Luxury Hotel Marketing Agency for Reach, Romance + RevPAR

Throughout the travel planning journey, great travel media buying should aim to inspire planners and put “heads in beds.” Our vast experience as a luxury hotel marketing agency for blue-chip hospitality brands has given us a clear methodology for a paid media strategy that delivers, whether your business is rooms, cabins, seats, or experiences:

1. Improved brand awareness,
2. Increased direct bookings,
3. Measurable, incremental revenue, and
4. Repeat guest loyalty.

Travel brands are held to extraordinarily stringent ROI standards. Travel is a business of perishable, time-sensitive inventory. And as a luxury hotel marketing agency, we contend with commodifying OTAs and intense pricing pressures.

Our best work in media planning and buying for hospitality and hotel marketing exceeds performance and ROI expectations while aiming to capture travelers’ imagination. Through innovative media planning, we develop and implement campaigns that engage travelers – seeking inspiration and yearning to share braggable travel memories.

Criterion Global’s hotel marketing and hospitality client experience spans 3 core categories:

• Destination marketing organizations, and economic development bureaux,
• Luxury hotel brands, as well as
• Trains, cruises, and international air carriers.

Luxury hotel marketing and hospitality media planning is a specialty for Criterion Global. Since our founding, travel has been core to our business. In this span of time, few industries have experienced more disruption of traditional practices than travel and hospitality.

Digital innovation continues to shape the future of travel, influencing how travel is priced, sold, and marketed. From paid social to multilingual metasearch, our clients remain a step ahead through our globally minded marketing strategies and valuable ad tech infrastructure.

Globally, OTAs have grown in power steadily since the late ’90s. For luxury brands, it’s challenging to maintain the luster of your property when OTAs have your inventory “on-sale” – and still take 15-20% from that bargain rates. Yes, it’s about revenue management and occupancy. But it’s undeniable that brand standing takes a hit.

We work closely as a luxury hotel marketing agency for prestige global brands across markets and product types to fight back against rate erosion and overdependence on OTAs. Our work takes into consideration the property type, seasonality, market, booking volume (length + revenue source), and the terms of the agreements in place to carefully plan performance strategy. As OTAs and digital innovation continues to shape the future of travel, and how travel is priced, sold, and marketed, luxury hospitality brands must evolve as well.