{"id":8391,"date":"2023-08-02T17:02:03","date_gmt":"2023-08-02T21:02:03","guid":{"rendered":"https:\/\/criterionglobal.com\/?p=8391"},"modified":"2024-02-19T18:55:52","modified_gmt":"2024-02-19T23:55:52","slug":"list-of-retail-media-networks","status":"publish","type":"post","link":"https:\/\/criterionglobal.com\/list-of-retail-media-networks\/","title":{"rendered":"Top Retail Media Networks in 2024 + Core Ad Types"},"content":{"rendered":"\n

Retail media is at the center of everything new in digital advertising. Data, audience management, personalization… Yet, in ways, this “third wave” of advertising through retail media networks represents a less<\/span> complex approach to advertising. Why? Because so far it is dominated by relatively few retail media networks. And those networks offer relatively few different ad opportunities. <\/p>\n\n\n\n

Retail media allows brands to deliver highly targeted<\/a> and relevant ads, maximizing their chances of converting potential customers into loyal buyers. With the growing prominence of retail media networks, advertisers can capitalize on this new frontier to create more effective and impactful campaigns, revolutionizing the way they connect with consumers in the digital age.<\/p>\n\n\n\n

This page is a primer covering the top retail media networks and a survey of core ad types for those new to the space, or seeking clarity. For more on strategy, visit our services page for more on how to navigate retail media networks<\/a>. <\/p>\n\n\n\n

Retail Media: Table of Contents<\/h2>