Business Development Specialist (APAC)

Criterion Global is a leading independent international media strategy and buying agency purpose-built for the new global economy. We help ambitious brands grow across borders with agility, accountability, and local-market precision—without the constraints, conflicts, or bureaucracy of holding-company networks.

Our clients value us as a trusted, senior-level partner: an agency that moves quickly, thinks commercially, and delivers measurable growth across digital, TV, CTV, OOH, and sponsorship ecosystems. While we remain intentionally low-profile, we are often sought out by clients for global expansion and new market entry.

The APAC Business Development Specialist plays a critical role in expanding Criterion Global’s footprint across Singapore and the broader Asia-Pacific region. This position is responsible for originating, shaping, and converting new client opportunities with both in-market and inbound brands seeking an independent, globally capable media partner.

This role goes beyond traditional sales. It requires strategic fluency, commercial intuition, and credibility with senior marketers and founders who are navigating growth in complex, multi-market environments.

To support an efficient and transparent review process, applicants are asked to briefly describe their preferred compensation structure (e.g., hourly, daily, project-based, or retainer) and their proposed rate or fee range, including currency. All engagements are offered on an independent contractor basis only and do not create an employment, partnership, or agency relationship. Compensation information is requested for planning and evaluation purposes and is non-binding; final terms will be subject to mutual agreement, defined scope, availability, jurisdictional and tax requirements. Where applicable, payments to international contractors may be made in the agreed local currency or USD, with any foreign exchange conversion handled at prevailing market rates through the Company’s designated payment provider.

Criterion Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.

Employment at Criterion Global is based on substantive ability, objective qualifications, and work ethic—not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

Base pay is based on market location and may vary further depending on individualized factors such as job-related knowledge, skills, experience, and other objective business considerations. Depending on these same considerations, the total compensation package may also include other elements, including bonuses or additional awards, along with healthcare, educational, and/or other benefits (subject to eligibility criteria such as 401(k) participation). Details of any benefit plans will be provided if an offer is extended.

If hired, employment will be at-will, and the company reserves the right to modify base salary and any discretionary compensation or benefits programs at any time based on individual performance, department performance, company performance, or market factors.

Fake job scams are increasingly common, and scammers may impersonate personnel to seem more convincing. Criterion Global does not use instant messaging to contact prospective employees or conduct interviews. We never require prospective employees to send personal information or incur fees as part of our recruiting process.

If you believe you have been the victim of a scam, please call +1 646 330 4673.