01 Our Practice
Strategy + tactics for effective media buying in the international media marketplace.
Criterion Global is a leading independent, international media buying consultancy.
We are the international media buying experts to top global brands, leading advertising strategies in the global media marketplace.
Since 2009, we’ve delivered on our mission to make our clients’ media investments impactful and results-driven. In a word: smarter.
Independent thinking supports good decision making. On principle, Criterion Global maintains no vested interest in media or ad tech. Our media planning and buying advice is objective and empirically-backed.
Our process and culture, defined by Technology and Tenacity℠ is our secret to harnessing opportunities, breaking through clutter, and powering growth.
While the market is focused on immediate needs and short-term trends, we anticipate what’s on the horizon and nimbly adapt. Our long-term perspective as a international media buying consultancy sets us apart in powering growth for brands.
02 Expertise
Criterion Global prides itself as an international media buying consultancy with expertise in the fields of our practice.
International
Global New Market Expansion
E-commerce + Retail Media Buying
Efficient Customer Acquisition
Travel / Hospitality
Turning Browsers Into Bookers
Luxury
Influencing The Affluent
Professional Services
The Art Of Selling Expertise
Public Sector / Economic Development
Advertising + Integrated Marketing Solutions
Entertainment
Engaging Audiences
Venture-Backed Startup
Powering Disruption
Advocacy & Nonprofit Expertise
Messages with Impact
Health / Life Sciences
Standout Health Media Strategy
Financial / Development
Financial Products & Services
03 Case Studies
04 Media Buying Services
As media evolves, so do we. Our work blurs digital with traditional for pioneering global brands.
Global Media Agency
Seizing opportunities beyond national borders
Performance Media Buying
For Direct Response Advertisers
Brand Awareness Advertising
Making an Impact
Programmatic Media Buying
Digital and Social Display
Out of Home
Go Big or Go Home
Online to Offline Advertising Attribution
Optimizing In-Store Visitation
Consulting Practice
Industry Experts For Media-Sector Investments
TV + Digital Video Strategy
360° Approach to Video
05 Insights