01 Our Practice
We deliver the strategy + tactics for international media buying in a changing global media marketplace.
Criterion Global is a leading independent, international media buying agency and in-house media consultancy.
We are the international media buying experts to top global brands and in-house media teams, leading advertising strategies in a global media marketplace.
Since 2009, we’ve delivered on our mission to make clients’ media investments impactful and results-driven. In a word: smarter.
Independent thinking supports better decisionmaking. On principle, Criterion Global maintains no vested interest in media or ad tech. Our media planning and buying advice is objective and empirically-backed to bring you smarter media strategy.
Our process and culture, defined by Technology and Tenacity℠ helps us break through clutter, cut through media-industry B.S., and nimbly execute brilliant global media strategy.
Marketing is too often fixated on short-term fads and wins. Our difference lies in seeing what’s on the horizon. Our long-term perspective as an international media buying agency and partner to our clients sets us apart in future-proofing pioneering global brands.
02 Expertise
Criterion Global prides itself as an international media buying consultancy with expertise in the fields of our practice.
International
Global New Market Expansion
E-commerce + Retail Media Buying
Efficient Customer Acquisition
Travel / Hospitality
Turning Browsers Into Bookers
Luxury
Influencing The Affluent
Professional Services
The Art Of Selling Expertise
Public Sector / Economic Development
Advertising + Integrated Marketing Solutions
Entertainment
Engaging Audiences
Venture-Backed Startup
Powering Disruption
Advocacy & Nonprofit Expertise
Messages with Impact
Health / Life Sciences
Standout Health Media Strategy
Financial / Development
Financial Products & Services
03 Case Studies
04 Media Buying Services
As media evolves, so do we. Our work blurs digital with traditional for pioneering global brands.
Global Media Agency
Seizing opportunities beyond national borders
Performance Media Buying
For Direct Response Advertisers
Brand Awareness Advertising
Making an Impact
Programmatic Media Buying
Digital and Social Display
Out of Home
Go Big or Go Home
Online to Offline Advertising Attribution
Optimizing In-Store Visitation
Consulting Practice
Industry Experts For Media-Sector Investments
TV + Digital Video Strategy
360° Approach to Video
05 Insights