NYC/MIA

London

SG/HK

Criterion Global is an international media buying agency and in-house media partner.

We are the leading independent, international media buying agency providing expert counsel to top global brands and in-house media teams. With Technology + Tenacity, we bring challenger brand thinking to the global media marketplace. The result? An equilibrium between price and value℠, and brilliant outcomes for ambitious brands.

01 Expertise

02 Media Buying Services

03 Select Case Studies

04 Our Practice

05 Insights

06 Contact

01 Expertise

We are an international media buying consultant with rich expertise in the fields of our practice. No other media buying service offers this breadth of insight.

International Media Planning

Global New Market Expansion

E-commerce + Retail Media Buying

Efficient Customer Acquisition

Financial / Development

Financial Products & Services

Public Sector / Economic Development

Advertising + Integrated Marketing Solutions

Travel Media Buying + Performance Marketing

Turning Browsers Into Bookers

Professional Services

The Art Of Selling Expertise

Entertainment

Engaging Audiences

Venture-Backed Startup

Powering Disruption

Advocacy & Nonprofit Expertise

Messages with Impact

Health / Life Sciences

Standout Health Media Strategy

Luxury

Influencing The Affluent

02 Media Buying Services

Our media buying services combine digital and traditional, or as we say, “Technology + Tenacity” for pioneering global brands.

The Global Media Agency, Redefined

Seizing opportunities beyond national borders

Media Consulting Practice

Industry Experts For Media-Sector Investments

TV + Digital Video Strategy in 2022

360° Approach to Video

Performance Media Buying

For Direct Response Advertisers

Brand Awareness Advertising

Making an Impact

Programmatic Media Buying

Digital and Social Display

Out of Home

Go Big or Go Home

Online to Offline Advertising Attribution

Optimizing In-Store Visitation

03 Select Case Studies

The international media buying agency unlocking global growth and innovative strategies for diverse brands:

International Expansion Playbook

Bringing GoDaddy – the World’s #1 Domain Registrar – to the UK + India

Growth Hacking the US

US Launch Advertising for Gorillas: Europe’s Fastest Growing Unicorn

Multinational B2B

Global Expansion Advertising: Multinational B2B for Copart (CPRT)

The Value of Visibility

Public Private Partnership: PortMiami + Virgin Voyages Marketing Case Study

Luxury Destination Marketing

+35% Tourism Revenue Growth for Luxury Travel Destination

OOH Media For An Iconic Brand

Buying Media for Iconic Brands: Paid Media to Grow Brand Love

Putting Heads in Beds

Site Direct Bookings for Global Extended Stay Hotel Brand

Fashion, On Fleek

Digital Transformation Strategy for Teen Retailer

Smell of Success

The Beauty Brand Launch Campaign: A How-To

04 Our Practice

To our clients, we are a trusted in-house media consulting partner – not a vendor. And as media evolves, so do we.

1. What We Do: The Business of Outsmarting. Not Outspending.

First, we create an “equilibrium between price and value”℠ for client media investment, so our clients buy media smarter. Then, our process and culture, defined by Technology and Tenacity℠ cuts through clutter, and media-industry B.S. to nimbly execute global media strategy.

2. Who We Are: Your Independent Counsel

Independent thinking supports better decisionmaking. As a matter of principle, our consulting and international media planning services are objective and empirically-backed to bring you smarter media strategy.

3. When? For The Long Term

Marketing often fixates on short-term wins and fads. As a media buying agency and consulting firm hybrid, we look beyond the immediate horizon. Long-term perspective helps us future-proof global brands.

05 Insights