Nonprofit Advertising Agency: Growing Support

Innovation in nonprofit marketing strategy is in high demand as organizations seek the capital donations needed to build relationships, earn trust, and remain competitive in a world of campaign appeal messaging.

Criterion Global’s non-profit marketing strategy relies on data-backed strategies to create engagement for mission-driven clients. Our capabilities serve the needs of museums, foundations, non-profits, international NGOs, higher education institutions, social enterprises, and other advocacy groups to generate attention and accelerate their impact globally.

Since our inception, advocacy and cause marketing have grown as a practice area, given our international scope and specialized media buying capabilities.

As is true for all our clients, demonstrating efficiency is key to winning stakeholder support. Non-profits need the measurability and flexibility of media to drive donor support and raise awareness of their work.

Our work in non-profit media buying affords tremendous advantages in efficiently reaching audiences as they consume content, visit crowdfunding sites, and engage with similar interests on social media. Each step of this work is backed by data to target the best possible audiences. What’s more, data enables us to reach supportive audiences ready, willing, and able to help fund the important work of nonprofits in society and culture.

Furthermore, for for trade and export organizations, paid media is also pivotal as it amplifies their reach in global markets. Through targeted advertising, we help trade groups showcase products and services to potential international buyers, establish brand recognition, and foster valuable connections. Paid media ensures that vital messages reach the right audiences, facilitating trade growth and economic prosperity.

This is what sets us apart as an advertising agency for nonprofit organizations. In partnership with development departments, PR, and marketing teams, we add media buying expertise as well as global strategy and reach to help organizations maximize their impact and address complex, global challenges effectively.

This global approach allows nonprofits to tap into a broader donor base and access diverse funding sources, increasing financial stability and capacity for projects. It’s clear that many social and environmental issues transcend borders. Issues integral to global trade, access to resources, climate change, public health, humanitarian issues, human rights, as well as arts and culture are not confined to any single set of borders.

Contact us to learn more about our past successes and how we can enhance measurability and improve the output of your advocacy or non-profit media buying campaigns to help grow.