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Paid Media Consultant: For Marketers + Institutional Investors

“Fools say they learn from experience. I prefer to learn from others’ experience”
– Otto von Bismark, 1815-1898.

Media Industry Expert Consulting

Criterion Global is unique as a paid media consultant + advisory practice, offering media organizations unparalleled sector-specific insight, as well as expert consulting for media-industry investment firms.

For media and entertainment brands seeking operational or strategic consulting, our unique perspective – as active buy-side specialists in ad tech, media investments, and monetization – sets us apart from legacy or “Big 4” consulting firms. Our work and experience span iconic multinational media conglomerates and individual content providers.

Our media industry expert consulting expertise has also advised multi-strategy funds, long/short funds, and investment firms in testing hypotheses and providing buy-side market advisory services on the deployment of capital in media sector investment.

See how our perspectives have given an edge to firms with collective assets under management in excess of $60B USD:

Paid Media Consultant

  • Media consumption vs. monetization
  • Market-specific media penetration
  • User acquisition strategy + viability
  • Digital disruption to legacy media
  • Emerging platforms, mitigating risk

Operational Media Advisory

  • Pricing strategy: modeling and advisory
  • Media monetization + product advisory
  • Platform integration + systems
  • Trade desks + programmatic impact
  • Eurozone/ multinational data (GDPR)

Investment Perspectives*

  • Meta / Google
  • Amazon / E-commerce
  • Snap, Bytedance (TikTok) / Gaming
  • PARA, WBD, NFLX, DIS, FOX/FOXA
  • NYT, CNK, DISCA, CBS

*List is not exhaustive, for illustration only

Media Auditing & Fulfilment

One of the greatest challenges in global media planning and buying is fulfillment – ensuring every media investment runs as planned, and as promised. Our team adeptly manages advertising investments on a global scale, with substantial auditing and fulfillment resources to ensure that every investment is executed as negotiated and purchased – no matter where in the world.

Through neutral, third-party tracking of digital campaigns, to analog fulfillment for traditional media, our fulfillment and auditing sets us apart. Often, in-house marketing teams find it helpful to have a neutral, confidential, third-party review of past media efforts to ensure strategies are aligned.

How Long is a String?

Learn how the #1 Ad Spender in the World (Amazon) sought our paid media consulting for budgeting for a major launch.

Tried and trusted

“I want to say thank you for the work your team performed for us. I know this isn’t “traditional” agency work and really appreciate that you took this project on. I’ll be sharing our new prospectus in case you want to see the fruits of your work and results your team drove :)”

– VP Strategic Growth, Enterprise Company

The Media Value of [X]

How we helped the Virgin brand and its partner Bain Capital capitalize on strategic media value.

Bain Capital | Media Buying Agency (Bain Logo 200x100)

Consulting Compliance

As an independent, international media buying agency, our expert consulting on media-industry investment is free from a vested interest in the vendors with whom we purchase media.

Please note that client confidentialities and internal policy preclude us from participating in engagements that may require the following:

  • Any consulting project that may violate client agreement terms or any obligations we may owe to third parties;
  • Media consulting engagements that request confidential (including material non-public) information belonging to clients; and/or
  • Media consulting engagements that conflict with client interests (such as competitive brands, where restrictions are specified)