{"id":6142,"date":"2019-07-15T14:47:02","date_gmt":"2019-07-15T14:47:02","guid":{"rendered":"https:\/\/criterionglobal.com\/?post_type=glossary_terms&#038;p=6142"},"modified":"2024-03-26T09:25:54","modified_gmt":"2024-03-26T13:25:54","slug":"ooh-out-of-home-media","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/faq\/ooh-out-of-home-media\/","title":{"rendered":"What is OOH (Out of Home) Media?"},"content":{"rendered":"\n<p><strong>O<\/strong>ut <strong>O<\/strong>f <strong>H<\/strong>ome, OOH advertising, is the broad definition for media, typically visual, reaching consumers outside &#8220;home&#8221; or &#8220;captive&#8221; spaces. Often abbreviated as OOH, and never pronounced &#8220;ooooooh,&#8221; unless you&#8217;re feeling feisty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What types of OOH media are there?<\/h2>\n\n\n\n<ul>\n<li><strong>Outdoor,<\/strong> such as billboard, kiosk, bus shelter, wild posting, skywriting, train or bus wraps, or blimp.<\/li>\n\n\n\n<li><strong>Guerilla OOH<\/strong>, which might include sticker campaigns, coffee cup sleeves, dry cleaning bags, or still-subversive <a href=\"https:\/\/criterionglobal.com\/wild_posting_and_media_buying-make-brand-cool-not-get-sued\/\">wild posting<\/a>.<\/li>\n\n\n\n<li><strong>Media which is technically &#8220;Indoor,&#8221; yet out of home<\/strong>: office building elevator screens, screens or signage in public transit spaces such as&nbsp;airport billboards, FBO baggage claim installations, or jetbridge signage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Benefits of OOH?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The only &#8220;traditional&#8221; media showing growth<\/h3>\n\n\n\n<p>According to 2019 data, Out of Home media is the only form of &#8220;traditional&#8221; advertising <a href=\"https:\/\/www.marketingcharts.com\/featured-104785\">showing growth<\/a>, due to its irreplaceable benefits which include:<\/p>\n\n\n\n<ul>\n<li><strong>Impact<\/strong><\/li>\n\n\n\n<li><strong>Ability to drive brand visibility<\/strong><\/li>\n\n\n\n<li><strong>Positive sentiment consumers have toward OOH<\/strong> (57% of consumers trust outdoor ads &#8211; a relatively high figure).<\/li>\n<\/ul>\n\n\n\n<p>OOH is also one of the fastest-consolidating sectors of advertising. One crystalized example in the US is <a href=\"https:\/\/www.billboardinsider.com\/netflix-buys-32-regency-billboards-for-150-million\/\">Netflix&#8217;s now famous 2018 purchase<\/a> of the LA and Sunset Strip inventory of Regency Media for $150 Million &#8211; a move that upended the localized inventory and forcing a profound upsurge in costs due to limited available inventory. The consolidation of OOH inventory requires strategic maneuverings to navigate the correspondingly high costs that consolidation creates.<\/p>\n\n\n\n<p>For more on Criterion Global&#8217;s innovative Out of Home media planning buying, read our insights on <a href=\"https:\/\/criterionglobal.com\/wild_posting_and_media_buying-make-brand-cool-not-get-sued\/\">wild posting<\/a>, from its disruptive beginnings to how mainstream brands can use wild posting to add some edge &#8211; and OOH impact &#8211; to their media. checkout <a href=\"https:\/\/criterionglobal.com\/cases\/innovative-out-of-home-strategy\/\">this case study.<\/a><\/p>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\">Recommended Reading:<\/h4>\n\n\n\n<ul>\n<li>Criterion Global | <a href=\"https:\/\/criterionglobal.com\/media-services\/out-of-home-and-outdoor-advertising\/\">How to Ace Out of Home and Outdoor advertising<\/a><\/li>\n\n\n\n<li>Marketing Charts | <a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/out-of-home-228250\">US OOH Advertising Recovery Continues<\/a><\/li>\n\n\n\n<li>Forbes | <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/02\/13\/what-ooh-ad-format-is-best-for-your-messaging-or-industry\/?sh=2be8d9be21c4\">What OOH Ad Format Is Best For Your Messaging Or Industry?<\/a><\/li>\n\n\n\n<li>ANA | <a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/ii-2022-08-interview-quan-media-group\">How Can You Raise Brand Awareness Using OOH?<\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/faq\/6142"}],"collection":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/types\/faq"}],"wp:attachment":[{"href":"https:\/\/criterionglobal.com\/wp-json\/wp\/v2\/media?parent=6142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}