Location-based marketing has become increasingly popular among advertisers and marketers in recent years. With the advancement of technology, it has become easier to reach consumers at specific locations and provide them with relevant content or offers. Geo targeting and geofencing are two common techniques used in location-based marketing, but there are also variations of these techniques such as hyper-local geo targeting and DMA geo targeting.<\/p>\n\n\n\n
Geo targeting is the practice of delivering content or advertising to a specific audience based on their geographic location.<\/strong> This can be done through various means such as IP addresses, zip codes, city or state, and even GPS coordinates.<\/strong> The goal of geo targeting is to ensure that the content or advertising is relevant to the user’s location and is more likely to be effective.<\/p>\n\n\n\n On the other hand, geofencing is a more precise location-based marketing technique that involves setting up virtual boundaries or fences around a physical location. When a user enters or exits this fenced area, they can be targeted with relevant content or advertising.<\/strong> Geofencing is typically used to target consumers who are already in the vicinity of a physical location, such as a retail store, and can be an effective way to drive foot traffic and increase sales.<\/p>\n\n\n\n Hyper-local geo targeting takes geo targeting a step further by targeting users within a very specific geographic area, typically within a few blocks or even a single building.<\/strong> This technique is useful for businesses that want to reach consumers who are in close proximity to their physical location, such as restaurants or small retailers.<\/p>\n\n\n\n DMA geo targeting, or designated market area geo targeting, is a technique used by advertisers to target consumers within specific geographic regions defined by Nielsen Media Research.<\/strong> These regions are used by television networks and advertisers to determine the reach of broadcast television advertising<\/a>. DMA geo targeting allows advertisers to target consumers in specific regions with relevant advertising based on their viewing habits.<\/p>\n\n\n\n All of these techniques are important for advertisers and chief marketing officers because they allow for more targeted and effective advertising. By delivering content and advertising that is relevant to the user’s location, advertisers can increase the likelihood of engagement and conversion. Additionally, location-based marketing can help drive foot traffic to physical locations and improve overall sales. It is important, however, to ensure that these techniques are used in a way that respects user privacy and is compliant with relevant regulations.<\/p>\n\n\n\n In conclusion, location-based marketing techniques such as geo targeting, geofencing, hyper-local geo targeting, and DMA<\/a> geo targeting have become increasingly important for advertisers and chief marketing officers. By using these techniques effectively, businesses can improve the relevance of their advertising and drive foot traffic to their physical locations. It is important, however, to use these techniques in a way that respects user privacy and complies with relevant regulations.<\/p>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/faq\/2249"}],"collection":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/types\/faq"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/media?parent=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}