The #1 question clients ask is: how do I budget for advertising? It comes in many forms. “How much do I need to spend?” “How can I “make a splash” in a new market?” Or just “How much is it going to cost…?” Our Budget BlueprintSM answers this question for any organizational leader seeking a systemized answer for how to budget for advertising.
If you’re feeling unsure about what it takes to lead in your category, or meet/exceed growth targets, you’re definitely not alone. Your paid media budget might deserve re-examination. Advertising measurement firm Nielsen says 50% of media plans are underfunded . But whatever the figure, the truth is:
Most brands don’t know how to budget for paid media.