Our World

Now Hiring: Ad Ops + Optimization Specialist

Now Hiring: Ad Ops + Optimization Lead

The Position:

Criterion Global is a fast-expanding international media planning and buying agency currently seeking an Ad Ops + Optimization Lead. 

In this role, the AD OPS + OPTIMIZATION LEAD is responsible for creating, implementing, testing and trouble-shooting digital tracking initiatives based on client requirements, and is in communication with clients, internal planning, as well as vendors.

Required Experience

Min. of 3-7 years in:

  • Agency-side Advertising Operations – including required technical skills*
    • *Technology required (note: skills assessment required of qualified applicants)
    • Facebook Ads Manager (please note if Blueprint certified)
    • AdWords Certification (please note 2 specializations) + search experience
    • GTM + DTM + General knowledge of HTML and JavaScript, Client-Side Tagging
    • DBM / and/or other DSPs
    • Familiarity with 1st party data onboarding process
    • Knowledge of or experience with two or more of the following: Google Data Studio, Google 360 or Adobe Analytics (Omniture). 
  • Quantitative skills, a deliberate organizational process, + ability to “tell a story” through data.
  • Effective communication skills (in-person, email, and phone).
  • Proven ability to handle multiple priorities/tasks with a confident attitude

Minimum/required experience refers to years direct, full time experience specific to this role, not total years work experience.

Bonus Qualification: Fluency (written + spoken) in a non-English language. 


The Ad Ops + Optimization Lead duties center on quality assurance:

  • Quality Assurance / Testing + Troubleshooting 
  • Manage ad tech rollout/launch pipeline and workflow 
  • Finding internal + external optimization opportunities
  • Learning new technologies + innovation


Success Criteria:

  • Knowledge of technologies outlined above + upcoming trends in AdTech/ measurement
  • Proven ability to learn new technologies and systems as the need arises.
  • Attention to detail + ability to work independently and as part of a team.
  • Establish and successfully manage implementation timelines and troubleshooting of
    known or suspected problems with tagging/tracking technologies
  • Able to handle multiple projects and clients simultaneously, and work under tight
    deadlines and have strong attention to detail.
  • Adaptive, nimble approach to problem-solving +“Ad Tech FOMO” – a need to always learn
    what’s on the horizon and willingness to take on a variety of tasks where needs arise.
  • Support team in building reporting infrastructure, streamlining troubleshooting / Ad Ops workflows to ensure tactics are aligned with client strategy/objectives.
  • Eloquently explain technical issues to clients, and navigate the path to their resolution
  • Assist account management tasks such as providing specs to creative partners, overseein
  • AdTech QA processes, assist in making optimization recommendations, managing day-to-day tasks and ad hoc projects, and contribute to the professional representation of agency both internally and externally.

Benefits + Culture

The Essentials:

  • Position based in NYC, with travel as needed to our Miami offices or client sites.
  • Full-Time position
  • Compensation commensurate with experience.
  • Benefits – please visit our Careers Page for full benefits. 
    • Amazing 401k program – 100% match up to 6% of salary
    • Monthly work from home Friday (Work in your PJs)
    • Health insurance stipend
    • Commuter Benefits 
    • And much more!

Apply Now

→ → → → → → →


Criterion Global proudly provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

A note to applicants: Criterion Global Inc. has no association whatsoever with any company or organization doing business under the name “Criterion Worldwide.”

Contact Us