uac00\uc9c4 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \uc81c\uacf5\ud558\uba70, \ud504\ub9ac\ubbf8\uc5c4 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ud37c\ud50c \ub77c\ubca8\uacfc \ud6e8\uc52c \uc800\ub834\ud55c \uac00\uaca9\ub300\uc758 \ucc55\uc2a4 \uc81c\ud488\uc744 \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub784\ud504 \ub85c\ub80c\uc758 ROI, \uc989 '\uc778\uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uc218\uc775\ub960'\uc740 \uace0\uac1d\uc758 \uace0\ubbfc\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \ud589\ub3d9\uc73c\ub85c \uc62e\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\ubcf8\uc801\uc73c\ub85c '\uc778\uc0ac\uc774\ud2b8 \uc218\uc775\ub960'\uc740 \uc774\ub7ec\ud55c \ub2e8\uacc4\ub97c \uc2e4\ud589\ud568\uc73c\ub85c\uc368 \uc81c\ud488\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uc0ac\ub78c\uc758 \uc758\uacac\uc744 \uc2e4\ucc9c\uc5d0 \uc62e\uae30\ub294 \ud559\uc2b5 \uace1\uc120\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4. ROI\uc758 \ubb38\uc81c\uc810\uc740 \"\uc5b4\ub5a4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub3c4 \ube5b\uc744 \ubcf4\uae30 \uc804\uc5d0 \uc8fd\uc77c \uc218 \uc788\ub2e4\"\ub294 \uc810\uacfc \uac1c\ubcc4 \uc18c\ube44\uc790\uc5d0 \ub9de\uac8c \ub9c8\ucf00\ud305\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc5c6\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc5b4\ub290 \uc815\ub3c4 \uacf5\uac10\ub300\uac00 \ud615\uc131\ub418\uc5b4\uc57c \ud558\uc9c0 \uc54a\uc744\uae4c\uc694?<\/p>\n\n\n\n<p>\uc774\ub97c \uc5fc\ub450\uc5d0 \ub450\uace0 \uc138\ubd84\ud654\ub294 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8 \uc218\uc775\ub960 \uac1c\ub150\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc911\uac04\uac12 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uc0c1\uc758 \ud3c9\uade0\uc801\uc778 \uc18c\ube44\uc790\uc758 \ub370\uc774\ud130\ub97c \ucde8\ud569\ud558\uace0 \uc774\ub97c \ud1b5\ud574 \uc758\uacac\uc744 \ub3c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc138\ubd84\ud654\ub294 \uc5ec\uae30\uc11c \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00 \ud2b9\uc815 \uc2dc\uc7a5 \ubd80\ubb38\uc744 \uc815\ud655\ud788 \ucc3e\uc544\ub0c5\ub2c8\ub2e4. \uc774\ub97c \ud2c8\uc0c8 \uace0\uac1d\uc744 \ubaa8\uc73c\uace0 \uc2e4\uc81c\ub85c \uadf8\ub4e4\uc758 \uc758\uacac\uc744 \ub4e3\ub294\ub2e4\ub294 \uc544\ub974\ub9c8\ub178\uc758 \uac1c\ub150\uacfc \uacb0\ud569\ud558\uba74, \uc911\uac04\uac12 \ub370\uc774\ud130\uc758 \uc5c9\ub9dd\uc778 \uc870\ud569\uacfc \uc704\uc6d0\ud68c\ubcc4 \ub9c8\ucf00\ud305\uc758 \uc2e4\ud328\uc5d0\uc11c \uc644\uc804\ud788 \ubc97\uc5b4\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc8fc\uc694 \uc2dc\uc7a5 \ubd80\ubb38\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uace0, \ud559\uc2b5\ud558\uace0, \ubd84\uc11d\ud558\uba74 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uc640 \uc81c\ud488\uc758 \uac1c\ubcc4 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uad00\ub828\uc131\uc744 \ub192\uc774\uace0, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\uba70, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uc5d0 \ud0c4\ub825\uc131\uc744 \ub354\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc8fc\uc694 \uc2dc\uc7a5 \ubd80\ubb38\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uace0, \ud559\uc2b5\ud558\uace0, \ubd84\uc11d\ud558\uba74 \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\uc640 \uc81c\ud488\uc758 \uac1c\ubcc4 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uad00\ub828\uc131\uc744 \ub192\uc774\uace0, \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud558\uba70, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uc5d0 \ud0c4\ub825\uc131\uc744 \ub354\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>","protected":false},"author":2,"featured_media":1975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The Necessity of Media Buying Segmentation Strategy","_seopress_titles_desc":"Smart media buying segmentation strategy yields specificity and efficiency to boost engagement and build brand loyalty. Here&#039;s why you need it.","_seopress_robots_index":"","footnotes":""},"categories":[3317,28],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/posts\/566"}],"collection":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":0,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media\/1975"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/criterionglobal.com\/ko\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}