{"id":7856,"date":"2023-02-16T11:30:27","date_gmt":"2023-02-16T16:30:27","guid":{"rendered":"https:\/\/criterionglobal.com\/?post_type=glossary-terms&p=7856"},"modified":"2024-02-20T00:24:46","modified_gmt":"2024-02-20T05:24:46","slug":"paid-media","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/faq\/paid-media\/","title":{"rendered":"What are “Paid Media Services”?"},"content":{"rendered":"\n
Paid media refers to any form of advertising or marketing that a company pays for, such as online ads, television commercials, print ads, and billboards. <\/span><\/span><\/strong>Paid media is an essential component of many marketing strategies, as it allows businesses to reach a large audience and promote their products or services in a targeted and measurable way.<\/span><\/span><\/p>\n\n\n\n Paid Media Services can include a range of activities such as display ads, paid search results, social media ads, and any form of digital advertising where payment is made to external platforms for space or exposure.<\/p>\n\n\n\n In recent years, digital advertising has become increasingly important, as more and more people spend time online and on their mobile devices. <\/span>Advertisers and CMOs are shifting their budgets away from traditional media such as print and television and investing more in digital channels such as social media, <\/span><\/span>search engine marketing<\/span><\/span><\/a> , and <\/span><\/span>programmatic advertising<\/span><\/span><\/a> .<\/span><\/span><\/p>\n\n\n\n It’s a good idea for businesses that are looking to build brand<\/a> awareness or launch new products or services to consider investing in Paid Media Advertising. <\/span><\/span>By leveraging paid media, businesses can gain a competitive advantage and increase their <\/span><\/span>market share<\/span><\/span><\/a> . <\/span><\/span><\/strong>(Learn more from our successful <\/span><\/span>paid advertising examples -The Beauty Brand Launch Campaign<\/span><\/span><\/a> )<\/span><\/span><\/p>\n\n\n\n However, digital advertising<\/a> also poses some unique challenges.<\/span><\/span><\/p>\n\n\n\nPaid Media Advertising: Why so important?<\/span><\/span><\/h2>\n\n\n\n
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What is a good Paid Media Strategy?<\/span><\/span><\/h2>\n\n\n\n
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