Criterion Global is a fast-expanding international media planning and buying agency currently seeking a Senior Media Analyst.
This role is for media buying professionals with 2+ years of paid media investment experience, with a strong grasp of digital advertising and media campaign execution.
Importantly, the Senior Media Analyst role is dedicated to identifying new strategic opportunities and solutions beyond readily-available data or client-provided insights. We’re seeking an analytical viewpoint keen to test assumptions, explore new technologies, and find new strategies and ideas for our clients — and media buying as a discipline — to set our work apart. In brief, the Senior Media Analyst will:
- Identify test opportunities,
- Develop insights from data, and
- Use analysis to find new strategic points of view.
This full time position is based in NYC, with travel as needed to our Miami offices or client sites. The Senior Media Analyst reports to the Senior Account Manager, in support of activation and optimization of media investment. Compensation is competitive, and commensurate with experience.