NYC/MIA
London
SG/HK
07 Media Buying

Redefining the Global Media Agency

“Conquering the world on horseback is easy; it is dismounting and governing that is hard.”
–Genghis Khan

Redefining the Global Media Agency

From our founding in 2008, Criterion Global set our to built a nimble solution to international media buying for brands with global ambitions. We’ve since become a global media agency responsive to client needs, with the flexibility, fast turnaround and high standards more often associated with management consulting.

As an intelligent global media agency, we treat media buying as an investment: with expectations of return.  In our experience, this is not the norm in advertising, which treats ad spending as a means unto itself.

A different take

We define international Media Buying as media planning and buying managed outside a brand’s home market. This task takes a talented agency partner with intellectual agility and perseverance.

We’ve been privileged to be the agency of choice for leading brands as they look to enter new markets, in many of the world’s established and emerging economies.

From market entry to advanced growth, we develop clear, consolidated strategy specific to each client’s long term objectives. As experts in international media buying, we expertly navigate regional technology preferences, limitations, cultural sensitivities, and market specific advertising regulations.

We never underestimate the power of global knowledge and local values.

International Cross-Platform Media Planning & Buying

We thrive in these opportunities for bold thinking. And bold thinking demands swift execution. From market entry to advanced growth, we develop clear, consolidated strategy specific to each client’s long term objectives. We expertly navigate regional technology preferences, limitations, cultural sensitivities, and market specific advertising regulations.

We are skilled in speciality services that make us the global agency of choice for leading brands worldwide.

Strategic Framework

  • Budget BlueprintSM: Cross-Market Analysis + Planning
  • Cost-Benefit and Timing Analysis
  • Market Assessment
  • Market-Specific Best Practices

Tactical Benefits

  • Multilingual search engine marketing
  • Clearance-To-Air
  • Competitive Analyses:
  • Creative adaptation (local), USP, Costs

Financial Benefits

  • Market-Specific Buying Strategy
  • In-market negotiation
  • Cost Benchmarking
  • Value-Add Negotiation

Management + Optimization

  • Time-to-Market
  • Market-specific measurement
  • KPI, ROAS Benchmarking
  • Cross-Market Measurement Normalization

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