Criterion Global is an international media buying agency and in-house media consultancy.

We are the leading independent, international media buying experts to top global brands and in-house media teams. Our work finds equilibrium between price and value in a changing global media marketplace.

01 Our Practice

02 Expertise

03 Case Studies

04 Media Buying Services

05 Insights

06 Contact

01 Our Practice
We deliver the strategy + tactics for international media buying in a changing global media marketplace.

Outsmarting. Not outspending.

We find equilibrium between price and value in client media investment. By buying smarter, we make media more impactful and results-driven.

Who We Are: Your Independent Counsel

Independent thinking supports better decisionmaking. On principle, Criterion Global maintains no vested interest in media or ad tech. Our media planning and buying advice is objective and empirically-backed to bring you smarter media strategy.

How? Technology + Tenacity℠

Our process and culture, defined by Technology and Tenacity℠ cuts through clutter, and media-industry B.S. to nimbly delivery brilliant global media strategy.

When? For The Long Term

Marketing is often fixated on short-term wins and fads. Our difference is looking beyond the horizon. This long-term perspective helps future-proof pioneering global brands, and sets us apart from any other international media buying agency.
06 Contact

Criterion Global prides itself as a one-of-a-kind international media buying consultancy. Get in touch to find out why.

Call us at +1 (646) 330 4673 or fill out the form below.

Contact Us