# Criterion Global > International marketing and consulting agency. Global media buying, market entry strategy, and cross-border campaign management. Other language editions of this file are available at //llms.txt (es, de, fr, it, ja, ko). ## Pages - [Home](https://criterionglobal.com): International media buying agency and in-house paid media partner. Growth for the New Global Economy(SM). - [Contact](https://criterionglobal.com/contact): Connect with Criterion Global in New York, Miami, London, Zürich, Singapore, and Tokyo to grow your brand worldwide. - [Expertise](https://criterionglobal.com/expertise): Discover Criterion Global’s expertise in international media planning, buying, and digital strategy — driving measurable, scalable global brand growth. - [Vendors](https://criterionglobal.com/vendors): Vendor and partner resources for Criterion Global's media, tech, and data supply chain. Information for current partners and prospective media vendors. - [Insights](https://criterionglobal.com/insights): Explore global media insights, trends, and thought leadership from Criterion Global’s international advertising experts. - [Paid Media Services](https://criterionglobal.com/media-services): Discover Criterion Global’s full suite of media planning, buying, digital strategy, and MarTech consulting services. - [Case Studies](https://criterionglobal.com/cases): Explore real-world success stories showcasing Criterion Global’s measurable, data-driven advertising and global media expertise. - [Careers](https://criterionglobal.com/careers): Join our global media buying team. We're looking for talented professionals in paid media, international markets, and digital marketing. - [FAQ](https://criterionglobal.com/faq): A quintessential index of key terminology, formulae, and digital advertising concepts for CMOs and seasoned marketing professionals. Find answers to frequently… - [Legal](https://criterionglobal.com/legal): Important legal information, terms of service, privacy policy, and compliance details for our digital marketing services. Read our legal documents and policies. ## Insights - [Zero-Click Search Broke Performance Media. Here's What Replaces It.](https://criterionglobal.com/insights/zero-click-search-performance-media-shift): Zero-click hit 60% of Google queries, AI summaries cut clicks to 8%, and bot contamination reaches 25% on premium financial media. The new performance stack. - [The Operational Alpha Hiding in Multibrand Media Plans](https://criterionglobal.com/insights/operational-alpha-multibrand-media-plans): In most multibrand portfolios, each brand builds its media plan in isolation and the portfolio is never the unit of analysis. The operational alpha gap runs 12… - [SaaS Advertising: The B2C2B Shift Rewriting the B2B Media Plan](https://criterionglobal.com/insights/saas-advertising): A click on "SaaS advertising" now costs as much as the customer it acquires. We unpack B2C2B and why consumer-scale media is the new efficiency play for… - [Wild Posting: How NOT to Get Sued*](https://criterionglobal.com/insights/wild-posting-media-buying-how-not-to-get-fined): Wild posting - with its subversive, punk roots - is now a mainstream out of home media buying tactic. Here's how to make your brand cool -- and not get sued - [35 Essential Mexico Advertising Resources for the International Marketer](https://criterionglobal.com/insights/35-essential-mexico-advertising-resources-for-the-international-marketer): 35 Essential Mexico Advertising Resources for the International Marketer: from Economic Data to Cultural Insights to Ad Research. - [Ambush Marketing: A Marketer's Playbook for the 2026 World Cup](https://criterionglobal.com/insights/world-cup-ambush-marketing): Ambush marketing is a positioning play, not a cost workaround. When to run it for the 2026 World Cup, and how to amplify the rejection when FIFA pushes back. - [Brand Lift Studies in a Post-AI World: A Critical Buyer's Guide](https://criterionglobal.com/insights/brand-lift-study-marketing-roi-insights): AI-slop made brand equity the real battleground, and brand lift studies cannot measure it. A critical buyer's guide to what actually works. - [Shorten the Supply Chain: The Case for Programmatic Direct Deals](https://criterionglobal.com/insights/programmatic-direct-deal-beginners-guide): Stop auditing your supply chain. Shorten it. The case for programmatic direct deals as the cleanest, most accountable path in modern media buying. - [IPO Readiness: Aligning Data-Driven Strategies for Market Success](https://criterionglobal.com/insights/cmos-and-ipo-readiness-why-going-global-is-a-key-milestone): Explore why global growth is essential for IPO-bound CMOs to boost valuation, attract investors, and ensure long-term success. - [Online to Offline Advertising Attribution: 2025 Data + Takeaways](https://criterionglobal.com/insights/online-to-offline-advertising-attribution-2025-data-takeaways): Online to offline advertising paves the path to digital transformation’s last frontier, with new 2025 online to offline proof of measurable, in-store outcomes… - [The Secret to Holiday Ads: The Ultimate Guide for Advertisers & CMOs](https://criterionglobal.com/insights/the-secret-to-holiday-ads-the-ultimate-guide-for-advertisers-cmos): How do brands consistently score with holiday ads? Unlock proven strategies for CMOs and advertisers that take your brand to the next level this season... - [Media Buyer or Media Buying Agency: How to Pick?](https://criterionglobal.com/insights/media-buyer-vs-media-buying-agency-how-to-choose): Learn the benefits + key differences between hiring a media buyer vs. a media buying agency. Discover the right choice for your business needs. - [How to Grow in Digital Era: The Role of Digital in Media Economics](https://criterionglobal.com/insights/role-of-digital-in-media-economics): A mid-year, macro analysis of the international market for digital media planning and considerations for integrating online and offline. - [What’s a ‘Follower’ Worth? Organic vs Paid Social Strategies](https://criterionglobal.com/insights/organic-vs-paid-social-strategies): Organic vs Paid Social Strategies - For better or worse, social metrics weigh heavily on determinations of a campaign's success or failure. - [Why Do Travel Advertisers Pay The Highest Ad CPMs?](https://criterionglobal.com/insights/why-do-travel-advertisers-pay-the-highest-ad-rates-travel-ad-cpms): A while back, we shared a study indicating that travel advertisers paid the most for online ads. To date, travel ad CPMs are still the highest. - [B2B vs. B2C Marketing: Key Differences Explained](https://criterionglobal.com/insights/b2b-vs-b2c-marketing-key-differences) - [Trade Marketing: 5 Mistakes To Avoid (With Case Studies)](https://criterionglobal.com/insights/5-mistakes-a-trade-marketing-director-should-avoid): Dissecting 5 Common Global Trade Marketing Mistakes, with Trade Marketing Case Study Examples for Each - [Top Retail Media Networks in 2025 + Core Ad Types](https://criterionglobal.com/insights/list-of-retail-media-networks): A helpful 2024 index list of retail media networks, core retail media ad types + performance benchmarks. - [10 Tips for Surviving World Travel Market at ExCeL London](https://criterionglobal.com/insights/10-tips-for-surviving-world-travel-market): In the spirit of helping you secure your goal contracts with your sanity intact, here's our top tips for navigating the post-Covid World Travel Market London. - [The Need for Segmentation in Media Buying Strategy](https://criterionglobal.com/insights/evolution-of-media-buying-segmentation-strategy): Smart media buying segmentation strategy yields specificity and efficiency to boost engagement and build brand loyalty. Here's why you need it. - [Online Arabic Content Lags in Comparison to Boom in Users](https://criterionglobal.com/insights/arabic-content-gap): The Arab audience is ranked the 8th biggest Internet audience, yet a huge disparity exists between the pop. of MENA users vs online Arabic content available. ## Case Studies - [Barbie® Marketing Campaign Case Study: How Mattel Built a 488x ROI](https://criterionglobal.com/cases/barbie-paid-media-specialist): How Criterion Global's paid media strategy for Barbie® and the "I Can Be…™" campaign delivered a 488x ROI on Mattel's $240M investment. Full case study. - [Brookfield Private Equity: The Attention-First PE Media Playbook](https://criterionglobal.com/cases/brookfield-private-equity): How we helped Brookfield Private Equity lift institutional brand consideration +15.5 pts using contextual advertising and attention-first media. 2x award… - [Budgeting For Advertising: The Amazon Hack](https://criterionglobal.com/cases/budgeting-for-advertising-paid-media-amazon-ad-spender-case-study): How would you spend $16.9B? How Amazon, the world's largest advertiser ad spender improved paid media budgeting for advertising (case study) - [Paid Media Consultants for Virgin Voyages + PortMiami](https://criterionglobal.com/cases/paid-media-consultants-virgin-voyages-portmiami): Go Behind The $150M USD Deal: How Paid Media Consultants Put Virgin Voyages at the Center of the World's Largest Passenger Cruise Terminal. - [AETHER Apparel: How to Grow a Quiet Luxury Brand? Luxury Tactics 2.0](https://criterionglobal.com/cases/aether-apparel-quiet-luxury-quiet-brand-signals-rethinking-luxury-tactics): Paid Media Case Study on Quiet Luxury vs. "Louder" Luxury: How AETHER Apparel Grew While Flouting Luxury Tactics - [How Hallmark Wins At Holiday Marketing Campaigns: Exclusive Look](https://criterionglobal.com/cases/how-hallmark-wins-at-holiday-marketing-campaigns): How Hallmark’s Holiday Marketing Campaigns Captivate Millions: Award-Winning Case Reframing the Heart and Science of “Awareness Consideration Conversion” - [Luxury Travel Marketing: Belmond's $0 to $3.2 Billion Trip](https://criterionglobal.com/cases/luxury-travel-marketing-for-belmond): Case Study: How luxury travel marketing helped Belmond re-grow RevPAR and added +1.34B in brand equity across their iconic portfolio, for a $3.2B sale to LVMH - [Destination Marketing To High Net Worth (HNWI) Guests](https://criterionglobal.com/cases/high-net-worth-marketing-tourism-marketing-agency): How high net worth marketing helped a destination marketing organization grow revenue +35% - with Criterion Global as tourism marketing agency. - [Global Expansion for GoDaddy, The World’s #1 Domain Registrar](https://criterionglobal.com/cases/global-expansion-advertising-for-godaddy): Case Study: How global expansion advertising fueled GoDaddy's growth. From global expansion campaigns, the firm's post-IPO value has grown over 3X. - [Increasing Hotel Revenue Through Site Direct Hotel Bookings](https://criterionglobal.com/cases/increasing-revenue-through-site-direct-bookings): Increasing revenue through site direct bookings with innovative international media buying for a global extended stay hotel brand - [The Beauty Brand Launch Campaign: A How-To](https://criterionglobal.com/cases/beauty-brand-launch-campaign-a-how-to): Guerlain Case Study + 2026 Insights On Disrupting The Beauty Brand Launch Campaign "Formula”, In An Era of DTC and Celebrity Beauty Brands. - [Marketing Luxury Rail Travel to a New Generation](https://criterionglobal.com/cases/marketing-luxury-rail-travel-to-a-new-generation): Travel Ads Are All About ROAS. But Belmond's Advertising Effectiveness Case Study Shows How + Why Brand Marketing Lifts Travel Ad ROAS - [Growth Marketing Agency: Zero-to-$1.2B Unicorn Case Study](https://criterionglobal.com/cases/growth-marketing-agency-for-gorillas-grocery-delivery): How Criterion Global's Growth Marketing Agency Practice Used Guerilla Tactics And Full-Funnel Paid Media To Hyperscale Ultrafast Delivery Unicorn - [How People Based Marketing Drives HNW Growth in a Complex Insurance Market](https://criterionglobal.com/cases/people-based-marketing-pure-insurance): Discover how PURE Insurance leveraged people based marketing to reach high-value audiences with precision. Learn how Criterion Global redefined reach to build a… - [$6B Export Import Marketing Case Study: California Grapes](https://criterionglobal.com/cases/global-export-marketing-california-grapes): Export Import Marketing: How We Boosted Export Value For A Fresh Produce Exporter. Global Export Marketing, California Grapes - [Paid Media to Spark a Global Viral Campaign](https://criterionglobal.com/cases/paid-media-behind-a-viral-campaign): Discover how a viral campaign became a global sensation—not by chance, but through smart paid media. Learn how Criterion Global helped launch “The Best Job in… - [Paid Media for Energy Transition Investment: Beyond B2B PR](https://criterionglobal.com/cases/energy-transition): Energy is changing. Here's how Paid Media catalyzed record-setting infrastructure investment to support Energy Transition. - [B2B Growth Marketing: Copart's 1,103.86% Paid Media Upside](https://criterionglobal.com/cases/b2b-growth-marketing-copart): The world's biggest auto auctioneer sought Criterion Global for multinational B2B growth marketing in 14 target markets. Now: CPRT stock is up +1,103.86% - [Boosting Beverage Brand Campaigns: Why Digital Isn’t Always the Answer](https://criterionglobal.com/cases/better-beverage-marketing-for-vitacoco): How we evaluate traditional media vs. digital media for Vita Coco (+ how the RIGHT out-of-home media can outperform digital in CPG beverage marketing) ## Expertise - [High Net Worth + Luxury](https://criterionglobal.com/expertise/luxury-marketing): Reach ultra-high-net-worth audiences through premium placements, private-channel strategy, and cultural precision — for brands where broad reach isn't enough. - [Portfolio Media Strategy](https://criterionglobal.com/expertise/portfolio-media-strategy): Brand portfolio strategy and coordinated media for PE-owned platforms, licensing portfolios, holdcos, and family offices. Built for portfolio-level enterprise… - [Growth Marketing Agency](https://criterionglobal.com/expertise/growth-marketing-agency): Performance media, MarTech, and multi-channel strategy for brands in scale-up mode. Independent, senior-led, accountable to growth KPIs - not media volume. - [International Media Planning & Buying Agency](https://criterionglobal.com/expertise/international-media-planning-and-buying-agency): Cross-market media planning and buying with local execution in 40+ markets. Independent alternative to holdco agencies for global brands. See our approach. - [Nonprofit + Advocacy](https://criterionglobal.com/expertise/nonprofit-advertising-agency): Non-Profit Advertising Agency: Growing Donations - [Professional Services Marketing](https://criterionglobal.com/expertise/professional-services-marketing-agency): Paid media and brand-building for law firms, consulting, and financial services. Reach high-trust audiences with strategy that respects regulatory nuance. - [Export Marketing + Investment Promotion](https://criterionglobal.com/expertise/export-marketing-investment-promotion): Exports + Investment Promotion: Made for a Global Economy - [B2B Paid Media Agency](https://criterionglobal.com/expertise/b2b-paid-media-agency): B2B paid media planning and buying for long-cycle buyers. Pipeline-driven, not MQL-driven. LinkedIn, programmatic, trade, and intent — in 40+ markets. - [Luxury Hotel Marketing](https://criterionglobal.com/expertise/luxury-hotel-marketing-agency): Luxury hospitality marketing for hotels, resorts, and boutique brands. Paid media that drives direct bookings and protects rate integrity from OTAs. - [Entertainment Marketing](https://criterionglobal.com/expertise/entertainment-marketing-agency): Strategic paid media for studios, streamers, and IP owners. Theatrical openings, FYC campaigns, subscriber acquisition, and franchise activation worldwide. - [Financial Services Marketing](https://criterionglobal.com/expertise/financial-services-marketing): Global financial services marketing agency for asset managers, PE firms, private wealth, and insurers. Award-winning work for Brookfield. Buyer-class media… - [Life Sciences & Healthcare](https://criterionglobal.com/expertise/life-sciences-marketing-agency): Standout Health Media Strategy - [Ecommerce + Retail Growth](https://criterionglobal.com/expertise/ecommerce-ads-agency): Efficient Customer Acquisition ## Media Services - [How to Budget for Advertising? The Criterion Global Budget Blueprint℠](https://criterionglobal.com/media-services/how-to-budget-for-advertising): Forget generic calculators, guesstimates or blanket ad budget "formulas". Need to budget for advertising? Meet the Criterion Global Budget Blueprint℠ - [The Paid Media Agency a CFO Would Build](https://criterionglobal.com/media-services/paid-media-agency): Independent paid media agency in 40+ markets. Paid media planning, buying, and measurement designed for CFOs. No trading desk. No undisclosed rebates. - [Primary Research Consulting](https://criterionglobal.com/media-services/primary-research-consulting): Trusted multinational paid media consultant for CMOs, brand teams, institutional investors, multi-strategy funds, and media industry stakeholders - [White Label Media Buying](https://criterionglobal.com/media-services/ad-buying-group): Do I need an ad buying group to buy advertising space? What's white label media buying and why do creative agencies care? For answers, start here → - [Radio Media Buying](https://criterionglobal.com/media-services/radio-media-buying): It's a no-brainer: 85% of developed world listens to radio at least weekly. But between live, linear, and digital, radio media buying is complex... - [Performance Marketing Agency](https://criterionglobal.com/media-services/performance-marketing-agency): A CMO's guide to the Performance Marketing Agency (incl. Red Flags and Top Fails). Why, When and How To Evaluate Performance Marketing Agencies + Free Matrix - [Out Of Home Advertising](https://criterionglobal.com/media-services/out-of-home-advertising): Out of home advertising + outdoor ads pair big impact with laser-focused location selection. Contact Criterion Global for smart & disruptive media buying. - [Retail Media Networks](https://criterionglobal.com/media-services/retail-media): Retail Media Networks 101 (For Global Brands): A Retail Media Specialist Agency on Avoiding Retail Media "Roulette" in Paid Ads Services - [TV Media Buying + Video 360°](https://criterionglobal.com/media-services/tv-media-buying): TV media buying in 2026 combines programmatic TV precision with the efficient reach + scale of linear. But do you need a TV media buying agency? - [Brand Launch Campaign? Start Here.](https://criterionglobal.com/media-services/brand-launch-campaign): If advertising is asking someone on a date, branding is the reason they say yes. The Brand Launch Campaign sets the stage for everything to follow. Start here. ## FAQ - [What is a Brand Lift Study? A Complete Guide to Metrics, Platforms, and Methodology](https://criterionglobal.com/faq/brand-lift-study): Complete guide to brand lift studies: awareness, recall, favorability, purchase intent lift; Meta BLS, Google BLS, DV360, Kantar, YouGov BrandIndex, and more. - [What is Privacy-Preserving Ad Measurement? A Global Brand-Side Guide](https://criterionglobal.com/faq/privacy-preserving-ad-measurement): Privacy-preserving ad measurement looks different in every market. How brand-side first-party data strategy varies across US, EU, Japan, MENA, India, China. - [What does OOH Mean?](https://criterionglobal.com/faq/ooh-out-of-home-media): OOH (Out-of-Home) advertising reaches consumers away from home — billboards, transit, DOOH, and place-based media. Formats, benchmarks, and when OOH drives ROI. - [What is Online to Offline Commerce?](https://criterionglobal.com/faq/online-to-offline-commerce): Online to Offline (O2O) commerce is transforming how brands influence the 80%+ of retail transactions that still occur offline by leveraging online media... - [Incrementality Testing for Media Campaigns](https://criterionglobal.com/faq/incrementality-testing-for-media-campaigns): Unlike traditional attribution models—which often credit all sales to a campaign—incrementality testing isolates the sales that wouldn't have occurred... - [What is K Factor in Viral Marketing?](https://criterionglobal.com/faq/k-factor): In digital marketing and product growth, the viral coefficient—or K factor—is a metric used for evaluating a product's potential to grow organically. - [What is Frequency Capping?](https://criterionglobal.com/faq/frequency-capping): Imagine listening to your favorite podcast—only to be hit with the same ad in every episode. Frustrating, right? This is why frequency caps are used. - [What is LTV Modeling in Marketing?](https://criterionglobal.com/faq/ltv-modeling): Customer Lifetime Value (LTV) modeling predicts the total revenue a customer is expected to generate over the course of their relationship with a business. - [What is LLM SEO?](https://criterionglobal.com/faq/what-is-llm-seo): In a world increasingly shaped by artificial intelligence, LLM SEO is quickly becoming a game-changer for marketers and content creators alike. - [What is Audience Based Marketing?](https://criterionglobal.com/faq/what-is-audience-based-marketing): Audience based marketing is redefining how brands build meaningful connections—not by chasing the biggest reach, but by targeting the right individuals... - [What is Earned Media Value (EMV)?](https://criterionglobal.com/faq/what-is-earned-media-value-emv): Earned Media Value (EMV) is a marketing metric that quantifies the estimated monetary value of organic brand exposure. - [What are UTM (Urchin Tracking Module) Parameters?](https://criterionglobal.com/faq/what-are-utm-urchin-tracking-module-parameters): UTM Parameters (Urchin Tracking Module) are tags added to URLs to track the performance of digital marketing campaigns across channels, platforms, and... - [What is SSPS (Self-Service Platform Solutions)?](https://criterionglobal.com/faq/what-is-ssps-self-service-platform-solutions): Self-Service Platform Solutions (SSPS) are digital tools that empower advertisers to manage and optimize campaigns independently, without relying on... - [What is User Acceptance Testing (UAT)?](https://criterionglobal.com/faq/what-is-user-acceptance-testing-uat): User Acceptance Testing (UAT) is the final phase of software or campaign testing where end-users validate that a system, tool, or marketing platform meets... - [What is Data-Driven Marketing and Why is it Essential for Growth?](https://criterionglobal.com/faq/data-driven-marketing): Data-Driven Marketing is a strategic approach that relies on the analysis and interpretation of data to inform and optimize marketing decisions,... - [What is App Tracking Transparency (ATT)?](https://criterionglobal.com/faq/app-tracking-transparency-att): App Tracking Transparency (ATT) is a privacy framework implemented by Apple for its iOS, iPadOS, and tvOS operating systems. - [What is a Mobile Measurement Partner (MMP)?](https://criterionglobal.com/faq/what-is-a-mobile-measurement-partner-mmp): Mobile Measurement Partner (MMP) is a third-party platform that enables advertisers to track, measure, and attribute user interactions with mobile app... - [What are Consumer Packaged Goods (CPG)?](https://criterionglobal.com/faq/what-are-consumer-packaged-goods-cpg): Consumer Packaged Goods (CPG) are everyday products that consumers purchase frequently and replace regularly, such as food, beverages, toiletries, and... - [What is Programmatic Advertising?](https://criterionglobal.com/faq/what-is-programmatic-advertising): Programmatic Advertising refers to the automated process of buying and selling digital advertising inventory in real-time, using software and algorithms... - [What is Ground Truth and Why is it Vital in Data-Driven Marketing?](https://criterionglobal.com/faq/ground-truth): In the context of data science, machine learning, and analytics, Ground Truth refers to information that is known to be objectively true or accurate,... - [What Are Push Notifications?](https://criterionglobal.com/faq/what-are-push-notifications): Push Notifications are short, clickable messages sent directly to a user's mobile device or desktop browser by an application or website, even when the... - [What are FAST Channels and Why are They Gaining Traction?](https://criterionglobal.com/faq/fast-channels): FAST Channels (Free Ad-Supported Streaming TV) are a rapidly growing category in the television landscape, offering viewers access to linear-style,... - [What is AVOD and How Does it Fit into the Streaming Landscape?](https://criterionglobal.com/faq/avod-advertising-based-video-on-demand): AVOD (Advertising-based Video on Demand) refers to streaming services that provide viewers with free access to a library of movies, TV shows, and other... - [What is Market Intelligence and Why is it Crucial for Business Strategy?](https://criterionglobal.com/faq/market-intelligence): Market Intelligence (MI) is the systematic collection, analysis, and dissemination of information relevant to a company's current and potential markets. - [What is a Microtransaction in the Digital Economy?](https://criterionglobal.com/faq/microtransaction): A microtransaction is a business model where users can purchase virtual goods or services for small amounts of real money, typically within an online... - [What is an Ad Exchange and What is its Role in Digital Advertising?](https://criterionglobal.com/faq/ad-exchange): An Ad Exchange is a dynamic, technology-driven digital marketplace that facilitates the buying and selling of advertising inventory from a multitude of... - [What is Marketing Attribution and Why is it Crucial for Marketers?](https://criterionglobal.com/faq/marketing-attribution): Marketing Attribution is the process of identifying and assigning value to the various marketing touchpoints a consumer interacts with on their path to a... - [What is a Data Clean Room and Why is it Gaining Prominence?](https://criterionglobal.com/faq/data-clean-room): A Data Clean Room (DCR) is a secure and neutral software environment that allows two or more parties to collaborate on and analyze combined datasets... - [What are Sales Funnel Stages and How Do They Guide Marketing?](https://criterionglobal.com/faq/sales-funnel-stages): Sales Funnel Stages describe the journey a potential customer goes through from initial awareness of your brand or product to making a purchase. - [What is Media Buying?](https://criterionglobal.com/faq/what-is-media-buying): Media Buying is the process of acquiring advertising space and time across various media channels to deliver a brand's marketing message to its target... - [What is Deep Linking in Mobile Marketing?](https://criterionglobal.com/faq/deeplink-deep-linking): Deep Linking is a technology that allows marketers and app developers to send users directly to a specific location or piece of content within a mobile... - [What is SVOD (Subscription Video on Demand)?](https://criterionglobal.com/faq/what-is-svod-subscription-video-on-demand): SVOD (Subscription Video on Demand) is a type of OTT (Over-the-Top) media service where subscribers pay a recurring fee (typically monthly or annually) to... - [What is ARPU (Average Revenue Per User)?](https://criterionglobal.com/faq/arpu-average-revenue-per-user): ARPU (Average Revenue Per User) is a key performance indicator that measures the average revenue generated by each active customer or user over a specific... - [What is a Target Audience in Advertising?](https://criterionglobal.com/faq/target-audience): A Target Audience in advertising refers to a specific group of consumers most likely to be interested in your product, service, or message. - [What is Customer Retention Rate?](https://criterionglobal.com/faq/what-is-customer-retention-rate): Customer Retention Rate (CRR) is a key business metric that measures the percentage of existing customers a company retains over a specific period. - [What is Programmatic Advertising?](https://criterionglobal.com/faq/programmatic-advertising): Programmatic Advertising refers to the automated buying and selling of digital advertising inventory in real-time, using software and algorithms. - [What is High Ticket Affiliate Marketing?](https://criterionglobal.com/faq/high-ticket-affiliate-marketing): High Ticket Affiliate Marketing is a specialized branch of affiliate marketing where affiliates promote products or services that have a high price point,... - [What is a Customer Data Platform (CDP)?](https://criterionglobal.com/faq/customer-data-platform-cdp): A Customer Data Platform (CDP) is a software system that creates a persistent, unified customer database that is accessible to other systems. - [What is a Customer Data Platform (CDP)?](https://criterionglobal.com/faq/customer-data-platform-cdp): A Customer Data Platform (CDP) is a software system that creates a persistent, unified customer database that is accessible to other systems. - [What is an Agency Trading Desk?](https://criterionglobal.com/faq/agency-trading-desk): Imagine being able to control every piece of your digital ad strategy from a single command center, reaching the right audiences on the right platforms at... - [What are 'Ad Ops' (Ad Operations)?](https://criterionglobal.com/faq/ad-ops-ad-operations): Behind every successful digital ad you see online, there's a hidden powerhouse making it all happen. - [What is the B2B Marketing Funnel?](https://criterionglobal.com/faq/b2b-business-to-business): Turning potential leads into loyal clients in B2B isn't just about awareness—it's about crafting a journey. - [What is a Deal ID in Advertising?](https://criterionglobal.com/faq/deal-id): In today's digital advertising landscape, staying competitive means navigating complex systems and securing the best ad placements. - [What is a DMA (Designated Market Area)?](https://criterionglobal.com/faq/designated-market-area-dma): A Designated Market Area (DMA) is a U.S. region where TV and radio audiences share the same media. How DMAs shape geographic media buying, targeting, and… - [How Can I Calculate CTR (Click-Through-Rate)?](https://criterionglobal.com/faq/ctr-click-through-rate): CTR (Click-Through Rate) formula, benchmarks, and optimization tactics — across search, social, display, and video. What counts as a good CTR in 2026, and why. - [What are Direct Response Campaigns?](https://criterionglobal.com/faq/direct-response-campaign): If your marketing efforts aren't driving immediate results, you might be missing a key... - [How Can I Calculate CTR (Click-Through-Rate)?](https://criterionglobal.com/faq/ctr-click-through-rate): CTR (Click-Through Rate) formula, benchmarks, and optimization tactics — across search, social, display, and video. What counts as a good CTR in 2026, and why. - [What is Display Advertising and What Types of Display Ads are there?](https://criterionglobal.com/faq/types-of-display-ads): Display advertising explained: banner, rich media, native, interstitial, and video display formats. When to use each, and how to pick the right ad type for your… - [What is Dynamic Creative Optimization?](https://criterionglobal.com/faq/dynamic-creative-optimization): In the fast-evolving world of digital advertising, dynamic creative optimization (DCO) is transforming how advertisers engage with audiences. - [What is Display Advertising and What Types of Display Ads are there?](https://criterionglobal.com/faq/types-of-display-ads): Display advertising explained: banner, rich media, native, interstitial, and video display formats. When to use each, and how to pick the right ad type for your… - [What is a Data Management Platform (DMP)?](https://criterionglobal.com/faq/dmp-data-management-platform): It's a piece of software that sucks up, sorts and houses information, and spits it out in a way that's useful for marketers, publishers and other... - [What is Dayparting in Broadcast?](https://criterionglobal.com/faq/daypart): Aligning ads with key moments throughout the day can be the ammunition your message needs to land in the hands of the right consumer at the right time,... - [What is a DMA (Designated Market Area)?](https://criterionglobal.com/faq/designated-market-area-dma): A Designated Market Area (DMA) is a U.S. region where TV and radio audiences share the same media. How DMAs shape geographic media buying, targeting, and… - [What is the CPLC Meaning (Cost-Per-Link-Click)?](https://criterionglobal.com/faq/cplc-meaning): Cost Per Link Click (CPLC) is a pricing model that has gained significant attention in the online advertising industry. - [What is CPC? CPC Calculator](https://criterionglobal.com/faq/cpc-cost-per-click): Cost per click (CPC) is a commonly used advertising metric that measures the cost an advertiser pays for each click on their advertisement. - [What is the Cost per Lead (CPL) Formula?](https://criterionglobal.com/faq/cpl-cost-per-lead): Cost Per Lead (CPL) is a metric often used in digital marketing to measure the total cost incurred for generating a lead. - [What is the CPA Formula?](https://criterionglobal.com/faq/cpa-cost-per-action): Cost per action (CPA) marketing, also known as cost per acquisition, is a performance-based pricing model in digital advertising in which advertisers pay... - [What is Keyword Advertising?](https://criterionglobal.com/faq/keyword-advertising): Keyword advertising is a strategic form of digital advertising where ads are displayed on websites or platforms based on the keywords or phrases present... - [What are Tracking Cookies in Digital Advertising?](https://criterionglobal.com/faq/cookies): "Tracking cookies", commonly referred to as just "cookies", have long been a staple of digital advertising data collection, enabling advertisers to... - [What is a Makegood?](https://criterionglobal.com/faq/makegood): Have you ever wondered what advertisers do when their ads don't get the attention they paid for? - [What is the difference between Omnichannel and Integrated Marketing?](https://criterionglobal.com/faq/omnichannel-vs-integrated-marketing): In the digital age, reaching customers can be both an art and a science, with countless ways to connect, from traditional channels like television and... - [What are Ad Networks (Ad Network vs. Ad Exchange)?](https://criterionglobal.com/faq/ad-network): Ad Networks vs. Ad Exchanges: how they work, who uses them, and why the difference matters. A clear guide for marketers buying programmatic display inventory. - [What is Native Advertising?](https://criterionglobal.com/faq/native-advertising): Native advertising blends paid content into a platform's organic feel. How native ads differ from sponsored content, real examples, and when native outperforms… - [What is Organic Marketing?](https://criterionglobal.com/faq/organic): In marketing, the term "organic" often arises in conversations regarding allocating resources. So what is "organic" in marketing and advertising? - [What is a Rate Card?](https://criterionglobal.com/faq/rate-card): An advertising rate card lists a media outlet's pricing, placements, and specs. How rate cards work, what's negotiable, and how to read one as a media buyer in… - [What is a Landing Page?](https://criterionglobal.com/faq/landing-page): A landing page view refers to the number of times a user views a specific landing page on a website, usually after clicking on an ad or link. - [What are CEO vs. CMO KPIs?](https://criterionglobal.com/faq/key-performance-indicator-kpi): Unlocking marketing success hinges on tracking the right metrics—but a CMO's priorities often diverge from those of a CEO. - [What is Geofencing vs Geotargeting?](https://criterionglobal.com/faq/geo-targeting): If you're looking to reach entire cities with tailored ad messaging or hoping to create hyper-focused, real-time interactions as soon as someone steps... - [What is an Ad Impression?](https://criterionglobal.com/faq/ad-impression): In the world of advertising, an ad impression refers to the number of times an ad is displayed on a user's screen. - [What is the Gross cost?](https://criterionglobal.com/faq/gross-cost): Gross cost in media buying refers to the total cost of purchasing advertising space or time before any discounts, such as agency commissions or volume... - [What is an HTML5 Ad?](https://criterionglobal.com/faq/html5-ad): An HTML5 ad is a digital advertisement created using the HTML5 programming language, enabling dynamic and interactive features that enhance user engagement. - [What is Header Bidding?](https://criterionglobal.com/faq/header-bidding): When it comes to programmatic advertising, it's not just about finding the highest bidder—it's a battlefield where strategies evolve, and only the... - [What is Share of Voice (SOV meaning)?](https://criterionglobal.com/faq/sov-share-of-voice): Share of Voice (SOV) measures your brand's media presence versus competitors. How to calculate SOV, why it predicts market share growth, and how to benchmark… - [What is Ad Viewability?](https://criterionglobal.com/faq/viewability): Imagine spending thousands on digital ads, only to discover that a significant portion never gets seen by your audience. - [What is an Insertion Order (IO)?](https://criterionglobal.com/faq/io-insertion-order): Campaigns have so many moving parts, from setting budgets and choosing platforms to finalizing creative assets and tracking performance. - [What is Sponsorship Marketing?](https://criterionglobal.com/faq/sponsorships): Sponsorship marketing is a form of marketing in which a brand pays to associate itself with a particular event, organization, or individual. - [What is a Tag Management System (TMS)?](https://criterionglobal.com/faq/tms-tag-management-system): In today's fast-paced digital landscape, managing tons of data points from user interactions can be incredibly overwhelming. - [What is Return On Investment (ROI Tracking)?](https://criterionglobal.com/faq/roi-return-on-investment): Return on Investment (ROI) is a metric used in advertising and marketing to measure the profitability of an advertising campaign. - [What is ROAS (Return On Ad Spend) and What’s the ROAS Formula?](https://criterionglobal.com/faq/roas-return-on-advertising-spend): Understanding the ROAS formula is just the beginning—what if you could turn this simple calculation into a powerful tool that boosts your bottom line? - [What is the Difference Between Retargeting vs. Remarketing?](https://criterionglobal.com/faq/retargeting): Retargeting vs. remarketing: what's the difference? How each strategy re-engages site visitors and past customers — and when to use one over the other. - [What is Ad Reach?](https://criterionglobal.com/faq/reach): By understanding how many people see an ad and how often, brands can make a real impact, expanding their influence and engagement in a crowded marketplace. - [What is DTC Marketing (Direct-to-Consumer)?](https://criterionglobal.com/faq/dtc-direct-to-consumer): Direct-to-Consumer (DTC) marketing skips retailers and reaches buyers directly. How DTC brands build audiences, own customer data, and scale paid media… - [What goes into an OTT Marketing Strategy?](https://criterionglobal.com/faq/ott): In today's rapidly evolving media landscape, entertainment is no longer confined to the bars of traditional TV schedules or cable subscriptions. - [What is Connected TV (CTV) ?](https://criterionglobal.com/faq/connected-tv-ctv): When you turn on your TV and you have access to thousands of shows, movies, and apps at your fingertips, without ever needing cable, you have experienced... - [How is Advertising Effectiveness Measured?](https://criterionglobal.com/faq/advertising-effectiveness): The six types of advertising effectiveness measurement — from brand lift to incrementality — with real-world examples and when to use each methodology. - [What are Paid Media Services?](https://criterionglobal.com/faq/paid-media): Ever noticed how some brands manage to catch your eye at just the right moment, whether you're scrolling Instagram or searching for a quick fix on Google? - [Which Targeting Option Is Best For Achieving Brand Awareness?](https://criterionglobal.com/faq/brand-awareness): Brand awareness is a key metric for advertisers and chief marketing officers (CMOs) that helps them understand the level of familiarity consumers have... - [What is Programmatic Direct Mail?](https://criterionglobal.com/faq/programmatic-direct-mail): In today's digital world, where inboxes are overflowing and ads are easy to scroll past, how do you truly capture someone's attention? - [What is the Amazon Advertising Partner Network?](https://criterionglobal.com/faq/amazon-ads-partner-network): In the ever-expanding world of e-commerce, standing out on Amazon requires more than just listing products. - [What is First Party Data?](https://criterionglobal.com/faq/first-party-data): Are you leveraging the full potential of the data you already have? Understanding and utilizing first party data isn't just a smart move—it's a game-changer. - [What is Ad Serving?](https://criterionglobal.com/faq/ad-serving): Ad serving is a fundamental component of digital advertising that enables advertisers to deliver ads to their target audiences. - [What is an Advertising Agency Rate Card?](https://criterionglobal.com/faq/advertising-agency-rate-card): An advertising agency rate card is a document that outlines the pricing and billing rates for different services provided by an advertising agency. - [What is the Difference Between First Party, Second Party, and Third Party Data?](https://criterionglobal.com/faq/first-party-data-vs-second-party-data-vs-third-party-data): Data is the foundation of modern business strategies, helping marketers craft precise ads that reach the right audience at the perfect... - [What is Brand Equity? Aaker vs. Keller's Brand Equity Model](https://criterionglobal.com/faq/brand-equity-theory-models): Aaker and Keller's brand equity models explained. How top brands build lasting equity through awareness, loyalty, perceived quality, and brand associations. - [What is the Awareness Consideration Conversion (ACC) Funnel?](https://criterionglobal.com/faq/what-is-the-awareness-consideration-conversion-funnel-acc-funnel): The Awareness, Consideration, Conversion (ACC) funnel explained. How brands align media, messaging, and measurement across every stage of the buyer journey. - [What is Yield Optimization in Advertising?](https://criterionglobal.com/faq/what-is-yield-optimization-in-advertising): What if you could unlock hidden potential in your ad inventory to increase your profits with smarter, more efficient strategies? - [What is the Walled Garden Meaning in Advertising?](https://criterionglobal.com/faq/understanding-the-walled-garden-meaning-in-advertising): When you're in a garden with high walls, you can enjoy the benefits within, but you can't see beyond them or take anything out. - [What is Media Mix Modeling?](https://criterionglobal.com/faq/what-is-media-mix-modeling): In today's fast-paced marketing world, understanding which channels are truly driving results for your brand is more important than ever. - [How do XML Sitemaps Influence SEO (HTML vs. XML)?](https://criterionglobal.com/faq/xml-sitemaps-and-their-influence-on-seo-html-vs-xml): Among thousands of websites, search engines, and other online clutter, the key to visibility lies in the hidden frameworks behind the scenes. - [What is Zero Party Data?](https://criterionglobal.com/faq/what-is-zero-party-data): Have you ever watched a youtube video and seen a pop-up option to skip an ad in exchange for answering a quick survey question? - [What is User Acquisition?](https://criterionglobal.com/faq/what-is-user-acquisition): User acquisition has long been a key element of growth strategy in advertising, but it's more important than ever with the rising threat of ad fraud. - [What is QVC Advertising?](https://criterionglobal.com/faq/the-evolution-of-qvc-advertising-and-its-role-in-modern-commerce): QVC and live-commerce advertising: how TV shopping evolved into today's social commerce. Paid media strategy for brands leveraging QVC, HSN, and live-stream… - [What is Joint Business Planning and how does it Impact Retail Media?](https://criterionglobal.com/faq/what-is-joint-business-planning-and-how-does-it-impact-retail-media): Joint Business Planning (JBP) aligns brands and retailers around shared growth goals. How JBP drives retail media strategy, category planning, and… - [What is Evergreen Advertising?](https://criterionglobal.com/faq/what-is-evergreen-advertising): Have you ever seen a holiday-themed ad weeks after the holiday has ended? It feels irrelevant, right? - [What are Upfronts in Advertising?](https://criterionglobal.com/faq/what-are-upfronts-in-advertising): In the media landscape, timing is everything, and those who act quickly reap the rewards. - [What is Zero Based Budgeting in Marketing?](https://criterionglobal.com/faq/what-is-zero-based-budgeting-in-marketing): FT writer Jonathan Guthrie has compared Zero Based Budgeting to the brutal policies of French revolutionaries and the Khmer Rouge: "There may be blood on... - [What is Zip Code Targeting?](https://criterionglobal.com/faq/what-is-zip-code-targeting): Zip code targeting delivers ads to specific U.S. postal areas. How advertisers use ZIP-level data for hyperlocal reach in retail, real estate, and political… - [What is the difference between DSP vs SSP?](https://criterionglobal.com/faq/dsp-vs-ssp-difference): In the ever-evolving world of programmatic advertising, understanding the tug-of-war between DSP vs SSP can be the key to unlocking ad campaign success. - [What are Yandex Ads and can I use them for Foreign Markets?](https://criterionglobal.com/faq/what-are-yandex-ads-and-can-i-use-them-for-foreign-markets): Yandex Ads was Russia's dominant search platform with 71% market share. What global brands need to know about Yandex today — and alternatives for CIS market… - [What Does EMEA Stand For in Business?](https://criterionglobal.com/faq/what-does-emea-stand-for-in-business): EMEA stands for Europe, the Middle East, and Africa — a region representing 2B+ consumers. Learn what EMEA means for marketing, media buying, and international… - [What is Category Development Index (CDI)](https://criterionglobal.com/faq/cdi-category-development-index): Category Development Index (CDI) is a marketing tool that is used to measure the sales performance of a particular product category in a specific geographic… ## Careers - [Senior Account Director, Client Leadership](https://criterionglobal.com/careers/senior-account-director-client-leadership): Criterion Global, an independent global media agency, seeks a Senior Account Director, Client Leadership in Miami to own senior client relationships across a… - [Analista de Mídia Paga / Media Buyer (Brazil)](https://criterionglobal.com/careers/analista-midia-paga): Independent global media agency seeks a Paid Media Analyst in Brazil to manage and optimize digital media for Brazilian brands and international advertisers… - [Performance Media Specialist (BENELUX)](https://criterionglobal.com/careers/performance-benelux): Independent global media agency seeks a BENELUX-based Performance Media Specialist to lead analytically rigorous, multichannel, multilingual performance… - [Senior Associate, Media Strategy (MIA)](https://criterionglobal.com/careers/Media-Strategist): Now Hiring: Senior Associate, Media Strategy in our Miami office - [Paid Advertising Specialist / Media Buyer (Energy & Industrial Clients)](https://criterionglobal.com/careers/media-buyer-azerbaijan): Media buying role for the Azerbaijan market. Plan and execute paid media campaigns for international brands entering the Caucasus region. - [Performance Media Manager – Travel & Hotel (Multi-Property)](https://criterionglobal.com/careers/performance-media-travel-hospitality): Independent global media agency seeks Performance Media Manager to lead full-funnel paid media for a multi-property hotel portfolio, delivering rigorous… - [TV (CTV + Broadcast) Media Buyer / Supervisor (DACH)](https://criterionglobal.com/careers/tv-media-buyer-dach): Independent global media agency seeks a DACH-based TV (CTV + Broadcast) Media Buyer/Supervisor to lead high-impact video investment across premium broadcasters… - [Performance Marketing Manager (EU)](https://criterionglobal.com/careers/Performance-Marketing-Manager-EU): Independent global media agency seeks a EU-based Performance Marketing Manager to lead rigorous, high-accountability media strategy and execution for one of the… - [Responsable Paid Media & Growth (France)](https://criterionglobal.com/careers/paid-media-manager-france): Independent global media agency seeks a France-based Paid Media & Acquisition Manager to lead high-stakes Eurozone growth campaigns with rigorous in-market… - [Paid Media Executive (Indonesia)](https://criterionglobal.com/careers/paid-media-indonesia): Independent global media agency seeks a Paid Media Executive in Indonesia to manage and optimize data-driven digital campaigns for local and international… - [Especialista en Medios Pagados / Media Buyer](https://criterionglobal.com/careers/Especialista-Medios-Pagados): Independent global media agency seeks a bilingual Paid Media Specialist in Mexico to plan, execute, and optimize digital and traditional media for local and… - [Singapore Business Development Specialist (APAC)](https://criterionglobal.com/careers/business-development-apac): Independent global media agency seeks a (multilingual preferred) Business Development Specialist (APAC) to continue and expand on our success in Singapore in… - [Account Director](https://criterionglobal.com/careers/account-director): The Account Director Role: 50% - Account Leadership / Client Relations, 20% - Strategic Innovation 20% - Agency Operations + Development, 10% - Agency Growth - [B2B Media Practice Lead](https://criterionglobal.com/careers/b2b-media-lead): Seeking a senior B2B Media Practice Lead to lead strategy, commercial performance, and growth of our growing B2B media buying clientele. - [Digital Strategy Director: Full-Funnel Media Investment](https://criterionglobal.com/careers/digital-director): Lead end-to-end digital media buying. Define scalable operating standards, expand capabilities, and drive predictable, high-impact growth. - [Senior Associate: Programmatic + Platform Media](https://criterionglobal.com/careers/senior-associate-programmatic-platform): A senior ‘hands on keyboard’ role driving programmatic and platform media investment across DV360/CM360, TTD, Amazon Ads, Google Ads, Meta, and more. ## Legal - [Statement on Modern Slavery](https://criterionglobal.com/legal/statement-on-modern-slavery): Information regarding Criterion Global's commitment to preventing modern slavery and human trafficking within our business and supply chains. - [Privacy Policy](https://criterionglobal.com/legal/privacy-policy): Read the Criterion Global Privacy Policy to understand how we collect, use, and protect your personal information when you use our website and services. - [Cookie Policy](https://criterionglobal.com/legal/cookie-policy): Learn about the cookies used on the Criterion Global website, how we use them, and how you can manage your cookie preferences. - [Terms and Conditions](https://criterionglobal.com/legal/terms-and-conditions): Review the Terms and Conditions for using the Criterion Global website. Your use of this site signifies your agreement with these terms. ## Markets - [Markets](https://criterionglobal.com/markets) - [Netherlands](https://criterionglobal.com/markets/netherlands): Independent paid media agency in the Netherlands. Media planning, buying & measurement across Dutch and pan-EU channels for globally ambitious brands.