Criterion Global is an international media buying agency and in-house media partner.

For top brands and in-house media teams, we deliver capital-efficient media buying agency services. We bring Technology + Tenacity to new customer acquisition and global expansion. The result? Media buying services that create brilliant outcomes for ambitious global brands.

01 Media Buying Services

02 Expertise

03 Select Case Studies

04 Our Practice

05 Insights

06 Contact

04 Our Practice

To our clients and agency partners, we are a trusted guide and reliable partner – not a vendor. A nimble international media buying agency that moves at the pace of media.

1. What We Do:

Customer acquisition can be expensive. We’re in the business of outsmarting. Not outspending. First we find an “equilibrium between price and value”℠ for client media investment, so our clients buy media smarter. Then, with Technology and Tenacity℠ we cut through clutter, and media-industry B.S. to nimbly execute global media strategy.

2. Why Us?

Independent thinking supports better decisions. As a matter of principle, our media agency services are objective and empirically-backed. In a world of walled gardens, rampant consolidation, and sometimes murky measurement, we cut through by serving as advocates for our clients.

3. When?

Marketing often fixates on short-term wins and fads. We look beyond the immediate horizon. Long-term perspective keeps priorities aligned and goals clear. This is why our average client partnership is over 5 years.
06 Contact

With reach in over 120 markets, Criterion Global prides itself as a one-of-a-kind international media buying agency. Get in touch to find out why.

Call us at +1 (646) 330 4673 or fill out the form below. We can also be reached at hello[at]criterionglobal[dot]com.

Contact Us