{"id":7859,"date":"2023-02-16T12:56:10","date_gmt":"2023-02-16T17:56:10","guid":{"rendered":"https:\/\/criterionglobal.com\/?post_type=glossary-terms&p=7859"},"modified":"2024-04-10T17:04:21","modified_gmt":"2024-04-10T21:04:21","slug":"brand-awareness","status":"publish","type":"faq","link":"https:\/\/criterionglobal.com\/faq\/brand-awareness\/","title":{"rendered":"Which Targeting Option Is Best For Brand Awareness?"},"content":{"rendered":"\n
Brand awareness is a key metric for advertisers and chief marketing officers (CMOs) in understanding the level of familiarity consumers have with their brand or Company.<\/strong> In today’s highly competitive business environment, building and maintaining strong brand awareness is essential to the success of any company.<\/p>\n\n\n\n At its core, brand awareness advertising<\/a> refers to the extent to which consumers are familiar with a brand, recognize it, and associate it with certain attributes or products.<\/strong> Strong brand awareness is a critical asset for any company because it helps establish trust with consumers and influences their purchasing decisions.<\/p>\n\n\n\n Advertisers and CMOs must engage in a variety of marketing and advertising activities but you often don\u2019t get to see how the technology is actually working. It\u2019s important to understand the nuances of each primary way of targeting so you can think through a campaign on a tactical level.<\/p>\n\n\n\n In general, here are the best targeting options for achieving brand awareness (+ corresponding brand awareness KPIs) for top brand awareness channels and tactics.<\/p>\n\n\n\nWhich targeting option is best for achieving brand awareness?<\/h2>\n\n\n\n