The purpose of brand awareness advertising, in our humble opinion, is to infuse unexpected delight into the new customer acquisition process — to cut through the clutter and create lasting impact and brand equity.
Brand awareness advertising needs nimbleness, to adapt to cultural zeitgeist and ensure brands are relevant to the world around them. Brand discovery should be exciting. Brand discovery should be memorable. In every execution and branding touchpoint, we strive for originality when building brand campaigns unique to every brand with whom we partner.