NYC/MIA
London
SG/HK
07 Media Buying

Global Media Agency

“Conquering the world on horseback is easy; it is dismounting and governing that is hard.”
–Genghis Khan

Envisioning a Global Media Agency

From our founding in 2008, Criterion Global sought to meld a consulting mindset with agency practice. Intelligence, in a global marketplace, means understanding what’s on the horizon, and the potential impact on the industries of our practice. An intelligent, global media agency, therefore, is one that embraces change.

As an intelligent global media agency, we treat media buying as an investment: with expectations of return.

A different take

International Media Buying – which we define as media planning and buying managed outside a brand’s home market – takes a talented agency partner with intellectual agility and perseverance.

We’ve been privileged to be the agency of choice for leading brands as they look to enter new markets, in many of the world’s established and emerging economies.

From market entry to advanced growth, we develop clear, consolidated strategy specific to each client’s long term objectives. As experts in international media buying, we expertly navigate regional technology preferences, limitations, cultural sensitivities, and market specific advertising regulations.

We never underestimate the power of global knowledge and local values.

International Cross-Platform Media Planning & Buying

We thrive in these opportunities for bold thinking. And bold thinking demands swift execution. From market entry to advanced growth, we develop clear, consolidated strategy specific to each client’s long term objectives. We expertly navigate regional technology preferences, limitations, cultural sensitivities, and market specific advertising regulations.

We are skilled in speciality services that make us the global agency of choice for leading brands worldwide.

Strategic Framework

  • Budget Analysis and Planning
  • Cost-Benefit and Timing Analysis
  • Market Assessment
  • Market-Specific Best Practices

Tactical Benefits

Financial Benefits

  • Market-Specific Buying Strategy
  • In-market negotiation
  • Cost Benchmarking
  • Value-Add Negotiation

Management + Optimization

  • Time-to-Market
  • Market-specific measurement
  • KPI, ROAS Benchmarking

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