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Entertainment Marketing Agency: For Your Consideration

“In Beverly Hills, they don’t throw their garbage away. They make it into television shows.”
– Woody Allen

Global Entertainment Media Strategy

Entertainment is a battlefield for attention, relevance, rights, distribution, and market share. Worldwide, audiences have splintered across a multitude of entertainment platforms.

And yet, the total spent globally on entertainment has grown to an all-time high. This new reality is a challenge for entertainment marketers. Innovative media buying that breaks from the traditional formula, can (re)engage viewership — and reap rewards.

Bain Capital | Media Buying Agency (Bain Logo 200x100)
Festival of Media | Best Launch or Relaunch 2023 + Best Campaign by Independent Media Agency
A plane flying in the sky against a black background.
A black background with a circle on it created by a media buying agency.
Media and Entertainment Marketing + Media Buying
International Media Buying Agency, Entertainment and Media

Entertainment Marketing + Media Buying Services

A great entertainment marketing agency is a force multiplier, driving profitability long after content has launched; We work to spark engagement that sustains its success.

This fragmented, multinational entertainment landscape requires media planning and buying that is smart, nimble, and global to successfully engage prospective audiences.

Across all platforms where entertainment is consumed, Criterion Global adroitly markets entertainment through its unique international media buying expertise and infrastructure.

Our Perspective

Entertainment marketing, especially film releases, is built on a formulaic release of clips, trailers, and advertising spanning from billboards to digital. While we certainly know the merits of this traditional approach, the fragmentation of content distribution requires new strategies that are data-driven, trackable, and digital-first.

From creators to distributors, our work as an entertainment marketing agency partner (and expertise in international media buying) grows demand for “must-see” content. But what’s more, our knowledge of industries beyond entertainment – specifically retail, CPG, and e-commerce – gives us a unique perspective on establishing and marketing multi-touchpoint franchises.

Entertainment Marketing Agency Experience

This new perspective on entertainment media buying translates equally well to our deep experience in multi-dimensional franchises and brand licensing for major players in global entertainment. This includes success in answering questions, such as:

  • How can location-based measurement prove positive ROAS for film marketers – and theaters?
  • Can a toy and entertainment franchise renew its relevancy using traditional media?
  • Does COPPA regulation impact entertainment-brand licensing across distribution channels?

In tandem with our CRM and data partners, Criterion Global is an entertainment marketing agency that aims to know as much about our target audiences as possible, including content preferences, where and when they consume content, and consumer social patterns. This experience, matched with Criterion Global’s heavy investment in current media research, helps us develop logical, measurable, and timely entertainment media buying campaigns to engage audiences at scale.

Entertainment marketing agency + media buying services (feat. Margot Robbie as Barbie, red background with spotlight)

'For Your Consideration'

In addition to our consumer-focused marketing efforts, our strategies also stand out for industry-driven ‘For Your Consideration’ efforts. Criterion Global’s strategic acumen, creative vision, and comprehensive knowledge of the entertainment industry effectively navigate the competitive landscape of awards recognition for our clients.

Our meticulous approach to industry research, coupled with proficiency in leveraging data and insights enables us to identify the most promising opportunities for garnering attention and driving engagement amongst voting audiences during the critical awards season.

Contact us to see how we can bring award recognition to your projects.

Entertainment Marketing Agency

  • Multinational audience acquisition
  • Market sizing, budget planning, execution

Media Planning

  • Paid media measurement planning + Reach modeling
  • Media plan auditing

Media Buying Services

  • Global paid media
  • 360° digital (deep digital video expertise)
  • Broadcast/traditional (TV, out of home)

Media Optimization

  • Market-specific growth reporting
  • Quantitative + qualitative analyses
  • Testing Strategy
  • AI-enhanced stack