Export Marketing + Investment Promotion

95% of the world’s consumers are outside the US. And 90% of the world’s consumers are outside the EU. The global opportunity is self-evident for so many brands, even if the challenge seems huge. For our clients, export marketing and investment promotion is about relevancy as much as returns. Whether you’re an exporter looking to increase international sales or an economic development board seeking to attract new pools of investment, your strategy must resonate with audiences worldwide.

Reports on the death of globalization have been greatly exaggerated, to paraphrase Mark Twain. But what’s certain is that the global marketplace is changing. Radically and rapidly. Export marketing and investment promotion are completely different than when Criterion Global was founded in 2009, yet they still are and arguably have always been inherently nuanced endeavors. Expanding your reach beyond borders is not just a growth strategy; it’s a hedge against economic vulnerabilities and a way to thrive amid uncertainty.

Criterion Global has supported the growth of banks, funds, private-wealth management firms, insurers, asset managers, and consumer finance products seeking to build brand equity and impact decision-making in the eyes of both consumers and commercial entities.

International media buying for new market expansion requires finesse and adaptability – whatever the market. Criterion Global specializes in bridging the gap between B2B and consumer marketing to ensure your brand speaks to both businesses and end-users. Here’s why this holistic approach is crucial:

1. Beyond borders: Effective export marketing means not just reaching end consumers but also forging B2B partnerships. Criterion Global crafts strategies that encompass both, ensuring a seamless flow of communication and synergy between these distinct but interconnected audiences.
2. Data-Driven Decisions: Your CFO knows the importance of data. So do we. Our data-driven approach means every campaign is backed by actionable insights, allowing you to make informed decisions and allocate resources where they matter most. It’s not just about impressions; it’s about creating measurable, meaningful bottom-line impact.

Criterion Global is a leader in the specialized area of international paid media buying. We have a proven track record of helping trade commissions, economic development/investment promotion boards, destination marketing and tourism organizations, and public and private companies of many sizes thrive in new markets on a global scale.

In the world of export marketing and investment promotion, success isn’t a vague notion. It’s quantifiable, and Criterion Global is here to prove it. Your CFO cares about the bottom line. So do we. Our client tenure of over five years speaks to our ability to deliver tangible, measurable results. We make you look good by consistently exceeding expectations. We love data as much as you do. Our detailed reporting provides the evidence you need to demonstrate the impact of your campaigns, not just in terms of impressions but in terms of revenue, market share, and brand equity.

Having boots on the ground in international markets is invaluable. But to maximize the potential of your in-market sales representation, you need more. Criterion Global adds a powerful layer of expertise to your local efforts. Your in-market sales teams are the face of your brand. We’re the strategists who ensure their efforts are amplified through precisely targeted, data-driven media campaigns. Together, we create a harmonious symphony of local knowledge and global strategy.

We don’t just talk the talk; we walk the walk. Here are some real-world cases and proof points of how Criterion Global has propelled exporters and economic development boards to success:

1. GoDaddy.com: Paved its road to private equity buyout and IPO through expansion to India by efficiently and effectively captivating SMEs in-market and beating out entrenched local players.
2. ZEISS Optics: Expanded “hot in Asia” product lines into N.A. for German precision optics brand, with 3-4x ROI for key retailers.
3. California Table Grape Commission: Discover how we helped them export over $6 billion in grapes through strategic media planning in key export markets.
4. Tourism Queensland Australia: Multilingual media buying raising the profile of Queensland Tourism in a legendary Cannes-recognized campaign.

Join the ranks of successful exporters and investment promotion boards that have leveraged the power of international media planning and buying with Criterion Global. It’s not just about reaching global markets; it’s about dominating them.

Contact us today to embark on your next chapter of global growth with confidence and measurable success.