Criterion Global is an international media buying agency and in-house media partner.

We are the leading independent, international media buying experts to top global brands and in-house media teams. Our work creates equilibrium between price and value ℠ in a changing global media marketplace.

01 Our Practice

02 Expertise

03 Select Case Studies

04 Media Buying Services

05 Insights

06 Contact

01 Our Practice

We are a principled international media buying practice. To our clients, we are a trusted partner – not a vendor.

1. What We Do: The Business of Outsmarting. Not Outspending.

First, we create an “equilibrium between price and value”℠ for client media investment, so our clients buy media smarter. Then, our process and culture, defined by Technology and Tenacity℠ cuts through clutter, and media-industry B.S. to nimbly execute global media strategy.

2. Who We Are: Your Independent Counsel

Independent thinking supports better decisionmaking. As a matter of principle, our consulting and international media planning services are objective and empirically-backed to bring you smarter media strategy.

3. When? For The Long Term

Marketing often fixates on short-term wins and fads. As a media buying agency and consulting firm hybrid, we look beyond the immediate horizon. Long-term perspective helps us future-proof global brands.
06 Contact

Criterion Global prides itself as a one-of-a-kind international media buying consultancy. Get in touch to find out why.

Call us at +1 (646) 330 4673 or fill out the form below. We can also be reached at

Contact Us